Top 10 most popular Swiss watch brands

The Direnzo brand was created in 2016 by Sergio Godoy Di Renzo in Geneva, Switzerland. An architect by profession, he founded the brand following a watch design course. The name of his brand is a tribute to his grandfather of Italian origin from the small town of Bomba, in the province of Chieti.

With Direnzo, Sergio wants to create timepieces that are inspired by the timeless beauty of racing cars and airplanes from the mid-20th century. For example, the Type 250F echoes the Maserati 250F that drove Juan Manuel Fangio to victory in the Formula 1 Grand Prix at the Nürburgring.

The first models launched on Kickstarter were a great success and allowed it to find a place in the sphere of watchmaking micro-brands.

The range includes models such as the Direnzo DRZ 02, the Direnzo DRZ 02R, the Direnzo DRZ 03V2, the Direnzo DRZ 04V2 and the Direnzo DRZ 05.

How much does a Direnzo watch cost?

The price of new Direnzo watches starts at 750 CHF regardless of the model or the reference proposed. The Direnzo DRZ 02R, 03V2 or DRZ 04 Mondial models are, in a very original way, offered at the same price. The Direnzo brand being a victim of its success, the historic models DRZ Type 250, DRZ 02 or DRZ 03 are out of stock. The second-hand market is the only remaining option to afford the brand's first models. 

Direnzo is an independent watch brand and produces several hundred watches per year, all models combined. To choose a Direnzo that best suits you, Dialicious owners’ reviews are a valuable resource for evaluating each of the different models through real customer experience.

Check out the Ranking of the best microbrand watches, including Direnzo.

(Updated November 2024)

The brand Tudor, founded in 1926, is the fruit of the vision of Hans Wilsdorf, also founder of Rolex. His ambition was to create a watch that would offer the reliability and quality of Rolex, but at a more affordable price. So, from the start, Tudor positions itself as a manufacturer of quality watches at more accessible prices than those of the Rolex brand. This extremely clear DNA allows Tudor to position itself on innovation illustrated by its brand signature: “Born To Dare”.

History of the Tudor brand

From the 1950s, Tudor began to forge its own identity, although still associated with Rolex. In 1954, the brand launched the Oyster Prince Submariner model, affirming its position in diving watches. This watch featured exceptional water resistance, making it particularly popular with professional divers and water sports enthusiasts.

The 1960s and 1970s were marked by the development of partnerships with professional organizations. Tudor watches have been chosen by the French Navy and the US Navy, attesting to their robustness and reliability. The launch of the Tudor Prince Oysterdate Chronograph model, more commonly known as the "Big Block", in the 1970s is another important milestone for the brand. It was the first automatic chronograph with a date, a technological feat for its time.

Since it was taken over by Rolex in 1936, Tudor focused until the 1970s on professional models from the Rolex professional collection. The 80s allowed the brand to begin to free itself from it without offering models that would mark history.

1952 - Tudor Prince
1954 - Tudor Submariner
1957 - Tudor Advisor
1963 - Tudor Ranger
1991 - Tudor Monarch
1999 - Tudor Hydronaut
2012 - Tudor Pelagos
2012 - Tudor Black Bay
2015 - Tudor North Flag
2019 - Tudor Black Bay P01
2020 - Tudor Black Bay 58
2021 - Tudor Pelagos FXD
2023 - Tudor Black Bay 54
2023 - Tudor Black Bay FXD Chronographe
2024 - Tudor Black Bay 58 GMT

2012 is undoubtedly a year. Important in the history of the brand with the launch of the Tudor Heritage Black Bay which will become the spearhead of the brand with a successful identity and variations increasingly popular with watchmaking enthusiasts.

Today, Tudor is recognized as a brand in its own right, producing around 300,000 watches each year, most of which are certified COSC (Official Swiss Chronometer Testing) or METAS, an independent Swiss label created by the Federal Institute of Metrology.

What are the main models of the Tudor brand?

Tudor Black Bay

The Tudor Black Bay is the timeless symbol of adventure, featuring a stainless steel case ranging from 31 to 41 mm, water resistance up to 20 ATM, a bracelet available in leather or steel, a mechanical self-winding MT5602 movement, a deep black dial adorned with luminous indexes and a unidirectional rotating bezel inspired by diving. The Tudor Black Bay is closely associated with the brand ambassador, David Beckham, who with his international career as a footballer and fashion icon, reflects the very essence of this watch: a perfect fusion of performance and style.

Tudor Black Bay 58

The Tudor Black Bay 58 is an ode to the golden age of diving, featuring a 39mm steel case, 660 feet water resistance, a leather, fabric or steel strap, an MT5402 mechanical movement, a vintage black dial with luminous markings and a unidirectional rotating bezel. Launched in 2020 in a steel version on a black dial, the Tudor Black Bay 58 or “ BB58 » was quickly declined in blue then in noble materials such as gold, bronze or silver with the Tudor Black Bay 58 925.

The phenomenal success of the BB58 is undoubtedly behind the launch in 2023 of the Tudor Black Bay 54 also nicknamed "BB54".

Tudor Black Bay GMT

The Tudor Black Bay GMT allows reading of several time zones with a 41 mm steel case, 20 ATMwater resistance, a steel, leather or fabric bracelet, an MT5652 mechanical movement, a black dial with a distinct red GMT hand and a rotating two-tone bezel. It is available in several versions, including a black or opaline dial.

Tudor Black Bay Pro

The Tudor Black Bay Pro is a professional diver's watch equipped with a 42 mm steel case, an impressive water resistance of 500 meters, a steel or rubber bracelet, a high precision mechanical movement, a black dial with a bezel fixed graduated over 24 hours to allow the reading of a second time zone like the Tudor Black Bay GMT. This Black Bay Pro recalls the popular design of the Rolex Explorer II reference 1655 nicknamed “Freccione”

Tudor Black Bay Chrono

The Tudor Black Bay Chrono merges the maritime heritage of the Black Bay with the world of the chronograph. Featuring a 41 mm steel case, 20 ATM water resistance, a steel or leather bracelet, a mechanical movement, a dial with two counters and a fixed tachymeter bezel.

Tudor Black Bay P01

The Tudor Black Bay P01 is inspired by prototypes developed for the US Navy in the 1960s. It features a distinctive 42mm steel case, 660 feet water resistance, hybrid rubber strap, mechanical movement, black dial with bidirectional bezel and a unique fixing system.

Tudor Pelagos

The Tudor Pelagos is a watch designed for the ocean depths, offering a robust 42mm titanium case, remarkable water resistance up to 500 meters, a titanium bracelet, a mechanical self-winding MT5612 movement, a dial available in black or blue with luminous indexes, and a unidirectional rotating bezel with precision designed for diving. Due to its advanced diving features, including a helium valve, the Tudor Pelagos has become a favorite choice among professional divers and sports watch enthusiasts across the world.

It is interesting to note that Tudor has released the Pelagos in 39mm and without a helium valve in order to target a more urban, unisex clientele with little interest in scuba diving.

Tudor Pelagos FXD

The Tudor Pelagos FXD evokes robustness and adventure, with a 42 mm steel case, 20 ATM of water resistance, a fabric or leather strap, a mechanical movement, a refined dial for optimal readability, and mountings on the middle for secure wearing . This FXD is the result of a partnership with the French Navy, celebrating more than 50 years of close relations between the brand and the Navy. Tudor having been a supplier to the French Navy with Tudor Submariners during the 60s and 70s.

Tudor Heritage Chrono

The Tudor Heritage Chrono is a tribute to vintage chronographs, with a 42 mm stainless steel case, water resistance up to 150 meters, either a fabric or steel bracelet, a mechanical self-winding 2892 movement, a dynamic dial with various colors and counters , and a fixed bezel marked by a tachymeter scale. The Heritage Chrono draws inspiration from Tudor models of the 1970s, and its retro design has captured the imagination of collectors and watch enthusiasts eager to relive the golden age of watch design.

Tudor Ranger

The Tudor Ranger is inspired by exploration and in particular the British North Greenland Expedition which took place in the early 1950s. Tudor seized the opportunity to test the robustness of its Tudor Oyster Prince and provided several models to the members of the expedition. The first time that the Ranger name appeared on a professional Tudor dates back to 1963. Several versions will see the light of day until the launch of the new Tudor ranger 2022 offering a 41 mm steel case, water resistance up to 150 meters, a bracelet in leather or steel, a mechanical movement, a dial with luminous Arabic numerals and distinctive hands.

Tudor Advisor

The Tudor Advisor is the modern answer to the original Tudor Advisor launched in 1957, featuring a 42mm steel case, water resistance up to 10 ATM feet, a leather or steel bracelet, a mechanical movement with an alarm complication, and a delicately structured dial offering clear reading of functions.

Tudor 1926

The Tudor 1926 celebrates the brand's founding year, offering a steel case available in several sizes, water resistance up to 10 ATM, a steel bracelet, a mechanical movement, a refined dial with a guilloche pattern and diamond indexes for touch of sophistication.

Tudor Glamour Day+Date

The Tudor Glamour Day+Date is a blend of functionality and elegance, featuring a sophisticated steel case, suitable water resistance, a leather or steel bracelet, a mechanical movement, a dial with a day and date window, echoing the grandeur of classic watches with a contemporary twist.

Tudor Royal

The Tudor Royal is the epitome of everyday elegance with a steel case available in multiple sizes, water resistance up to 10 ATM, distinctive integrated steel bracelet, automatic movement and signature fluted bezel. There Tudor Royal 38 And Tudor Royal 41 are the two main models offering variations of dials and indexes.

Tudor Clair de Rose

The Tudor Clair de Rose is a celebration of femininity, with a delicate steel case, water resistance adapted to everyday life, a steel or leather bracelet, a mechanical movement, a refined dial with rose-shaped hands, offering timeless elegance for women.

How much does a Tudor watch cost?

Prices for new Tudor watches change every year, but most Tudor models cost between € 3,000 and € 5,000. For example, a Tudor Black Bay 36 costs €3,930, while a Tudor Black Bay 58 in 18k yellow gold costs over €18,000. The second-hand market is also an opportunity to find Tudor watches that are often unavailable in the brand's approved distribution network.

Tudor: An irresistible rise alongside the brand to the crown!

Tudor has carved out a special place for itself in the global watchmaking landscape. While sharing its DNA with Rolex, the brand has developed its own character, combining robustness, aesthetics and innovation. Tudor's flagship models, such as the Black Bay or the Pelagos, reflect precise watchmaking know-how, combining performance and elegance. Tudor is no longer just a sub-brand of Rolex. It is an entity in its own right, which, through the ages, has been able to reinvent itself to seduce the hearts of watch lovers around the world, allowing it to be part of the ranking of Top 10 most popular Swiss watch brands.

