Top 10 most popular Swiss watch brands

The Direnzo brand was created in 2016 by Sergio Godoy Di Renzo in Geneva, Switzerland. An architect by profession, he founded the brand following a watch design course. The name of his brand is a tribute to his grandfather of Italian origin from the small town of Bomba, in the province of Chieti.

The brand Tudor, founded in 1926, is the fruit of the vision of Hans Wilsdorf, also founder of Rolex. His ambition was to create a watch that would offer the reliability and quality of Rolex, but at a more affordable price. So, from the start, Tudor positions itself as a manufacturer of quality watches at more accessible prices than those of the Rolex brand. This extremely clear DNA allows Tudor to position itself on innovation illustrated by its brand signature: “Born To Dare”.

The brand Ollech & Wajs was created in 1956 by Joseph Ollech and Albert Wajs in Zurich, Switzerland. Albert was responsible for the design, engineering and manufacturing of the watches, while Joseph handled marketing and retail sales. Before creating their own watches under the brand Ollech & Wajs, they started their business in 1954 making steel bracelets for other brands.

The Rolex brand was created in 1905 in London by Hans Wilsdorf and Alfred Davis. It is today based in Geneva, Switzerland, and is recognized worldwide as one of the leading manufacturers of luxury watches. Rolex, often called the “Crown brand”, is synonymous with prestige, innovation and unparalleled reliability in the watchmaking world.

The Mido brand was created in 1918 by Georges Schaeren in Solothurn, Switzerland. Its name is derived from the Spanish expression "Yo mido", which means "I measure" (implied: the passing of time). This expression reflects the brand's commitment Mido to provide robust, precise and reliable watches with excellent value for money. The brand is known for placing architecture at the heart of its design and for imbuing these creations with lines inspired by great monuments of the world.

The ZRC brand was created in 1904 by Edmond Zuccolo and Joseph Rochet in Geneva, Switzerland. The brand ZRC was first specialized in the manufacture of chains for pocket watches and then of expandable metal bracelets. In 1917, she won the Geneva Grand Prix for industrial innovation for the creation of metal bracelets.

The Alpina brand was created in 1883 by Gottlieb Hauser in Winterthur, Switzerland. Originally known as the Corporation of Swiss Watchmakers, it brought together several companies in the sector (manufacturers, wholesalers, retailers) with a simple objective: to consolidate purchases and reduce costs to develop new movements. The concept met great success and the Corporation quickly developed its own calibers.

The Girard-Perregaux brand is renowned for its rich history dating back to its founding in 1791. Since its beginnings, the brand has stood out for its exceptional craftsmanship, precision and sophisticated aesthetic. This summary traces the history of Girard-Perregaux from its beginnings to the present day, with a focus on its most iconic watch models after 1940.

The Breitling brand, an emblematic figure in Swiss watchmaking, became known for her pioneering role in the field of chronographs. Founded in 1884 by Léon Breitling, the brand Breitling quickly gained a reputation for its precision instruments, designed specifically for aviators and motorsports enthusiasts.

Founded in 1848, Omega is one of the oldest and most respected brand in the industry. The story of Omega is punctuated by innovations, technological achievements and a constant quest for precision. Steeped in exploration and adventure and closely associated with the conquest of the Moon, the brand has left an indelible mark on global watchmaking.

The Patek Philippe brand was created in 1839 by Antoine Norbert de Patek and François Czapek in Geneva, Switzerland. Historic brand of Haute Horlogerie, Patek Philippe is part of the very closed circle of the oldest manufacturers still in operation. It is notably at the origin of the caliber 89, the first pocket caliber with 33 complications. Since its creation, it has had real know-how in artisanal know-how and a strong capacity to innovate. In fact, since 1845, it has been the source of more than 70 patents.

The Zenith brand was created in 1865 by Georges Favre-Jacot in Le Locle, Switzerland. A pioneer in Swiss watchmaking in the creation of a true vertically integrated manufacture, Zenith aimed to create the most precise watch of its time at the best price. Over the years, it has established itself as a benchmark for precision and expertise in many fields.

The Longines brand was created in 1832 by Auguste Agassiz in Saint-Imier, located in the Swiss Jura. First registered watch brand, Longines shares a large part of its history with the rise of sports, the two worlds having in common values ​​of tradition, precision and elegance. This DNA has allowed the brand to launch models that have marked watchmaking history, such as the Longines Chronograph 13ZN or the Longines HydroConquest.

