36mm, gold plated... It is obvious that with these kinds of specs, this Tag Heuer has had a long time in the desert since its release in the early 90s... 20 years of hyper virile timepieces with disproportionate sizes have dominated in the four corners of the world, except... in Japan... where small formats have resisted... 
The fashion has passed and today we can thank them for having Swiss made examples like this one in their vintage display cases.
Quality finishes, sapphire crystal, 200m water resistance, screw-down crown, solid caseback; 
indisputable aesthetic balance.
Undeniably, the Japanese have good taste.

Japanese people always have good taste

At a time when I clearly didn't have the money to put into a vintage watch, I worked in mobile telephony and on weekends I did extra work in a bar...
The trendy cell phone that my bar boss was desperate to have was the Samsung D500 and it just so happens that Samsung had offered me one, as a reward for a commercial challenge...
All that remained was to find common ground... It was this Omega constellation. A good deal for him at the time, an excellent deal for me today 😅.
So well built, so balanced that it served as the basis for the "reissue" globemaster.
Sporty, elegant and COSC to boot ✨

My first watch

When I started looking for this Tudor Oyster Prince, it was of course while waiting to touch the Grail... a Rolex... But since buying it ten years ago, I have become attached to it, I find it so beautiful with its Rolex-emblazoned crown, its 7835 Daytona bracelet, it is part of my life, weddings and funerals, diplomas and competitions... To the point of never having looked for the famous Grail again (incidentally, the price of this Tudor has increased so much that it becomes the Grail for some😱)

I will never part with it

I admit, I didn't want it at first!
A battery-powered Swatch, what an idea🤨!
And then I happened to be on the Champs Élysées, I had some time to waste.
And that's how marketing wins 🤷🏾‍♂️
And that's a good thing because it's nice, light and you can see it on your wrist. I love it!!!

Succumbing is not a crime

The Swiss watch brand Tag Heuer is the result of the merger in 1985 between the company Heuer, founded in 1860, and the group TAG (Avant Garde Techniques). This union marked the beginning of a new era for the brand, characterized by a combination of technological innovations and a rich watchmaking heritage.
<h2 dir="ltr">Background of the Merger in 1985</h2>
In the 1970s, the Swiss watch industry went through a tumultuous period, known as the "quartz crisis". The mass introduction of cheap quartz watches, mainly from Asia, threatens the survival of traditional mechanical watch manufacturers. Heuer, despite its established reputation in the field of chronographs, did not escape this crisis and encountered financial difficulties.
In 1985, the group TAG, specialized in cutting-edge technologies, particularly in aeronautics and Formula 1, acquires Heuer. This merger gives rise to Tag Heuer, combining Heuer's watchmaking heritage with TAG's technological expertise.
<h2 dir="ltr">Renaissance and Modernization (1985-1999)</h2>
Under new leadership, TAG Heuer is undertaking a strategy to revitalize the brand by building on its heritage while incorporating modern innovations. The brand is reintroducing flagship models such as the TAG Heuer Carrera and the TAG Heuer Monaco, adapting them to contemporary tastes while retaining their iconic design. These reissues are a success with watch enthusiasts.
TAG Heuer is also introducing new product lines, including the<a href="https://www.dialicious.com/en/tag_heuer/2000_series"> TAG Heuer Series 2000</a>, a collection of waterproof sports watches, and the<a href="https://www.dialicious.com/en/tag_heuer/6000_series"> TAG Heuer Series 6000</a>, which combines elegance and performance. The brand strengthens its association with the world of sport, in particular Formula 1, by becoming the official timekeeper of several teams and events. These partnerships reinforce the dynamic and innovative image of TAG Heuer.
<h2 dir="ltr">Acquisition par LVMH et Expansion (1999-2010)</h2>
In 1999, the French luxury group LVMH (Mo&euml;t Hennessy Louis Vuitton) acquires TAG Heuer, thus integrating the brand into its prestigious portfolio. Under the aegis of LVMH, TAG Heuer invests in research and development to design its own movements. In 2004, the brand unveiled the Calibre 360, a mechanical chronograph capable of measuring 1/100th of a second, a world first.
TAG Heuer continues to innovate with models such as the TAG Heuer Monaco V4 in 2009, the first watch in the world equipped with a movement driven by belts, and the TAG Heuer Microtimer Flying 1000 in 2011, capable of measuring 1/1000th of a second.
The brand is expanding its global presence by opening flagship stores in key cities and strengthening its distribution network.
<h2 dir="ltr">Diversification and Connected Watches (2010-2020)</h2>
Faced with the emergence of connected watches, TAG Heuer decides to adapt to new technological trends.
In 2015, the brand launched the TAG Heuer Connected, its first smartwatch, in collaboration with Google and Intel. This model combines the traditional design of TAG Heuer with the functionality of a modern smartwatch. TAG Heuer is expanding its historic strategy of partnerships, particularly with automotive brands such as Porsche, and offers limited editions celebrating iconic events or personalities.
<h2 dir="ltr">Recent Commitments and Future Outlook (2020 - present)</h2>
TAG Heuer continues to strengthen its position in the luxury watch market by focusing on innovation and respect for its heritage. The brand offers reissues of historic models, such as the<a href="https://www.dialicious.com/en/tag_heuer/carrera_chronograph"> TAG Heuer Carrera</a> and the<a href="https://www.dialicious.com/en/tag_heuer/monaco"> TAG Heuer Monaco</a>, incorporating modern technical improvements while retaining the original design. Many limited series will be released to the delight of collectors.
TAG Heuer is committed to green initiatives, including reducing its carbon footprint and using sustainable materials in its products and packaging. In 2024, LVMH, parent company of TAG Heuer, enters into a 10-year partnership with Formula 1, strengthening the brand's association with motorsport.
In conclusion, since its merger with TAG in 1985, TAG Heuer has navigated between tradition and innovation, consolidating its strong position in luxury watchmaking. By combining its rich heritage with technological advancements and strategic partnerships, the brand continues to appeal to watch enthusiasts around the world.
Check out th&nbsp;<a href="https://www.dialicious.com/en/top/the_best_swiss_watch_brands">Ranking of the best Swiss watch brands</a> or the <a href="https://www.dialicious.com/en/top/the_best_brands_of_motor_sports_watches">Ranking of the best watch brands inspired by motorsports</a>, including TAG Heuer.
(Updated November 2024)