In conclusion, if you are looking for a watch combining the prestige of a great watchmaking company and remarkable value for money, Tudor is undoubtedly a choice to consider. Although the official Tudor website presents a plethora of information on their collections, the Dialicious Owners' Reviews can prove to be a valuable guide in your decision-making process.

(Updated September 2024)

The brand Ollech & Wajs was created in 1956 by Joseph Ollech and Albert Wajs in Zurich, Switzerland. Albert was responsible for the design, engineering and manufacturing of the watches, while Joseph handled marketing and retail sales. Before creating their own watches under the brand Ollech & Wajs, they started their business in 1954 making steel bracelets for other brands.

The brand is known for distributing watches to units of the American army during the Vietnam War and for having earned its reputation among divers and pilots around the world.

After 12 years of negotiations and after having been its distributor for the French market, in 2017, Charles Le Menestrel, a watchmaking enthusiast, bought the brand. The current range includes models like the Ollech & Wajs P-101 and the Ollech & Wajs P-104, the Ollech & Wajs C-1000, the Ollech & Wajs Ocean Graph and the Ollech & Wajs Navichron.

How much does an Ollech & Wajs watch cost?

The prices of Ollech & Wajs watches change and differ depending on the model. Most cost between CHF 1,500 and CHF 2,000 depending on the models and finishes. Expect to pay CHF 1,456 for an Ollech & Wajs 350CI and close to CHF 2,300 for an Ollech & Wajs Navichron Chronograph. The second-hand market is also an opportunity to look at to buy a cheaper Ollech & Wajs. Vintage models including the Ollech & Wajs Navichron and Ollech & Wajs Astrochron, are very popular with collectors and they should find out about the seller before taking the step of purchasing a vintage one.

Ollech & Wajs is an independent watch brand and produces several hundred watches per year, all models combined. To choose an Ollech & Wajs that best suits you, Dialicious owners' reviews are a valuable resource for evaluating each of the different models through real owner experience.

Consult the Ranking of the best Swiss watch brands of which Ollech & Wajs is part.

(Updated October 2024)

The Victorinox brand was created in 1884 by Karl Elsener in the canton of Schwyz in Switzerland and launched into watches in 1989. The brand is known for producing knives of course, but also reliable and robust watches for outdoor activities and professional sports. The range Victorinox includes models like Victorinox I.N.O.X, the Victorinox FieldForce, the Victorinox Alliance, the Victorinox Airboss and the Victorinox Dive Master 500.

How much does a Victorinox watch cost?

The prices of Victorinox watches sold on the brand's website vary and differ depending on the model. Most are sold between € 700 and € 900 depending on the models and finishes. Count on € 445 for a Victorinox Alliance quartz and €2,395 for a Victorinox Airboss Mach 9 chronograph equipped with the famous Valjoux 7750 movement.

Victorinox is an independent brand and produces 215,000 watches per year, all models combined. To choose a Victorinox that best suits you, the Dialicious owners' reviews are a valuable resource for evaluating each of the different models through real owner experience.

Check out the Ranking of the most popular Swiss watch brands, including Victorinox.

(Updated September 2024)

The Rolex brand was created in 1905 in London by Hans Wilsdorf and Alfred Davis. It is today based in Geneva, Switzerland, and is recognized worldwide as one of the leading manufacturers of luxury watches. Rolex, often called the “Crown brand”, is synonymous with prestige, innovation and unparalleled reliability in the watchmaking world.

History of the Rolex brand

The year 1926 marked an important turning point for the brand with the launch of the first waterproof watch, the Rolex Oyster. The robustness and reliability of this watch were spectacularly demonstrated in 1927 when Mercedes Gleitze, a British swimmer, crossed the English Channel with a Rolex Oyster on her wrist.

In 1945, Rolex launched the Datejust, the first automatic watch to indicate the date in a window on the dial. In 1953, Rolex introduced the Submariner watch, capable of withstanding depths of 100 meters. The same year, the brand presented the Explorer watch in homage to the first successful ascent of Everest by Sir Edmund Hillary and Tenzing Norgay, equipped with Rolex watches.

Since its beginnings, Rolex is behind more than 400 patents, attesting to a perpetual search for improvement to guarantee its models unrivaled reliability. This DNA has allowed the brand to launch models that have marked watchmaking history and often become true myths such as the Rolex Daytona or the Rolex GMT-Master.

Since its creation and in particular with exceptional 50s in terms of innovations, Rolex has continued to launch new models and in particular:

1926 - Rolex Oyster
1953 - Rolex Explorer
1953 - Rolex Submariner
1955 - Rolex GMT-Master
1956 - Rolex Milgauss
1956 - Rolex Day-Date
1963 - Rolex Daytona
1967 - Rolex Sea Dweller
1971 - Rolex Explorer II
1983 - Rolex GMT-Master II
1992 - Rolex Yacht-Master
2007 - Rolex Yacht-Master II
2012 - Rolex Sky-Dweller
2022 - Rolex Deepsea Challenge
2023 - Rolex Perpetual 1908

Today, Rolex is known for its commitment to perfection, producing approximately one million watches each year, all certified “Certified Chronometer” the Rolex certification at -2/+2 seconds per day. Rolex is also a major player in the field of philanthropy, supporting numerous programs in the fields of education, environment, arts and sports.

What are the iconic models of the Rolex brand? 

Rolex offers a variety of models, each with its own distinctive features. The main and most sought-after models are:

Rolex Submariner

The Rolex Submariner is a professional diver's watch featuring a 41mm Oystersteel case, water resistance up to 30 ATM, Oyster bracelet with Rolex Glidelock extension system, automatic movement caliber 3230 , a black dial with luminous indexes, and a unidirectional rotating bezel with black Cerachrom disc. The Rolex Submariner often mistakenly called Rolex Submariner No Date is a watch that does not have a date unlike the Rolex Submariner Date which features the famous cyclops.

Rolex Datejust

The Rolex Datejust is an elegant and versatile watch with a 36mm Oystersteel and yellow gold case, water resistance up to 10 ATM meters, Jubilee bracelet, caliber 3235 automatic movement, champagne dial with diamond indexes, and a date complication with the famous Cyclops magnifying glass.

Rolex Day-Date

The Rolex Day-Date, also nicknamed "President" due to its association with many heads of state and influential figures, is another iconic watch from the Rolex brand. It is famous for displaying both the date and the day of the week in full, in addition to the time. The day of the week is usually indicated in full, adding a distinctive touch to its dial.

Traditionally, the Day-Date is offered in an 18-carat gold case, whether in yellow gold, white gold, rose gold or platinum. This characteristic gives it a luxurious and prestigious look. The Day-Date bracelet called President is an iconic bracelet specially designed for this model, composed of three large and robust semi-circular links. The Rolex Day-Date is equipped with an in-house automatic movement, manufactured by Rolex. These movements are certified Superlative Chronometer for their exceptional precision of -2/+2 seconds per day.

The Rolex Day-Date is available with a wide range of dials, including classic dials with stick indexes, Roman numeral dials, as well as more contemporary dials with engraved designs.

Rolex Daytona

The Rolex Daytona is a chronograph watch designed for automobile racing. It features a 40mm Oystersteel case, water resistance up to 10 ATM meters, an Oyster bracelet, an automatic caliber 4130 movement, a white dial with black subdials, and a bezel with tachymeter scale.

Rolex GMT-Master II

The Rolex GMT-Master II is a watch designed for intercontinental travelers, with a 40 mm Oystersteel case, water resistance up to 10 ATM meters, an Oyster bracelet, an automatic movement caliber 3285, a black dial with luminous indexes, and a bidirectional bezel with two-tone blue and black Cerachrom disc, allowing to display two time zones simultaneously.

Rolex Yacht-Master

The Rolex Yacht-Master is a luxury watch for sailing enthusiasts. It features a 40 mm Everose gold case, water resistance up to 10 ATM meters, an Oysterflex bracelet with Rolex Glidelock folding clasp, an automatic caliber 3235 movement, a chocolate dial with luminous indexes, and a bidirectional rotating bezel with brown ceramic Cerachrom disc.

Rolex Sky-Dweller

The Rolex Sky-Dweller is a watch designed for world travelers, with a 42mm Oystersteel and white gold case, water resistance up to 10 ATM meters, Oyster bracelet, caliber 9001 automatic movement, blue dial with luminous indexes, and date, month and second time zone complications.

The Sky-Dweller with its annual calendar is to date the most complicated watch ever offered by the brand.

Rolex Oyster Perpetual

The Rolex Oyster Perpetual is the epitome of the classic Rolex watch, with a 28-41mm Oystersteel case, water resistance up to 10 ATM meters, Oyster bracelet, caliber 3230 automatic movement, and an electric blue dial with luminous indexes. The Oyster Perpetual or OP is undoubtedly the little sister of the Rolex Datejust with a more discreet identity and a diversity of dials which have evolved over time into multiple colors and tones. The Oyster Perpetual collection models, not escaping the exceptionally strong demand for Rolex watches, are difficult to find, particularly for the most sought-after colors such as “Tiffany” blue.

Rolex Cellini

The Rolex Cellini is distinguished by its 39 mm 18-carat Everose gold case, its water resistance up to 50 meters, its brown alligator leather strap with 18-carat gold buckle, its automatic mechanical movement caliber 3132 , its white lacquered dial with applied indexes and dauphine hands.

The collection Cellini is Rolex's line of dress watches, dedicated to the art of fine watchmaking. It has evolved over time, moving from rectangular or asymmetrical watches to a more classic collection including the Rolex Cellini Moonphase. All models in the Cellini collection pay homage to traditional watchmaking craftsmanship while bringing the technical perfection and contemporary aesthetics of Rolex. The Cellini is ideal for formal occasions and for those who appreciate timeless elegance and refined simplicity.

Despite a great diversity of models since its beginnings in the 1960s, the Cellini collection has struggled to find its place alongside the iconic Rolex models, and was discontinued in March 2023 to be replaced by the Rolex 1908.

Rolex Sea-Dweller

The Rolex Sea-Dweller is a professional diving watch, with a 43 mm Oystersteel case, water resistance up to 4,000 feet, an Oyster bracelet with Rolex Glidelock and Fliplock extension system, an automatic movement caliber 3235, a black dial with luminous indexes, and a unidirectional rotating bezel with black Cerachrom disc.

Since its launch in 1967, the Sea-Dweller or "SD" incorporates a helium valve very useful for professional saturation divers who sometimes have to spend several days in a decompression airlock. The helium molecules being so small - they have made their way inside the casing - must exit through this valve instead of decompressing inside the casing and thus damaging it by making it lose its watertightness. .

Rolex Deepsea

Finally, the Rolex Deepsea is the ultimate diver's watch, with a 44mm Oystersteel case, impressive water resistance up to 12,800 feet, an Oyster bracelet with Rolex Glidelock and Fliplock extension system, an automatic caliber 3235 movement, a D-blue dial gradient from blue to black, and a unidirectional rotating bezel with black Cerachrom disc.