The Maison Jaeger-LeCoultre has been synonymous with elegance, innovation and exceptional craftsmanship since its inception in 1833. Founded by Antoine LeCoultre, the brand has become a benchmark in the Swiss watch industry, combining traditional know-how and innovative techniques. The story of Jaeger-LeCoultre is marked by key moments, revolutionary inventions and a series of iconic models that have helped to forge its worldwide reputation.

The IWC brand was created in 1868 by the American Florentine Ariosto Jones in northeastern Switzerland. He founded a watch factory in Switzerland to supply the American market with quality movements and benefit from the know-how of the Swiss workforce. He settled in the town of Schaffhausen following his meeting with Johann Heinrich Moser, watchmaker and industrialist.

The brand Frederique Constant brand was created in 1988 by Peter Stas and Aletta Stas Bax in the canton of Geneva, Switzerland. The couple began by producing high-end quartz movements before moving into manufacturing high-quality mechanical watches. The brand created the first affordable self-winding watch in 1992 and acquired the Alpina brand in 2002.

The Hamilton brand is an icon in the world of watchmaking which brilliantly combines American know-how and the finesse of Swiss watchmaking tradition. Founded in 1892 by Webster Clay Ball in Lancaster, Pennsylvania, the brand Hamilton quickly acquired a reputation for quality, precision and reliability, notably thanks to its pocket watches used by railway workers to avoid accidents on American railways.

The Swiss watch brand Tag Heuer is the result of the merger in 1985 between the company Heuer, founded in 1860, and the group TAG (Avant Garde Techniques). This union marked the beginning of a new era for the brand, characterized by a combination of technological innovations and a rich watchmaking heritage.

Founded in 1888 in Grenchen, Switzerland, by Adolf and Alfred Kurth, Certina is a renowned Swiss watch brand, appreciated for its quality watches, precision and sporty style. Certina has quickly become a benchmark in the watch industry thanks to its commitment to quality and sustainability.

The Oris brand was created in 1904 by Paul Cattin and Georges Christian in Hölstein in Switzerland. From its beginnings, the brand has set itself the objective of producing watches of exceptional quality, combining traditional watchmaking know-how and technical innovation. Oris is renowned for its high-precision mechanical movements, which are developed and assembled in-house. The brand places great importance on the precision and reliability of its watches, ensuring that each timepiece meets the highest standards of Swiss watchmaking.

The brand Zodiac was created in 1882 by Ariste Calame in Le Locle, Switzerland. A descendant of watchmakers, the founder created his own watchmaking workshop, starting by making flat pocket watches before moving into sports watches. In 1930, he launched the Autographic, one of the first sports self-winding watches, featuring shatterproof glass, shock resistance and truly waterproof.

Universal Genève, founded in 1894, is a Swiss watch manufacturer renowned for its innovations and iconic designs. Over the decades, the brand has marked the history of watchmaking with flagship models and significant technical advances.

The Tissot brand was created in 1853 by Charles-Félicien Tissot and his son Charles-Emile in Le Locle in Switzerland. Since its creation, the brand has distinguished itself by offering a pocket watch indicating two time zones. As it developed, Tissot had to structure the house to focus on the export market and more particularly in Russia. Tissot is known for its innovation. She created the first antimagnetic watch in 1930 and the first automatic wristwatch displaying 24 time zones without manipulation in 1951.

Baume & Mercier is a Swiss luxury watch brand founded in 1830 by brothers Louis-Victor and Célestin Baume in Les Bois, in the Swiss Jura. Since its creation, the brand has been committed to producing watches of excellence, combining traditional know-how, innovation and timeless design. The Baume brothers began their watchmaking adventure by creating pocket watches with high-quality complications and movements. Their success was immediate, and in a few years, they acquired a solid reputation for the precision and reliability of their watches. In 1851, Baume & Mercier won its first gold medal at the World's Fair in London, marking the start of a string of prestigious awards for the brand.

The Swatch brand was created in 1983 by Nicolas G. Hayek in Switzerland. The name "Swatch" is a portmanteau formed from "second watch" or "swiss watch", in reference to its objective of offering an affordable and quality Swiss watch. Swatch launched its first watch in 1983, revolutionizing the watch industry by offering colorful and fun designs at an affordable price.