La marque SYE [Start Your Engine] a &eacute;t&eacute; cr&eacute;&eacute;e en 2020 par Arnaud Pezeron &agrave; c&ocirc;t&eacute; de Paris en France. La marque inaugure le Sport Tailoring au poignet. Elle propose des montres sport-chic de caract&egrave;re, fiables, ludiques et abordables inspir&eacute;es de l'univers de la m&eacute;canique auto-moto. La gamme comprend deux mod&egrave;les distincts, la <a href="https://www.dialicious.com/sye/mot1on_automatic_24">SYE MOT1ON Automatic 24 </a>et la <a href="https://www.dialicious.com/sye/mot1on_chronograph">SYE MOT1ON Chronograph</a>.
Cette marque embarque une innovation sur le changement du bracelet disponible en acier ou en cuir. La montre n'offre aucun espace entre le bracelet et la boite d&ucirc; &agrave; l&rsquo;absence de cornes, ce qui am&eacute;liore son confort et sa portabilit&eacute;.
<h2 class="p1">Combien co&ucirc;te une montre&nbsp;SYE&nbsp;?</h2>
La gamme SYE comporte deux mod&egrave;les disponibles sur le site de la marque : La SYE MOT1ON Automatic 24 est propos&eacute;e &agrave; partir de 750&euro;. La SYE MOT1ON Chronograph est propos&eacute;e &agrave; partir de 599 &euro;.
SYE est ind&eacute;pendante et produit plusieurs centaines montres par an tous mod&egrave;les confondus. Pour choisir une SYE qui vous correspond le mieux, les avis clients Dialicious sont une pr&eacute;cieuse ressource pour &eacute;valuer chacun des diff&eacute;rents mod&egrave;les &agrave; travers l'exp&eacute;rience r&eacute;elle des clients.
Consultez le <a href="https://www.dialicious.com/top/les_meilleures_marques_de_montres_francaises">Classement des meilleures marques de montres fran&ccedil;aises</a> dont SYE fait partie.
(Mise &agrave; jour Novembre 2023)

The brand SYE [Start Your Engine] was created in 2020 by Arnaud Pezeron near Paris in France. The brand is introducing Sport Tailoring on the wrist. It offers sporty-chic watches with character, reliability, fun and affordability inspired by the world of car and motorcycle mechanics. The range includes two distinct models, the<a href="https://www.dialicious.com/en/sye/mot1on_automatic_24"> SYE MOT1ON Automatic 24</a> and the<a href="https://www.dialicious.com/en/sye/mot1on_chronograph"> SYE MOT1ON Chronograph</a>.
This brand has an innovation in changing the bracelet available in steel or leather. The watch offers no space between the bracelet and the case due to the absence of lugs, which improves its comfort and portability.
<h2 dir="ltr">How much does a SYE watch cost?</h2>
The SYE range includes two models available on the brand's website: The SYE MOT1ON Automatic 24 is offered from &euro; 750. The SYE MOT1ON Chronograph is offered from &euro; 599.
SYE is independent and produces several hundred watches per year, all models combined. To choose an SYE that best suits you, the Dialicious owners' reviews are a valuable resource for evaluating each of the different models through real customer experience.
Check out the&nbsp;<a href="https://www.dialicious.com/en/top/the_best_french_watch_brands">Ranking of the best French watch brands</a>, including SYE.
(Updated November 2023)

TAG Heuer 3000 Series Owner Review : Proportionate, atypical and discreet

Japanese people always have good taste

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