The Rolex Deepsea is inseparable from director James Cameron known worldwide for numerous films including “Titanic”. Out of passion for the abyss and to prepare the film “Abyss”, he co-financed with Rolex an expedition to the Mariana Trench (the deepest place in the earth's crust at -10,908 meters). The prototype Rolex Deepsea Challenge having been attached to the submarine used by Cameron. Rolex will use the patents tested during this expedition to launch the Rolex Deepsea.

Rolex Perpetual 1908

The Rolex Perpetual 1908 is an elegant and contemporary watch, part of the Rolex Perpetual collection. Here are its main characteristics. The watch sports a slim 18-carat (750/000) yellow or white gold case, measuring 39mm in diameter, with graceful lines and a subtly fluted bezel. The dial is available in intense white or intense black, featuring Arabic numerals 3, 9 and 12 as well as faceted indexes.

The Perpetual 1908 is equipped with caliber 7140, an automatic movement entirely developed and manufactured by Rolex. It incorporates technological innovations such as the Chronergy escapement and the Syloxi silicon hairspring for high precision and shock resistance. Like all Rolex models, the 1908 benefits from the Rolex “Certified Chronometer” certification which guarantees performance in terms of precision of -2/2 seconds per day.

The Rolex Perpetual 1908 combines tradition and modernity in a timeless design, embodying the brand's watchmaking excellence and celebrating its aesthetic heritage.

How much does a Rolex watch cost? 

Prices for new Rolex watches change every year, but most Rolex models cost between $ 6,000 and $ 40,000. A Rolex Oyster Perpetual costs around $ 5,000, while a Rolex Day-Date 40 in yellow gold costs almost $ 40,000. Rolex also offers models made from precious materials and set with diamonds at much higher prices.

Rolex: The brand of all superlatives!

Rolex is more than a watch brand, it is an institution in the world of watchmaking. Renowned for the exceptional quality and reliability of its watches, the brand has carved out a unique place for itself in the world of luxury. Rolex is a preferred choice for those looking for a watch that combines traditional craftsmanship, cutting-edge technology and timeless design. To own a Rolex is to own a piece of watchmaking history, a symbol of success and distinction.

To find out more about the brand and its models, I invite you to consult the official Rolex website. Finally, remember that each Rolex is often considered a work of art, an investment that is passed down from generation to generation. Unsurprisingly, Rolex is part of the Ranking of the most popular Swiss watch brands and the Ranking of the best luxury watch brands.

To choose the Rolex model that best suits you, Dialicious owners’ reviews are a valuable resource for evaluating different models through real customer experience. Other customers might prefer it Tudor, but that's another story... 

(Updated November 2024)

 

The Squale brand was created in 1959 by the couple Charles and Hélène Von Büren in Neuchâtel in Switzerland. Passionate about diving and water sports, the founders launched into the field of underwater watchmaking, a sector still unexplored at the time. The name Squale comes from the word "shark" in Italian. In parallel with the creation of several watch models worn in particular by numerous bodies of the Italian army, the brand will also produce cases for other watchmaking companies such as Blancpain, Heuer or even Sinn.

It was in 1968 that Squale watches forged their legend by contributing to the records of free divers equipped with the Squale Master 50 ATM, which preceded the Squale 101 ATM, one of the very first watches waterproof to 1,000 meters. The range includes models like the Squale 1521, the Squale 1545, the Squale 30 Atmos, the Squale Rambo and the Squale Matic.

How much does a Squale watch cost?

The prices of Squale watches change regularly and differ depending on the model. Most cost between 1,000 € and 1,500 € depending on the finishes. Squale prices also fluctuate depending on the distributor, and promotions sometimes allow you to benefit from a more competitive price. The second-hand market is also an opportunity to look at to buy a cheaper Squale.

Squale: Innovation at the service of diving watches

Since 1982, the brand Squale is owned by the Maggi family (long-time Italian distributor) and produces several thousand watches per year, all models combined. To choose a Squale that best suits you, The Dialicious owners’ reviews are a valuable resource for evaluating each of the different models through real customer experience. Note that Squale is one of the Most popular Swiss watch brands according to authentic owners who have testified on Dialicious

(Updated May 2024)

The Mido brand was created in 1918 by Georges Schaeren in Solothurn, Switzerland. Its name is derived from the Spanish expression "Yo mido", which means "I measure" (implied: the passing of time). This expression reflects the brand's commitment Mido to provide robust, precise and reliable watches with excellent value for money. The brand is known for placing architecture at the heart of its design and for imbuing these creations with lines inspired by great monuments of the world.

It then opened up to the thriving automobile market by manufacturing grille-shaped watches for various major brands such as Bugatti, Buick, Excelsior, Peugeot and Chevrolet. The range includes watches like the Mido Commander, the Mido Baroncelli Heritage, the Mido Ocean Star, the Mido Multifort TV Big Date and Mido Belluna.

How much does a Mido watch cost?

The prices of new Mido watches sold on the brand's website are in-between € 740 and € 2,990 depending on the models and finishes. As an example, count € 1,170 for one Mido Multifort TV Big Date and € 1,430 for one Mido Ocean Star Decompression Worldtimer 1961.

Present on a worldwide basis, the brand Mido is today based in Le Locle in the Swiss Jura. It is owned by the Swatch Group and produces around 115,000 watches per year, all models combined, and is part of the Ranking of the most popular Swiss watch brands. To choose a Mido that best suits you, Dialicious owners' reviews are a valuable resource for evaluating each of the different models through real owners experience.

(Updated October 2024)

The ZRC brand was created in 1904 by Edmond Zuccolo and Joseph Rochet in Geneva, Switzerland. The brand ZRC was first specialized in the manufacture of chains for pocket watches and then of expandable metal bracelets. In 1917, she won the Geneva Grand Prix for industrial innovation for the creation of metal bracelets.

It was only then that ZRC developed its activity by producing cases in the 1920s before specializing in the design of diving watches, notably with the ZRC Grands Fonds 300 in 1960. Designed by divers for divers, the model crown was moved to 6 o'clock. The final version of this model was used by the Italian Navy, the French Navy from 1964 to 1982 and approved by NATO.

To differentiate itself from these competitors and make their watches safer, the brand has integrated innovation into these watches. They first created an extensible bracelet and a system making it impossible to immerse the watch if the crown is not completely screwed in. In the brand's range, there are several models such as the ZRC Grands Fonds 300, the ZRC Grands Fonds 3000 Titanium, the ZRC North Adventure, the ZRC Grands Fonds By Stef and the ZRC Grands Fonds Heritage. In 2016-17, the brand also produced a series of 50 ZRC-FOST watches dedicated to active submariners of the French Navy.

How much does a ZRC watch cost?

The prices of ZRC watches sold on the brand's website are changing between CHF 2,790 And CHF 4,490 depending on the models and finishes. Count CHF 2,990 for one ZRC Grand Fonds Spirit 1964 And CHF 3,190 for one ZRC Grands Fonds 38 Heritage.

The brand ZRC is now owned by Georges Brunet and produces several thousand watches per year, all models combined. The brand is part of the ranking of Ranking of the most popular Swiss watch brands. To choose a ZRC that best suits you, Dialicious owners' reviews are a valuable resource for evaluating each of the different models through real owner experience.

(Updated Octobre 2024)

The Alpina brand was created in 1883 by Gottlieb Hauser in Winterthur, Switzerland. Originally known as the Corporation of Swiss Watchmakers, it brought together several companies in the sector (manufacturers, wholesalers, retailers) with a simple objective: to consolidate purchases and reduce costs to develop new movements. The concept met great success and the Corporation quickly developed its own calibers.

History of the Alpina brand

However, it was not until 1908 that the name "Alpina" was registered by its members as a watch brand in its own right.

The brand's logo is inspired by the shape of the Matterhorn, an alpine peak that rises to an altitude of 4,478 meters. Alpina is recognized as one of the pioneers in the production of modern sports and adventure watches, particularly for activities such as mountaineering, scuba diving and skiing. Indeed, it offers a concept of accessible luxury watches for robust and quality sports watches.

The range includes models such as theAlpina Alpiner Extreme, l'Alpina Alpiner Extreme Regulator, l'Alpina Alpiner 4, l'Alpina Seastrong Diver 300 Heritage and theAlpina Startimer Pilot Chronograph. The Alpiner 4, launched in 1938, was the favorite watch of mountaineers, air force pilots, divers, sailors and soldiers in general.

The brand is also known for signing partnerships with many players in the mountain world, such as the partnership with the Chamonix-Mont-Blanc ski resort.

How much does an Alpina watch cost?

The prices of new Alpina watches change regularly and vary depending on the model. Most cost between $ 1,000 and $ 1,500. An entry-level Alpina like an Alpina Startimer Quartz costs $ 950, while an Alpina Alpiner Heritage Carrée 140th anniversary is offered at $ 5,400. Prices also fluctuate depending on the distributor, and promotions sometimes allow you to benefit from a more competitive price. The second-hand market is also an opportunity to look at to buy a cheaper Alpina.

Alpina: A historic brand that has everything of a great

Alpina belongs to the group Citizen, in the same way as brands Frederique Constant, Bulova And Arnold & Son, and produces around 15,000 watches per year, all models combined. To choose one that suits you best, the Dialicious owners' reviews are a valuable resource for evaluating each of the different models through real owner experience.

Check out the Ranking of the best Swiss watch brands, including Alpina.

(Updated March 2024)

The Breitling brand, an emblematic figure in Swiss watchmaking, became known for her pioneering role in the field of chronographs. Founded in 1884 by Léon Breitling, the brand Breitling quickly gained a reputation for its precision instruments, designed specifically for aviators and motorsports enthusiasts.

History of the Breitling brand

Since 1950, the history of Breitling is dotted with successes and innovations. In 1952, the brand launched the Navitimer collection, equipped with a slide rule allowing pilots to calculate essential data in flight. This model quickly became the official watch of AOPA (Aircraft Owners and Pilots Association), a prestigious recognition in aviation.

In 1969, Breitling participated in the development of the first automatic chronograph movement, the famous Caliber 11, marking a milestone in watchmaking. In the 1980s, under the leadership of Ernest Schneider, Breitling strengthened its commitment to aviation and adventure sports, launching models such as the Chronomat, which redefined the modern chronograph.

The 2000s saw the creation of the Breitling Caliber 01 manufactured movement, another milestone in the brand's history. The brand's desire to guarantee the highest quality has been affirmed by obtaining COSC certification for its movements, a rare distinction in the industry.

What are the emblematic models of the Breitling brand?

Breitling Navitimer

A true icon in the world of aviation, the Breitling Navitimer was launched in 1952. Its steel case of at least 40 mm going up to 46 mm, with a water resistance of 30 meters, is equipped with a leather or steel strap. Powered by the Breitling Caliber 01, it features a distinctive dial with chronograph subdials and a rotating slide rule for flight calculations. This model has been adopted by pilots around the world and was even worn by astronaut Scott Carpenter during his space mission. The Breitling Navitimer has been worn by many personalities, particularly French ones such as Serge Gainsbourg, who like to wear it on a metal racing bracelet.

