Why customers love Boucheron?

I wanted to highlight a house that is not often talked about when we talk about watchmaking, which is Boucheron and more precisely the refined models. This watch is a jewel because of its design that shines with a thousand lights but also and it is their strength by the sapphires at noon and the crown which recalls their know-how as a jeweler. Its refined design, the finesse of its hands and the multiple details on the dial make it a classic but very dressy watch. Its crocodile strap with folding clasp is very pleasant and well finished and the decoration of the movement is very well executed. The last little plus the phrase engraved on the case adds the poetic side of the timepiece (I only ring the happy hours).

And this is what happens when the first jeweler of the Place Vendôme meets the first chronograph movement in the world... Proof that elegance and sportiness can give birth to a very beautiful and racy timepiece. The gold case is characteristic of the Solis models, without horns and with a unique system of attaching the bracelet which brings a certain strength to the whole. The dial and its thin smooth bezel are as if "placed" on a cushion from which emerge the crown decorated with an aquamarine as well as the chronograph pushers (crown screwed to guarantee the 10 ATM, even if...). The contrast of the "panda" sub-dials gives the touch of sportiness that one expects given the movement that was chosen. At noon we find the brand's B sign integrating the Vendôme column and at 4:30 the date window which is contrasted like the sub-dials in white writing on a black background. Finally a discreet railway to allow the precision of the chronograph hand. Obviously, a transparent case back was needed to reveal the superb and legendary El Primero movement, the inscription of which is repeated on the winding balance. For me, this is a precious and exceptional model that will never leave my collection.

This Mec is my first "real" dress watch on a beautiful gold case whose shape is not common. Indeed we could summarize it by saying that it is barrel-shaped, but in my opinion it is a small shortcut when we observe it much more closely with its horns in continuity and a very pronounced curve. The black embossed dial is adorned with gold indexes applied with a very beautiful calligraphy, the date at 4:30 is well integrated. The crown is also well worked and signed with the B of the brand. The case back is transparent revealing the movement and the balance wheel also signed and decorated with the Vendôme column. The crocodile strap is "almost integrated" at the level of the horns and its folding clasp is signed on both sides. Without being only the watch for special occasions its style is not for every day and I always enjoy wearing it because of its comfort and its atypical design.

It's heavy, both literally and figuratively. A massive watch with a strong design due to the horizontal grooves running all along the case, the bracelet and extending into the dial. The bracelet, which keeps the same size from the case to the butterfly buckle, reinforces this feeling of robustness. The elegant side is provided by the dial which is very stripped down, the perfect discreet integration of the date at 6 o'clock as well as the hands. The solid case back has 6 screws and the only small regret is the crown which is not signed even if it takes up the grooves. Its XL size and a totally polished finish mean that it does not go unnoticed and the rectangular style without horns reinforces the whole. Once tamed, it can ultimately be worn on many more occasions than one might think at first glance. If Cartier made a chic Tank, Boucheron created a shock Tank!