Why customers love Luch?

Luch is not known for its military watches but rather for its stylish watches. In the Soviet Union, they were known for small calibers and women's models, after the Soviet era the collaboration with the Swiss group Franck Muller gave a new dimension to this tradition of stylish elegance. I really liked this interpretation of the military field watch, firstly because it does not have a second hand. A watch without a second hand is something fixed, without animation, without distraction. I always had the idea that the military should have watches set to the same second. But that is more for commandos. For the ordinary soldier the second is an unnecessary distraction. The important thing is to have a reliable movement, a solid bracelet because it is always the first to break, an elegant dial because you are very likely to live your last hour with it and it is always sad to leave this world and especially cheap because the important thing is to save your money to pay for warm clothes, food and the bribes that save your life. The hands are very readable even in low light thanks to the luminescent coating. The adjectives that the brand puts forward in its marketing are laconic, brutal, practical, elegant and reliable, suitable for the modern man. You should know that in Russian "brutal" is a very positive adjective for a man and by extension for a military-style men's watch. A "brutal" man is a man who gives the feeling of being vigorous, self-confident and who gives off an impression of security. Of course other Soviet brands have more experience in the military style, but this one, the "defender" is a very successful interpretation. It is an English word that means defender for a Belarusian piece, a country whose army that disobeyed, that in 2023 refused illegal orders to attack to focus on its mission of defending the country, not to attack and massacre the civilian populations of neighboring countries. The military has a duty to refuse illegal orders of course. But in practice this is difficult and rare enough to be noted. Watches with two hands always lead to a question, does it work well? because you don't see a second hand or small second hand wriggling, you have to take your time, wind it up and wait while listening to its movement beat. The dial also indicates the four cardinal points in English and Belarus / 15 jewels in Belarusian. Adjectives: laconic, practical, elegant, stylish, reliable, brutal

I bought this new watch on sale for 70 euros when I was looking for a simple watch that would go with everything. The fun side of the single hand appealed to me. Time seems to pass more slowly when you look at the time, you should wear it on days when you are not in a hurry. Since the hand is very thin and long, it is easy to read the time quite precisely. For the price, the finishes are correct although the shine of the case looks a little cheap. I like the small window that reveals its mechanical movement behind the case back. In short, a basic but fun watch that can be worn on any occasion and that you are not afraid to wear!

Looking for a single-hand model to enrich my collection, I was not oriented towards this brand only for its price and finally what was my surprise when it arrived 15 days later... I had chosen it in burgundy to bring a little originality with a polished steel case (it exists in several combinations of dial/strap color and case finish) and I quickly ordered a second one in dark green with a textured gray dial and satin case. Small in size at 37mn and quite thin 10.2 thanks to manual winding, it is really another way of understanding the passage of time, far from "performance" in the service of precision, it is always "around" a certain time. A beautiful dress watch that can easily be declined according to your mood or your wardrobe because at this price you should not deprive yourself of having several!