The Breitling Navitimer is one of the brand's flagship models, driven by the reference Breitling Navitimer B01 Chronograph.

Breitling Superocean

Designed for divers and water sports enthusiasts, the Breitling Superocean is recognized for its robustness and performance. Its 42mm to 46mm steel case, boasting impressive water resistance up to 200 ATM, comes with a rubber or steel strap. The Breitling Caliber 17 automatic movement powers this model, with a clear and luminous dial. Complications include date and a power reserve indicator for some variants.

Breitling Chronomat

The Breitling Chronomat is one of Breitling's most versatile sports watches. The 42mm to 44mm steel case, with 20 ATM water resistance, is complemented by a metal or rubber strap. The Breitling Caliber 01 powers this watch, which features chronograph subdials and a date. The model is known for its contrasting dials and unidirectional bezels, making it a popular choice among pilots and water sports enthusiasts.

Breitling Premier

The Breitling Premier is Breitling's elegant and refined line, aimed at those looking for a watch that goes well with formal outfits. The 40mm to 42mm steel case, with 100m water resistance, comes with a leather or metal strap. The movement can vary between the Breitling Caliber 01 and other automatic movements, with sleek dials displaying the chronograph and date functions. The likes of James Dean have been associated with this classic watch.

Breitling Avenger

Renowned for its robustness and functionality, the series Breitling Avenger is intended for demanding professionals. The 43mm to 48mm steel case, with water resistance up to 300 ATM, is coupled with a rubber or metal strap. Different Breitling movements power this watch, which includes chronograph functions, date functions, and even a unidirectional rotating bezel for some variants. The Avenger series is popular with military and aviation professionals for its reliability and bold design.

Breitling Classic AVI

A piece that reflects the brand's aeronautical heritage, the Breitling Classic AVI (Aviation) is a tribute to the brand's pilot watches from the 1950s and 1960s. The case of this timepiece is generally made of stainless steel, measuring between 40 and 43 mm, and offers a water resistance of 30 meters to 100 m, depending on the model. The strap can vary between leather and metal, giving the watch a sturdy yet elegant look. Powered by various high-precision mechanical movements such as the Breitling Caliber 13 or 23, the Classic AVI features an easy-to-read dial with chronograph dials and date. Its complications often include a tachometer, useful for calculating speeds. The Classic AVI is associated with the golden age of aviation and the spirit of adventure of that era.

The Breitling Classic AVI exemplifies the brand's passion for aviation and its commitment to maintaining high standards of quality and functionality. It evokes a time when flying was synonymous with glamor and exploration, and it continues to capture the imagination of pilots and aviation enthusiasts to this day. It’s a watch that speaks as much to history as it does to watchmaking expertise, and it continues to be an iconic piece in the Breitling collection.

Breitling Top Time

The Breitling Top Time, first released in the 1960s and recently re-released, is a nod to the vintage style and rebellious spirit of that era. It features a 41mm steel case, 30m water resistance, a leather or Milanese mesh strap, a Breitling Caliber 23 chronograph movement, a distinctive “Zorro” shaped dial or with contrasting subdials , and a date complication. This watch was associated with pop culture of the time, including actor Sean Connery as James Bond. The Top Time gained a following among the young professionals of the era and continues to attract those who appreciate its retro aesthetic and modern functionality.

The reintroduction of the Top Time shows that Breitling respects its heritage while remaining at the forefront of innovation. It is a piece that captures the essence of its era while delivering the precision and quality that Breitling is famous for. Its timeless design makes it appealing to collectors and vintage watch enthusiasts, as well as those looking to add a touch of classic elegance to their modern timepiece.

Breitling Endurance Pro

Specially designed for athletes and extreme sports enthusiasts, the Endurance Pro features an innovative 44mm Breitlight® case, offering exceptional lightness and strength. It features 10 ATM water resistance, a colored rubber strap, a Breitling Caliber 82 SuperQuartz™ movement, a dynamic dial with chronograph counters, and a tachymeter bezel complication for measuring speed. This watch, combining performance and style, is a perfect choice for those who lead an active lifestyle and want a watch that can keep up with them. Professional athletes such as triathlete Chris McCormack have made this watch their choice for competition, highlighting its exceptional qualities.

The addition of the Endurance Pro to Breitling's lineup demonstrates the brand's continued commitment to creating watches that meet the needs of professionals and adventure enthusiasts. With its unique combination of features and innovative materials, it stands out as a compelling choice for those looking to push the boundaries.

These different models represent the diversity and excellence of Breitling in the watchmaking landscape. Each one is a testament to the precision engineering and innovation that characterizes this historic brand.

How much does a Breitling watch cost?

Prices of new Breitling watches change every year, but most Breitling models cost between $ 5,000 and $ 10,000. The brand's entry level begins with a Breitling Endurance Pro proposed to $ 3,350, while a Breitling Super Chronomat B01 in red gold costs $ 42,500. The second-hand market is also an opportunity to look at to obtain a Breitling at more attractive prices.

Breitling: The benchmark brand for pilots’ watches

Breitling has solidified its place in the watchmaking landscape through its constant innovations and commitment to precision. Known for its strong ties to aviation, the brand has also extended its expertise to dive watches and lifestyle pieces. Breitling's positioning as a champion of technology and bold design makes it attractive to adventure seekers, professionals and style connoisseurs. To find out more about these exceptional watches, the brand's website is a useful resource of information. 

The brand Breitling is owned by the CVC Capital Partners fund and produces around 150,000 watches per year, all models combined. The brand that recently bought Universal Geneve in 2023, is also part of the Ranking of the most popular Swiss watch brands.

To choose the Breitling that suits you best, Dialicious owners’ reviews are a valuable resource for learning why customers choose Breitling. 

(Updated February 2024)

 

 

The Girard-Perregaux brand is renowned for its rich history dating back to its founding in 1791. Since its beginnings, the brand has stood out for its exceptional craftsmanship, precision and sophisticated aesthetic. This summary traces the history of Girard-Perregaux from its beginnings to the present day, with a focus on its most iconic watch models after 1940.

History of the Girard Perregaux brand

The origins of Girard-Perregaux date back to the late 18th century, when Jean-François Bautte, a talented watchmaker, founded his watchmaking workshop in Geneva in 1791. Bautte was renowned for his mastery of the art of watchmaking and for his innovative creations. Over the years, the company has grown steadily and gained international recognition.

In 1854, Constant Girard, a skilled watchmaker, married Marie Perregaux, heiress to a family of famous watchmakers. The merger of their names gave birth to the Girard-Perregaux brand. Under the leadership of Constant Girard-Perregaux, the company continued to innovate and push the boundaries of traditional watchmaking.

After 1940, Girard-Perregaux presented several watch models that marked the history of the brand.

Iconic models of the Girard Perregaux brand

Girard Perregaux Laureato (1975)

The Laureato is an iconic watch from Girard-Perregaux. Introduced in 1975, it is characterized by its octagonal case and integrated bracelet. The Laureato was one of the first luxury sports watches and was very successful among watch enthusiasts.

Girard Perregaux Tourbillon under Three Golden Bridges (1991)

Girard-Perregaux is known for its expertise in manufacturing tourbillons. The Tourbillon model under Three Golden Bridges is a centerpiece of the brand's collection. It features a flying tourbillon with three gold bridges that support the main components of the movement.

Girard Perregaux Vintage 1945 (1995)

Inspired by a model from the 1940s, the Vintage 1945 is an elegant watch with a rectangular case and art deco lines. It has been acclaimed for its classic design and timeless sophistication.

Girard Perregaux Cat's Eye (2004)

The Cat's Eye is a collection of women's watches that stands out for its oval shape and feminine aesthetic. These watches are adorned with diamonds and feature sophisticated watch complications, such as moon phases and minute repeaters.

Girard Perregaux Bridges (2008)

The Bridges collection is a tribute to Girard-Perregaux's expertise in the design and production of watch bridges. These watches are characterized by their skeletonized movements which highlight the bridges and internal components of the watch.

How much does a Girard Perregaux watch cost?

Prices for new Girard Perregaux watches change every year, but most Girard Perregaux models cost between $15,000 and $20,000. The brand's flagship model, the Girard Perregaux Laureato 38mm costs $14,900 while a Haute Horlogerie watch can exceed $400,000. Girard Perregaux also offers models made from precious materials and set with diamonds at very high prices.

Girard Perregaux: A quest for innovation with more than 230 years of history

Beyond these iconic models, Girard-Perregaux has also developed expertise in the manufacturing of highly precise watch movements, notably with the creation of marine chronometers in the 19th century. The brand has won several awards for its technical innovations and commitment to watchmaking excellence.

At the turn of the 21st century, Girard-Perregaux continued to innovate with collections such as the 1966, the Traveler and the Neo-Tourbillon. The brand has also explored new avenues in terms of materials, using titanium, ceramic and carbon in its watches for a contemporary and resolutely modern aesthetic.

In conclusion, Girard-Perregaux is a renowned watch brand with a long history of exceptional craftsmanship and innovation. Since its founding in 1791, the brand has created iconic watches, combining technical precision and refined aesthetics. Models such as the Laureato, the Vintage 1945, the Tourbillon sous Trois Ponts d'Or, the Cat's Eye and the Bridges illustrate the diversity and excellence of the Girard-Perregaux range. Today, the brand continues to position itself as one of the most respected watchmaking houses in the world, combining tradition, innovation and exceptional craftsmanship in each watch creation.

Check out the Ranking of the best Luxury watch brands, including Girard-Perragaux.

(Updated March 2024)

Founded in 1848, Omega is one of the oldest and most respected brand in the industry. The story of Omega is punctuated by innovations, technological achievements and a constant quest for precision. Steeped in exploration and adventure and closely associated with the conquest of the Moon, the brand has left an indelible mark on global watchmaking.

History of the Omega brand

In La Chaux-de-Fonds, Switzerland, a young man named Louis Brandt opened a watch assembly workshop. Using parts from various local artisans, he builds and sells his watches throughout Europe. These first watches simply bore his name, but it was the beginning of what would become a global brand. After his death in 1879, his sons took over the business and introduced revolutionary manufacturing techniques. In 1894, a new caliber for pocket watches was introduced, named "Omega", symbolizing the ultimate achievement in watchmaking. It was so successful that the company would later adopt the name as a brand.

The conquest of precision (1900-1940)

The 20th century saw Omega rise as a dominant force in the field of watchmaking precision. In 1931, Omega watches won all the prizes during chronometry tests at the Geneva Observatory. This quest for precision led the brand to be chosen as official timekeeper of the Olympic Games from 1932, a title it still holds today.

Innovations et exploits (1940-1970)

During and after World War II, Omega supplied watches to the British armed forces, cementing its reputation for reliability and durability. It was also at this time that the Seamaster was launched, a waterproof watch designed to withstand the most difficult conditions.

These thirty glorious years saw the launch of the Omega Seamaster in 1948 and the Omega Constellation in 1952. But it was the Speedmaster, introduced in 1957, which stood out the most. In 1965, it was officially chosen by NASA to accompany astronauts on space missions, and in 1969, it became the first watch worn on the moon, earning the nickname "Moonwatch".

The dark years (1970-2000)

Faced with the rise of Japanese quartz watches, Omega is fighting to maintain its position. The brand launches its own quartz watch, the "Marine Chronometer", which is recognized as one of the most precise quartz watches ever produced. Omega, like the entire Swiss watch industry, is very impacted by this new competition from Japan and must significantly reduce its workforce.

The 90s saw a resurgence of interest in luxury mechanical watches, and Omega, with its classic models and innovations, such as the co-axial movement, remained at the forefront.

The new millennium (2000 to the present)

The 21st century sees Omega go from strength to strength with famous collaborations and ambassadors, such as James Bond and actor Daniel Craig. Innovative technologies, such as movements resistant to magnetic fields and the use of materials such as ceramic, demonstrate the brand's desire to combine tradition and modernity.

What are the main models of the Omega brand?

Omega Speedmaster

The Omega Speedmaster collection is one of the most iconic and recognized watch ranges in the world. Launched in 1957, the Speedmaster was initially designed to meet the needs of motorsport professionals, with its distinctive tachometer for measuring speed.

However, it is best known for its role in space exploration. In 1965, after rigorous testing, NASA selected the Speedmaster as its official watch for all manned missions. It was worn during the first lunar landing in 1969 by astronaut Buzz Aldrin and has since been nicknamed "Moonwatch".

Aside from its space pedigree, the Speedmaster is also appreciated for its timeless design and robust mechanics. Over the years, Omega has introduced many variations of the Speedmaster such as the Omega Speedmaster Mark II, Mark III or Omega Speedmaster 38. It is often considered a must-have watch for collectors and watch enthusiasts.

Omega Seamaster

The Omega Seamaster collection, introduced in 1948, is one of the oldest and most popular luxury watches. Originally designed as a dive watch, it combines robust functionality with elegant design. Water resistance and durability have been key features of the Seamaster from its inception. Over time, this collection has evolved, encompassing a diverse range of models from professional diving watches to sophisticated pieces suitable for formal occasions.

A notable turning point for the Seamaster was its association with James Bond. Since 1995, with the film "GoldenEye", James Bond has worn a Seamaster in almost all of his films, cementing his status as a cultural icon. 

The different variants, such as Seamaster Diver 300M, the Aqua Terra or the Planet Ocean or the PLOPROF show the adaptability of the collection to various needs and aesthetic preferences. Each watch is a reflection of Omega's watchmaking expertise and commitment to quality and innovation.

Omega Planet Ocean

The Seamaster Planet Ocean collection, first introduced in 2005, is a modern homage to Omega's rich maritime heritage. These watches are true diving instruments, offering water resistance of up to 60 ATM. They often feature ceramic bezels, dials with luminescent indexes, and a scratch-resistant sapphire crystal. 

Omega Aqua Terra

The Seamaster Aqua Terra is another illustrious member of the Seamaster family, launched in the early 2000s. With its aesthetic inspired by the wooden decks of luxury yachts, the Aqua Terra is a perfect mix between a dive watch and a dress watch. It is water resistant to 150 meters and is equally suited to a day at the office or a trip to the sea. The Aqua Terra has also been a showcase for some of Omega's most recent innovations, including co-axial movement and improved resistance to magnetic fields, making these watches some of the most reliable and precise timepieces available.

These two models, like the previous ones, reflect Omega's ongoing commitment to combining technical innovation with timeless design. They embody all the diversity of the Seamaster collection.

Omega Constellation

The Omega Constellation collection, introduced in 1952, is the symbol of excellence in watchmaking and design. Known for its timeless elegance, the Constellation is a demonstration of Omega's expertise in precision and craftsmanship. Distinctive for its unique claws on the case, which were originally intended to ensure the water resistance of the watch, it has become one of the characteristic features of the Constellation design.

Over time, Omega has continued to innovate within this collection, introducing new movements, designs and materials, while maintaining the distinctive character and elegance of the Constellation. The range has branched out to include models for men and women, offering a variety of sizes, dials and straps.

Omega De Ville

The Omega De Ville collection is a reflection of refinement and urban elegance within Omega's extensive portfolio. Introduced in the 1960s, the De Ville was created as a more dressy and contemporary line, distinguishing itself from the brand's sports and diving watches.

Since its beginnings, the De Ville has been synonymous with sophistication and technical innovation. While preserving a classic design, it has often been the testing ground for Omega's new watchmaking technologies, such as reducing the complexity of movement components or the introduction of Co-Axial movements. With its clean lines and minimalist aesthetic, the De Ville collection is perfect for a professional setting or formal occasions. It includes several sub-collections, including the famous Hour Vision, Ladymatic and Tresor, each bringing its own touch of distinction.

Sophistication and simplicity. Designed for those who appreciate understated luxury, the De Ville is elegant while being technically impressive. Co-Axial movements and varied designs, ranging from simple models to complications like the tourbillon.

Omega Geneva

In the 1950s and into the 1970s, the name “Geneva” was associated with the Omega watch line intended to honor the birthplace of Swiss watchmaking, Geneva. This range was meant to reflect the high quality standards for which the city was known. The Geneva model was finally integrated into the DeVille collection. Featuring a sober and elegant design, the Omega Genève was appreciated for its versatility, being both a dress watch and suitable for everyday use and positioned at that time as an entry-level Omega.

Omega Dynamic

First launched in 1967, the Omega Dynamic is a distinctive model with a very '70s design. Initially designed as a watch for the younger generation, it had an elliptical case shape and colorful dials, reflecting the bold aesthetic of the era. Later, in the 1990s, the Dynamic was relaunched with a very different design inspired by pilot watches, under the name Omega Dynamic III.

Omega Seamaster Omegamatic

Combining the precision of quartz with the autonomy of an automatic watch, the Omegamatic, launched in the 1990s, is a hybrid auto-quartz watch. It uses a rotor, similar to that of automatic watches, to charge a battery which powers a quartz movement, thus providing exceptional precision while retaining certain mechanical elements.

Omega Polaris

Introduced in the 1980s, the Omega Polaris collection is remarkable for its unique design combining stainless steel and gold, often in a surprising so-called "two-tone" construction. These watches were equipped with quartz movements and equipped with complications, such as alarms or chronographs Their geometric aesthetic and multi-layered design made them immediately recognizable and accessible at low prices on the vintage market.

Each of these models brings a unique touch to the rich history of the Omega house, demonstrating its ability to innovate and adapt to changing watchmaking trends while remaining true to its roots of quality and precision.

How much does an Omega watch cost?

Prices for Omega watches change every year, but most Omega models cost between $3,500 and $40,000. An Omega De Ville Prestige Co-Axial Chronometer costs $3,500 while an Omega Speedmaster in yellow gold Sedna costs $45,800. The second-hand market is also an opportunity to look at buying an Omega potentially cheaper than new.

Omega: Eclectic models for all tastes 

The story of Omega is one of a relentless quest for precision, innovation and excellence. From its humble beginnings in a small Swiss workshop to its presence on the moon, in the depths of the ocean and on the Olympic slopes, Omega has demonstrated its watchmaking mastery time and again. As a pioneer, innovator and explorer, Omega continues to push the boundaries of what is possible in the world of luxury watchmaking. Omega stands out for its fusion of styles, performance and history. Whether exploring the depths of the ocean, timing Olympic athletes, or accompanying astronauts into space, Omega has proven its excellence time and time again.

For those looking to learn more about Omega watches, the brand's official website offers a wealth of information. In addition, to obtain authentic and detailed reviews, do not hesitate to consult customer feedback on Dialicious. This perspective could prove valuable to those considering an Omega watch.

The Omega brand belongs to the Swatch Group, in the same way as other prestigious brands such as Breguet, Blancpain or Jaquet Droz and produces around 600,000 watches per year, all models combined. The Omega brand is also part of the ranking Ranking of most popular luxury watch brands. To choose the Omega model that best suits you, the Dialicious owners' reviews are a valuable resource for evaluating different models through real customer experience.

(Updated December 2023)

The Patek Philippe brand was created in 1839 by Antoine Norbert de Patek and François Czapek in Geneva, Switzerland. Historic brand of Haute Horlogerie, Patek Philippe is part of the very closed circle of the oldest manufacturers still in operation. It is notably at the origin of the caliber 89, the first pocket caliber with 33 complications. Since its creation, it has had real know-how in artisanal know-how and a strong capacity to innovate. In fact, since 1845, it has been the source of more than 70 patents.

The Patek Philippe range offers sporty-chic watches such as the Patek Nautilus 5711 or the Patek Philippe Aquanaut, as well as classic watches like the Patek Philippe Calatrava, the Patek Philippe Complications or the Patek Philippe Gondolo. These refined pieces have made Patek Philippe a brand prized by collectors.

The brand created a surprise in October 2024 with the announcement of a new collection: the Patek Philippe Cubitus.

How much does a Patek Philippe cost?

Prices for Patek Philippe watches change every year, but most Patek Philippe models cost between $30,000 and $60,000. A steel Patek Philippe Aquanaut costs around $24,100, while a Patek Philippe Perpetual Calendar Chronograph in yellow gold costs more than $200,000. Patek also offers models made from precious materials and set with diamonds at higher prices.

The second-hand market is also an opportunity to look at to obtain a Patek Philippe, the price of which will most certainly be higher than new given the shortage of watches available from the brand's rare authorized resellers.

Patek Philippe: The historic reference in Haute Horlogerie

The brand Patek Philippe has been owned by the Stern family since 1932 and produces approximately 68,000 watches per year, all models combined. To choose a Patek Philippe that suits you best, Dialicious owners' reviews are a valuable resource for evaluating each of the different models through real owner experience.

Check out the Ranking of the best Luxury watch brands, including Patek Philippe.

(Updated October 2024)

The Zenith brand was created in 1865 by Georges Favre-Jacot in Le Locle, Switzerland. A pioneer in Swiss watchmaking in the creation of a true vertically integrated manufacture, Zenith aimed to create the most precise watch of its time at the best price. Over the years, it has established itself as a benchmark for precision and expertise in many fields.

In 1899, the marque Zenith presents its first pocket chronograph and wins various prizes, including first prize at the Paris Motor Show. In 1911 Georges Favre-Jacot handed over management of the factory to his descendants, who named it Zenith, the name of the highest point in the trajectory of a star in the sky.

In 1920, Zenith launched its first wristwatches and continued its development until, in 1960, it purchased the Martel Watch Co. Nine years later, the brand gave birth to the El Primero movement, the first chronograph equipped with a rotor winding mechanism. central. This world first makes El Primero today the most precise mass-produced movement in the world, thanks to its balance wheel and its cadence of ten vibrations per second. Over the years, Zenith will sign numerous innovations. The company owns three of the largest movements: the El Primero integrated automatic chronograph, the 22-line manual 5011K and the ultra-thin mechanical Elite, all available with several complications, moon phase, dual time, fly-back.

After numerous buyouts, the company that owns the Zenith factory decides to stop the production of mechanical watches in favor of quartz. In order to save these calibers from destruction, Charles Vermot hid cams, cutting tools, presses and machines, while recording the production process in a small notebook, secretly hoping for the return of mechanical movements. It was only nine years later that Zenith returned to the hands of Swiss investors who revived the brand's mechanical movements such as the El Primero.

The range now includes models like the Zenith Defy Skyline, the Zenith Chronomaster Original, the Zenith Defy Extreme, the Zenith Chronomaster El Primero Open and the Zenith Captain Chronograph.

How much does a Zenith watch cost?

The prices of Zenith watches sold on the brand's website vary between $6,400 and $194,900 depending on the models and finishes. As an example, count $11,300 for a Zenith Chronomaster Sport and $85,600 for a Zenith Defy Extreme Double Tourbillon.

Zenith: A fantastic story that goes beyond the El Primero movement 

Zenith is a brand owned since 2000 by the LVMH group, in the same way as the brands Tag Heuer, Hublot or Bulgari, and produces around 11,000 watches per year, all models combined. The reputation of the Zenith brand is illustrated by its presence in the ranking of Most popular luxury watch brands. To choose a Zenith that best suits you, the Dialicious owners' reviews are a valuable resource for evaluating each of the different models through real owner experience.

(Updated January 2024)

The Longines brand was created in 1832 by Auguste Agassiz in Saint-Imier, located in the Swiss Jura. First registered watch brand, Longines shares a large part of its history with the rise of sports, the two worlds having in common values ​​of tradition, precision and elegance. This DNA has allowed the brand to launch models that have marked watchmaking history, such as the Longines Chronograph 13ZN or the Longines HydroConquest.

The current Longines range offers classic watches like the Longines DolceVita or the Longines Master Collection, as well as sports watches like the Longines Legend Diver, Longines Conquest, Longines Spirit, Longines HydroConquest or Longines Ultra-Chron. Longines has also been involved in polar and aerial expeditions, providing precise measuring instruments to explorers to calculate longitude and latitude. Indeed, it is notably the brand which was chosen by Charles Lindbergh to design a navigation watch during his famous transatlantic flight in 1927. The watch, called Longines Lingbergh Hour Angle, was used to determine the position of Lindbergh's plane during the historic flight.

How much does a Longines watch cost?

The prices of Longines watches sold on the brand's website vary between $900 and $8,950 depending on the models and finishes. Expect to pay $1,950 for a Longines Hydroconquest and $3,500 for a Longines Spirit Zulu Time.

The brand Longines is owned by the Swatch Group like the brands Omega, Tissot, Breguet or Blancpain and produces around 1,700,000 watches per year, all models combined. Longines is part of the Top most popular Swiss watch brands ranking. To choose the Longines model that best suits you, the Dialicious owners' reviews are a valuable resource for evaluating different models through real owner experience.

(Updated December 2023)

The Maison Jaeger-LeCoultre has been synonymous with elegance, innovation and exceptional craftsmanship since its inception in 1833. Founded by Antoine LeCoultre, the brand has become a benchmark in the Swiss watch industry, combining traditional know-how and innovative techniques. The story of Jaeger-LeCoultre is marked by key moments, revolutionary inventions and a series of iconic models that have helped to forge its worldwide reputation.

History of the Jaeger-LeCoultre brand

In the 1920s, Jaeger-LeCoultre introduced one of its most iconic creations: the legendary Jaeger-LeCoultre Reverse. This rectangular watch quickly became a symbol of sophistication and style. Its unique design allowed its case to be turned over to protect the dial from impacts when playing polo. The Reverso has become a timeless icon, appreciated for its Art Deco aesthetic and its exceptional mechanics.

Over the decades, Jaeger-LeCoultre has continued to innovate and push the boundaries of watchmaking. In the 1930s, the brand launched the Atmos, a mechanical clock powered by subtle variations in temperature and atmosphere. This revolutionary invention was praised for its precision and autonomy, becoming a symbol of Jaeger-LeCoultre's technical expertise.

In the 1950s and 1960s, Jaeger-LeCoultre introduced iconic models such as the Jaeger-LeCoultre Geophysic, a watch designed to withstand the extreme conditions encountered during scientific expeditions. The Geophysic featured anti-magnetic protection and shock resistance, meeting the demands of scientists and explorers. This watch has become a symbol of reliability and robustness.

The brand also developed revolutionary watch movements, including the caliber 815 automatic movement, which was the thinnest movement in the world at the time of its launch in 1953. This movement paved the way for many other innovations in the field of mechanical watchmaking.

Jaeger-LeCoultre also presents the famous alarm watch Jaeger-LeColutre Memovox, a watch equipped with a mechanical alarm. This innovation has been praised for its convenient functionality and clear, loud ringtone. The Memovox has become a watchmaking classic, symbol of the marriage between technical ingenuity and refined aesthetics of Jaeger-LeCoultre.

Over the decades, Jaeger-LeCoultre has continued to develop new collections and collaborate with renowned artists and designers to create exceptional watches. The brand launched the Master Control collection in the 1990s, a line of elegant and classic watches, which embody the traditional watchmaking know-how of Jaeger-LeCoultre.

At the turn of the 21st century, Jaeger-LeCoultre continued to innovate with iconic models such as the Reverso Squadra watch, a sporty and contemporary version of the Reverso watch, which was well received by watch enthusiasts.

In the 2000s, Jaeger-LeCoultre also launched the Master Compressor collection, a range of watches designed for extreme environments and sporting activities. These watches come with advanced technical features such as water resistance, shock resistance and high readability.

The brand has also collaborated with renowned designers and celebrities to create special editions and fine jewelry watches. Jaeger-LeCoultre watches have been worn by iconic figures such as Catherine Deneuve and Diane Kruger, reinforcing the brand's reputation as the preferred choice for lovers of sophisticated timepieces. Beyond its iconic collections, Jaeger-LeCoultre is also recognized for its expertise in manufacturing complex movements. The brand is renowned for its complicated movements such as the tourbillon, chronograph, perpetual calendar and alarm clock. These movements are handcrafted and assembled with meticulous precision by skilled watchmakers.

Jaeger-LeCoultre continues to position itself as one of the most prestigious watch brands in the world, with a constant commitment to innovation, quality and design. Each Jaeger-LeCoultre watch is the result of exceptional know-how, attention to detail and a constant pursuit of watchmaking excellence.

Jaeger-LeCoultre: The watchmaker of watchmakers

The story of Jaeger-LeCoultre is that of a renowned Swiss watch brand, recognized for its technical expertise, elegant design and legacy of innovation. The different models launched by the brand, such as the Reverse, the Memovox, the Geophysic and the collections Master Control And Master Compressor, bear witness to its evolution over the decades and its commitment to watchmaking excellence. Jaeger-LeCoultre continues to occupy a central place in the world of luxury watchmaking, offering exceptional timepieces that combine tradition, innovation and style.

Jaeger-LeCoultre belongs to the Richemont group in the same way as other famous brands such as IWC, Vacheron Constantin or A. Lange & Söhne. Jaeger-LeCoultre is part of the Top Luxury watch brands. To choose the Jaeger-LeCoultre model that best suits you, The Dialicious owners' reviews are a valuable resource for evaluating different models through real owner experience. 

(Updated December 2023)

 

The Hamilton brand is an icon in the world of watchmaking which brilliantly combines American know-how and the finesse of Swiss watchmaking tradition. Founded in 1892 by Webster Clay Ball in Lancaster, Pennsylvania, the brand Hamilton quickly acquired a reputation for quality, precision and reliability, notably thanks to its pocket watches used by railway workers to avoid accidents on American railways.

History of the Hamilton brand

However, it was truly from the 1950s that the brand began to make its mark on the history of modern watchmaking. In 1957, Hamilton revolutionized the world of watchmaking by introducing the world's first electric watch, the Hamilton Electric 500. This watch, although imperfect, paved the way for a new era of electric and quartz watches, in which will engulf LIP with the LIP Electronic, Bulova with the Bulova Accutron and of course Seiko with the Seiko Quartz.

The 1960s marked another pivotal moment for Hamilton. The brand entered the world of cinema by equipping Elvis Presley with a Hamilton Ventura in the film “Loving You” in particular. Hamilton thus extended its influence to the entertainment industry, becoming the watch of choice for many movie characters.

In 1974, Hamilton was in serious financial difficulties and was bought by the Swiss holding company SSIH, the ancestor with ASUAG of the current Swatch Group. This acquisition marks the beginning of a new era for Hamilton, which now combines bold American design with Swiss watchmaking excellence.

These key dates in Hamilton's history reveal a resolutely avant-garde brand, always seeking innovation and precision. Hamilton has been able to adapt to technological and cultural developments, while preserving its unique identity.

What are the iconic models of the Hamilton brand?

Hamilton's rich heritage is reflected in the diversity of its collections, which meet the needs of watch enthusiasts from all walks of life. Among the brand's flagship models, we find:

Hamilton Ventura

The Hamilton Ventura is probably the brand's most iconic model. With its bold shield-shaped case designed by American designer Richard Arbib (also behind the Hamilton Pacer and Hamilton Meteor models in particular), its water resistance up to 50 meters, its comfortable leather strap, its movement precise quartz, its elegant silver dial and its date complication, the Ventura is a symbol of innovation and aesthetics. It was this watch that Elvis Presley wore for the first time in 1961 in the film “Blue Hawaii”, which contributed to his legendary aura.

Hamilton Khaki Navy Frogman

The Hamilton Khaki Navy Frogman is a robust and reliable dive watch. Featuring a 42mm titanium case, impressive water resistance up to 100 ATM, durable rubber strap, H-10 automatic movement with 80 hour power reserve, a black dial with luminous indexes and a date complication, this watch is designed to withstand the most extreme conditions. It takes its name from the 1951 film "The Frogmen", in which US Navy divers were equipped with Hamilton watches. An additional illustration of the close ties maintained by Hamilton with the film industry and in particular the Hollywood studios.

Hamilton Jazzmaster Viewmatic

The Hamilton Jazzmaster Viewmatic is a classic and refined watch. It features a 40mm stainless steel case, water resistance up to 5 ATM, stylish leather strap, Swiss automatic movement, silver dial with applied indexes and date complication. Its particularity lies in its transparent background which allows you to admire the movement. 

Hamilton Khaki Field

The Hamilton Khaki Field is the symbol of the brand's military past. Equipped with a 38mm stainless steel case, water resistance up to 5 ATM, sturdy canvas strap, H-10 automatic movement with 80 hour power reserve, matte black dial with luminous indexes and a date complication, this watch is a tribute to the soldiers' watches used during World War II. We cannot think of the Hamilton Khaki Field without thinking of the Hamilton Khaki Field Murph Auto which became, thanks to the film Interstellar, one of the most sought-after Hamiltons.

Hamilton Khaki Navy

The Hamilton Khaki Navy is a collection dedicated to the sea and diving. One of its flagship representatives, the Khaki Navy Scuba, features a 40 mm stainless steel case, water resistance up to 10 ATM, a steel bracelet, an automatic movement, a blue dial evoking the depths of the ocean with luminous indexes, and a date complication.

Hamilton Khaki Aviation

The Hamilton Khaki Aviation is designed for aviation enthusiasts. The model Hamilton Khaki Aviation Day-Date, for example, features a sturdy 44mm stainless steel case, water resistance up to 10 ATM, brown leather strap, H-30 automatic movement with 80 hour power reserve, a black dial with a lateral drift calculation scale, and date and day complications.

Hamilton PSR

The Hamilton PSR is a modern reinterpretation of the first digital LED watch, the Pulsar P2 from 1970, popularized for being the watch of James Bond and Roger Moore in Live and Let Die in 1974. The PSR features a 40.8 x 34.7 mm stainless steel case, water resistance up to 10 ATM, a steel bracelet, a unique hybrid quartz movement with an OLED display and LCD technology, and a dial that lights up at the press of a button.

Hamilton American Classic

Finally, the American Classic is a collection that pays homage to Hamilton's American history. The Intra-Matic Auto model, for example, offers a 40 mm stainless steel case, water resistance up to 5 ATM, a brown leather strap, an H-10 automatic movement, a silver dial in a style Vintage with stick indexes and a date complication.

These watches embody the spirit of Hamilton: a combination of functionality, design, history and innovation in a price range between € 700 and € 2,500 for a mechanical model.

How much does a Hamilton watch cost?

Hamilton offers several dozen new references whose prices vary between $375 for a Hamilton Khaki-Field Quartz and $12,000 for a Hamliton Ventura Quartz in 18k gold. Most Hamilton are sold between $500 and $1,000. Prices can also fluctuate depending on the distributor, and promotions sometimes allow you to benefit from a more competitive price. The second-hand market is also an opportunity to look at to buy a cheaper Hamilton.

Hamilton: The most American of Swiss brands

Hamilton positions itself in the watchmaking landscape as a brand that combines the best of two worlds: American pragmatism and innovation, and Swiss precision and quality. Its watches are recognized for their robustness, precision and unique design, making Hamilton a brand of choice for watch enthusiasts looking for a quality product at an accessible price.

Hamilton's story is that of a brand that has innovated and reinvented itself, while remaining true to its roots. Whether in the field of cinema, aviation or diving, Hamilton has always been able to meet the needs of its customers with reliable, functional and aesthetic watches.

Hamilton is a brand rich in history and innovation, which has carved out a place of choice in the world of watchmaking. The brand is part of the Ranking of the most popular Swiss watch brands. To find out more about Hamilton watches, do not hesitate to consult the brand's official website. And to make the right choice among the models of this brand, The Dialicious owners’ reviews are a valuable source of information. They will allow you to understand the real experience of users and form your own opinion on these exceptional watches.

(Updated December 2023)

The Swiss watch brand Tag Heuer is the result of the merger in 1985 between the company Heuer, founded in 1860, and the group TAG (Avant Garde Techniques). This union marked the beginning of a new era for the brand, characterized by a combination of technological innovations and a rich watchmaking heritage.

Background of the Merger in 1985

In the 1970s, the Swiss watch industry went through a tumultuous period, known as the "quartz crisis". The mass introduction of cheap quartz watches, mainly from Asia, threatens the survival of traditional mechanical watch manufacturers. Heuer, despite its established reputation in the field of chronographs, did not escape this crisis and encountered financial difficulties.

In 1985, the group TAG, specialized in cutting-edge technologies, particularly in aeronautics and Formula 1, acquires Heuer. This merger gives rise to Tag Heuer, combining Heuer's watchmaking heritage with TAG's technological expertise.

Renaissance and Modernization (1985-1999)

Under new leadership, TAG Heuer is undertaking a strategy to revitalize the brand by building on its heritage while incorporating modern innovations. The brand is reintroducing flagship models such as the TAG Heuer Carrera and the TAG Heuer Monaco, adapting them to contemporary tastes while retaining their iconic design. These reissues are a success with watch enthusiasts.

TAG Heuer is also introducing new product lines, including the TAG Heuer Series 2000, a collection of waterproof sports watches, and the TAG Heuer Series 6000, which combines elegance and performance. The brand strengthens its association with the world of sport, in particular Formula 1, by becoming the official timekeeper of several teams and events. These partnerships reinforce the dynamic and innovative image of TAG Heuer.

Acquisition par LVMH et Expansion (1999-2010)

In 1999, the French luxury group LVMH (Moët Hennessy Louis Vuitton) acquires TAG Heuer, thus integrating the brand into its prestigious portfolio. Under the aegis of LVMH, TAG Heuer invests in research and development to design its own movements. In 2004, the brand unveiled the Calibre 360, a mechanical chronograph capable of measuring 1/100th of a second, a world first.

TAG Heuer continues to innovate with models such as the TAG Heuer Monaco V4 in 2009, the first watch in the world equipped with a movement driven by belts, and the TAG Heuer Microtimer Flying 1000 in 2011, capable of measuring 1/1000th of a second.

The brand is expanding its global presence by opening flagship stores in key cities and strengthening its distribution network.

Diversification and Connected Watches (2010-2020)

Faced with the emergence of connected watches, TAG Heuer decides to adapt to new technological trends.

In 2015, the brand launched the TAG Heuer Connected, its first smartwatch, in collaboration with Google and Intel. This model combines the traditional design of TAG Heuer with the functionality of a modern smartwatch. TAG Heuer is expanding its historic strategy of partnerships, particularly with automotive brands such as Porsche, and offers limited editions celebrating iconic events or personalities.

Recent Commitments and Future Outlook (2020 - present)

TAG Heuer continues to strengthen its position in the luxury watch market by focusing on innovation and respect for its heritage. The brand offers reissues of historic models, such as the TAG Heuer Carrera and the TAG Heuer Monaco, incorporating modern technical improvements while retaining the original design. Many limited series will be released to the delight of collectors.

TAG Heuer is committed to green initiatives, including reducing its carbon footprint and using sustainable materials in its products and packaging. In 2024, LVMH, parent company of TAG Heuer, enters into a 10-year partnership with Formula 1, strengthening the brand's association with motorsport.

In conclusion, since its merger with TAG in 1985, TAG Heuer has navigated between tradition and innovation, consolidating its strong position in luxury watchmaking. By combining its rich heritage with technological advancements and strategic partnerships, the brand continues to appeal to watch enthusiasts around the world.

Check out th Ranking of the best Swiss watch brands or the Ranking of the best watch brands inspired by motorsports, including TAG Heuer.

(Updated November 2024)

Founded in 1888 in Grenchen, Switzerland, by Adolf and Alfred Kurth, Certina is a renowned Swiss watch brand, appreciated for its quality watches, precision and sporty style. Certina has quickly become a benchmark in the watch industry thanks to its commitment to quality and sustainability.

History of the Certina brand

The history of Certina is closely linked to the evolution of Swiss watchmaking. At the time of its creation, the brand focused on the production of high-precision watch movements and components. However, it was in the 1930s that Certina began manufacturing its own complete watches.

During the first decades, Certina gradually strengthened its reputation as a manufacturer of reliable and precise watches. In 1959, the brand introduced the iconic "DS" (Double Security) collection. Certina's DS watches were renowned for their exceptional resistance to shock, pressure, water and temperature variations, thanks to technical innovations and advanced manufacturing techniques. This collection marked a turning point in the brand's history, and Certina's DS watches became synonymous with extreme robustness and reliability.

Over the years, Certina has maintained its commitment to performance and sustainability, while developing its distinctive sporty aesthetic. The brand has expanded its presence in the world of sport by becoming an official partner of various sporting events and federations, including the International Cycling Union (UCI) and the World Rally Championship. This association with prestigious sporting competitions has strengthened Certina's image as a brand of reliable and high-performance watches.

Certina has also pioneered the use of ball bearing rotor technology in the automatic movements of its watches. This innovation significantly improved the reliability and precision of Certina watches, strengthening their appeal among mechanical watch enthusiasts.

What are the main Certina models?

Certina DS (Double Security)

The DS collection is Certina's iconic range, famous for its extreme resistance. DS watches are designed to withstand the harshest conditions, whether diving, mountains or other extreme environments. DS watches are equipped with features such as scratch-resistant sapphire crystals, screw-down crowns and special gaskets, ensuring maximum protection.

Certina DS Action 

The DS Action collection embodies the spirit of action and adventure. These watches are specially designed for lovers of water sports and outdoor activities. They offer water resistance up to 30 ATM meters, unidirectional rotating bezels for diving and great readability in all conditions.

Certina DS Podium

The DS Podium collection combines sportiness and elegance. These watches feature sophisticated dials, stainless steel cases and high-quality leather straps. The DS Podium collection is appreciated for its refined style which can be worn both on a daily basis and on special occasions.

Certina DS-1 

It is a classic and timeless model. This elegant watch features a minimalist dial, refined indexes and a leather or stainless steel bracelet. It is appreciated for its simplicity and sophistication, convincing lovers of classic watches.

Certina DS Rookie

The DS Rookie collection is specially designed for young fans of sports watches. These colorful and vibrant watches feature durable rubber straps, luminous dials and rugged features. They are perfect for accompanying young adventurers in their daily activities.

Certina has also offered other collections and special editions over the years, all representing the brand's commitment to performance, sustainability and sporty design.

How much does a Certina watch cost?

The prices of new Certina watches sold on the brand's website vary between $500 and $2,000 depending on the models and finishes. For example, count $980 for a Certina DS-1 and $1,100 for one Certina DS PH200M.

Certina: The choice of character and reliability    

Today, Certina continues to innovate in watchmaking technology and offers a wide range of high-quality watches. Whether you are an avid diver, an extreme sports enthusiast, or simply looking for a reliable and stylish watch, Certina offers a variety of choices to suit everyone's needs and preferences.

The Certina watches are trusted companions for adventurers and watch enthusiasts around the world. Their combination of performance, robustness and style makes them timepieces appreciated by watch enthusiasts. Discover the Certina collection and find the Certina that suits you using the Dialicious owners' reviews. Certina is part of the Ranking of most popular swiss watch brands.

(Updated April 2024)

The Audemars Piguet brand was created in 1875 by Jules Louis Audemars and Edward Auguste Piguet in the heart of the Vallée de Joux in the Swiss Jura. Specializing since its creation in pocket watches, then in wristwatches with complications, the brand has seen its destiny evolve with the launch of the Audemars Piguet Royal Oak in 1972. Designed by Gérald Genta, one of the most famous watch designers, the Royal Oak has become the icon of the Sport-Chic watch style, particularly sought after today.

In 1993, Audemars Piguet declined its emblematic model with the Royal Oak Chronograph and the Royal Oak Offshore, offering three-hand versions with date and chronographs, with more generous dimensions. The Code 11.59 collection, launched in 2019 and available in 25 models, including the Code 11.59 Chronograph, offers an alternative to the legendary Royal Oak.

How much does an Audemars Piguet watch cost?

Prices for new Audemars Piguet watches change every year, but most Audemars Piguet models cost between $40,000 and $60,000. A Audemars Piguet Royal Oak Chronographe costs approximately $36,900, while an Audemars Piguet Code 11.59 Perpetual Calendar costs no less than $104,700. Audemars Piguet also offers models made from precious materials and set with diamonds at higher prices.

The second-hand market is also an opportunity to look at to obtain an Audemars Piguet, the price of which will certainly be higher than new given the shortage of watches available from the brand's authorized resellers.

Audemars Piguet is an independent watch brand run by the founders' family. It produces around 50,000 watches per year and is part of the Ranking of the best luxury watch brands. To choose an Audemars Piguet that best suits you, The Dialicious owners' reviews are a valuable resource for evaluating each of the different models through real owner experience.

(Updated November 2023)

The Oris brand was created in 1904 by Paul Cattin and Georges Christian in Hölstein in Switzerland. From its beginnings, the brand has set itself the objective of producing watches of exceptional quality, combining traditional watchmaking know-how and technical innovation. Oris is renowned for its high-precision mechanical movements, which are developed and assembled in-house. The brand places great importance on the precision and reliability of its watches, ensuring that each timepiece meets the highest standards of Swiss watchmaking.

But Oris doesn’t just create watches of exceptional quality. The brand is also committed to environmental protection and social responsibility. In 2010, Oris launched the “Change for the Better” campaign, aimed at supporting environmental and social projects around the world. Oris is particularly involved in preserving the oceans, protecting endangered species and promoting access to drinking water.

Beyond its environmental commitment, Oris offers a wide range of watches that meet different tastes and lifestyles. From rugged dive watches to functional pilot's watches to classic dress watches, each Oris collection is designed with attention to detail and performance.

The aesthetic of Oris watches is distinguished by its timeless allure and discreet elegance. The cases are carefully designed, the dials are clean and legible, and the bracelets are made with high-quality materials. Oris prioritizes the use of sustainable materials, such as stainless steel and responsibly sourced leather straps.

In conclusion, Oris is a Swiss watch brand that embodies watchmaking excellence, environmental commitment and social responsibility. With its high-precision watches, its timeless design and its attention to sustainability, Oris appeals to watch enthusiasts concerned about the environment and looking for a timepiece combining performance and responsibility.

The range includes models like:

Oris Big Crown Pointer Date
Oris Aquis Date
Oris Divers Sixty Five
Oris Williams F1 Team
Oris Artelier Chronometer Date

How much does an Oris watch cost?

The prices of new Oris watches change regularly and vary depending on the model. Most cost between $ 2,000 and $ 3,000 depending on the finishes. Price differences can be significant between the brand's different collections. For example, the price of an Oris Big Crown fluctuates between $ 2,300 and $ 4,200 depending on the materials and the presence or not of the Oris manufacture caliber of the 400 family. Some ultra-limited series models fall outside of this range such as the Aquis Sun Wukong Artist Edition offered at $ 26,000. The second-hand market is also an opportunity to look at to buy a cheaper Oris.

Oris is a brand owned by a private group and produces 35,000 watches per year, all models combined. To choose an Oris that suits you best, Dialicious owners’ reviews are a valuable resource for evaluating each of the different models through real owner experience.

Check out the Ranking of the best Swiss watch brands, including Oris.

(Updated December 2023)

The brand Zodiac was created in 1882 by Ariste Calame in Le Locle, Switzerland. A descendant of watchmakers, the founder created his own watchmaking workshop, starting by making flat pocket watches before moving into sports watches. In 1930, he launched the Autographic, one of the first sports self-winding watches, featuring shatterproof glass, shock resistance and truly waterproof.

The range includes models like the Zodiac Olympos, the Zodiac Super Sea Wolf, the Zodiac Spacetronic, the Zodiac Aerospace GMT, the Zodiac Dynotron and the Zodiac Sea Dragon. Moreover, in 1970, the Zodiac Sea Wolf was the official watch of the US Navy Seals.

How much does a Zodiac watch cost?

The prices of new Zodiac watches change regularly and vary depending on the model. Most cost between € 1,000 and € 1,500. The brand's entry-level Zodiac Olympos costs € 995, while a Zodiac Super Sea Wolf Compression Diver is offered at € 1,695. Prices also fluctuate depending on the distributor, and promotions sometimes allow you to benefit from a more competitive price. The second-hand market is also an opportunity to look at buying it at a cheaper price.

Zodiac is a brand owned by the Fossil group since 2001 and produces several thousand watches per year, all models combined. To choose the Zodiac model that best suits you, the Dialicious owners’ reviews are a valuable resource for evaluating different models through real customer experience.

Check out the Ranking of the best Swiss watch brands, including Zodiac.

 (Updated October 2024)

The Tissot brand was created in 1853 by Charles-Félicien Tissot and his son Charles-Emile in Le Locle in Switzerland. Since its creation, the brand has distinguished itself by offering a pocket watch indicating two time zones. As it developed, Tissot had to structure the house to focus on the export market and more particularly in Russia. Tissot is known for its innovation. She created the first antimagnetic watch in 1930 and the first automatic wristwatch displaying 24 time zones without manipulation in 1951.

In 1971, she also created a model made entirely of plastic, including its mechanical movement, the Tissot Astrolon. The brand positions itself in the mid-range and wants to offer quality at an affordable price. In the Tissot range we find flagship models such as the Tissot PRX Powermatic 80, the Tissot Le Locle, the Tissot Telemeter 1938, the Tissot V8 Swissmatic or even the Tissot Seastar. Tissot is also known for being the official watch supplier for many professional sports such as the NBA, MotoGP and Cycling.

How much does a Tissot watch cost?

The prices of Tissot watches sold on the brand's website vary between $300 and $3,000 depending on the models and finishes. Expect to pay $395 for one Tissot PRX and $800 for one Tissot Seamaster 1000 Powermatic 80.

The Tissot brand is owned by the Swatch Group, like the brands Omega, Longines or Breguet, and produces around 2,400,000 watches per year, all models combined. To choose a Tissot that suits you best, Dialicious owners' reviews are a valuable resource for evaluating each of the different models through real customer experience.

Check out the Ranking of the best Swiss watch brands, including Tissot.

(Updated April 2024)

Baume & Mercier is a Swiss luxury watch brand founded in 1830 by brothers Louis-Victor and Célestin Baume in Les Bois, in the Swiss Jura. Since its creation, the brand has been committed to producing watches of excellence, combining traditional know-how, innovation and timeless design. The Baume brothers began their watchmaking adventure by creating pocket watches with high-quality complications and movements. Their success was immediate, and in a few years, they acquired a solid reputation for the precision and reliability of their watches. In 1851, Baume & Mercier won its first gold medal at the World's Fair in London, marking the start of a string of prestigious awards for the brand.

What are the emblematic models of the Baume & Mercier brand?

Over the decades, Baume & Mercier has continued to expand its range of watches and explore new technical innovations. The brand has created several iconic collections, each with its own distinctive character.

Baume & Mercier Classima

This collection embodies classic elegance with its watches with a refined and timeless design. Classima watches are distinguished by their minimalist dials, slim cases and refined leather straps. They are often associated with complications such as moon phases or calendar complications.

Baume & Mercier Clifton

Inspired by watches from the 1950s, the Clifton collection embodies retro elegance. Clifton watches are characterized by their rounded cases, sophisticated dials and high-quality leather straps. This collection offers models with complications, such as chronographs, minute repeaters and tourbillons.

Baume & Mercier Hampton

This collection is recognizable by its rectangular or barrel cases, which offer a unique aesthetic. Hampton watches combine classic elegance and contemporary design. They stand out with their dials with clean lines and their steel or leather bracelets.

Baume & Mercier Promise

Designed especially for women, the Promesse collection is distinguished by its feminine and delicate design. The watches in this collection feature dials adorned with diamonds, finely crafted steel or leather bracelets, and harmonious shapes. They symbolize commitment and the promise of a precious moment.

Baume & Mercier Capeland

This collection pays homage to the sporting heritage of Baume & Mercier with watches inspired by vintage chronographs. Capeland watches are characterized by their generous cases, elegant dials with chronograph counters, and leather or steel bracelets. This collection embodies retro style and the spirit of adventure.

Baume & Mercier Riviera

Introduced in 1973, the Riviera collection embodies the sport-chic style of Baume & Mercier. Riviera watches are distinguished by their polished and satin-finished stainless steel cases, their dials marked with Roman numerals and their characteristic bracelet integrated into the watch case. This collection is aimed at watch lovers looking for a perfect balance between elegance and sporty functionality. It was relaunched in 2021 with multiple variations to revive this typical 70s model from the 70s, reminiscent of the Audemars Piguet Royal Oak and Patek Philippe Nautilus, icon of Sports-Chics watches.

In addition to these collections, Baume & Mercier also introduced the line Baume & Mercier Baumatic, which embodies a new era of technical innovation. Baumatic watches are equipped with revolutionary movements that provide increased precision and reliability. These movements, developed in collaboration with the Richemont group and the ValFleurier company, have an extended operating autonomy and are resistant to magnetic fields. Baumatic watches combine performance and aesthetics, with elegant designs and modern functionality.

How much does a Baume & Mercier watch cost?

The prices of Baume & Mercier watches sold on the brand's website vary between $1,000 and $4,000 depending on the models and finishes. Count on $2,100 for a Baume & Mercier Classima automatic in 42mm and $4,650 for a Baume & Mercier Riviera in 42mm as well.

Baume & Mercier: Among the oldest Swiss watch brands

Baume & Mercier continues to innovate by offering new collections that reflect evolving tastes and styles. The brand is aimed at a sophisticated clientele looking for high-quality watches combining watchmaking tradition and contemporary design.

In conclusion, the story of Baume & Mercier is that of an iconic Swiss brand that has built a reputation for excellence and quality since its creation more than 180 years ago. The brand has evolved with the times while retaining its watchmaking heritage, offering a range of collections that celebrate timeless elegance and exceptional watchmaking craftsmanship.

Check out the Ranking of the most popular Swiss watch brands, including Baume & Mercier.

(Updated May 2024)