What a watch with this TV box!! My first desire was to acquire a summer watch, so I chose the superb blue dial with gray highlights and hollowed indexes on an orange rubber strap: a perfect combo in my opinion. Between the satin and the mirror-polished, this box is dazzling. To top it all off (no pun intended) a large date complication with automatic movement caliber 80 for a very affordable price positioning. I love it!!

A 70s watch with a real identity design

The Mido brand was created in 1918 by Georges Schaeren in Solothurn, Switzerland. Its name is derived from the Spanish expression "Yo mido", which means "I measure" (implied: the passing of time). This expression reflects the brand's commitment Mido to provide robust, precise and reliable watches with excellent value for money. The brand is known for placing architecture at the heart of its design and for imbuing these creations with lines inspired by great monuments of the world.
It then opened up to the thriving automobile market by manufacturing grille-shaped watches for various major brands such as Bugatti, Buick, Excelsior, Peugeot and Chevrolet. The range includes watches like the<a href="https://www.dialicious.com/en/mido/commander"> Mido Commander</a>, the<a href="https://www.dialicious.com/en/mido/baroncelli_heritage"> Mido Baroncelli Heritage</a>, the<a href="https://www.dialicious.com/en/mido/ocean_star"> Mido Ocean Star</a>, the <a href="https://www.dialicious.com/en/mido/multifort_tv_big_date">Mido Multifort TV Big Date</a> and Mido Belluna.
<h2 dir="ltr">How much does a Mido watch cost?</h2>
The prices of new Mido watches sold on the brand's website are in-between &euro; 740 and &euro; 2,990 depending on the models and finishes. As an example, count &euro; 1,170 for one<a href="https://www.dialicious.com/en/mido/multifort_tv_big_date"> Mido Multifort TV Big Date</a> and &euro; 1,430 for one<a href="https://www.dialicious.com/en/mido/ocean_star_decompression_timer_1961"> Mido Ocean Star Decompression Worldtimer 1961</a>.
Present on a worldwide basis, the brand Mido is today based in Le Locle in the Swiss Jura. It is owned by the Swatch Group and produces around 115,000 watches per year, all models combined, and is part of the&nbsp;<a href="https://www.dialicious.com/en/top/the_best_swiss_watch_brands">Ranking of the most popular Swiss watch brands</a>. To choose a Mido that best suits you, Dialicious owners' reviews are a valuable resource for evaluating each of the different models through real owners experience.
(Updated October 2024)

What can I say about this watch? Sapphire crystal with double-sided anti-reflective treatment, Nivachron balance spring resistant to magnetism, 80-hour power reserve (21600 3Hz alternation, we would have preferred 28800 4Hz, well we can't have everything lol) a great horizontally brushed dial with a large date with two reversed discs, rare on watches at this price I think!! I have them with a green dial that darkens to go towards black with the most beautiful effect.
For this price of 1200 euros I think the price is correct.


mido big date a success

I have been buying watches on impulse for a while now when I go to a jeweler (I quickly abandoned online stores except for micro brands). But the TV Big Date had caught my eye since its release with this particular format and the orange strap that we saw everywhere. And so after a difficult two weeks at work I took advantage of a morning to go to the jeweler to see it in real life. As always the dimensions in reality are much prettier than in the photos. But in the store there was only the gray and the green, both on a steel bracelet. Unfortunately, when I put the two watches on my wrist, I realized that my color blindness (I am deuteranope) limited my choice on the gray one, not seeing the green. What misled my eyes was this beautiful horizontal brushing that allows the gradient to spread differently depending on the light. What also guided me to choose this model was the big date complication which is also perfectly integrated at noon. The polished and brushed H-link bracelet is really beautiful and easy to wear. In addition, what quickly made me give in was that the jeweler had received three Mido watch winders (which are offered for any online order over €1000) and that if I bought it that same morning, I would leave with the winder. That was all I needed to buy it! Since then, it is one of the watches that people notice the most. It is surely one of the watches I will never part with!

Apparently he's the Aquanaut for the less fortunate!

First purchase at Mido I am totally delighted. This shape from the past presents all the characteristics of a modern watch. The marriage is fabulous. Not being particularly vintage this watch totally meets my criteria, a superb aesthetic and characteristics that are no less so. This orange rubber strap associated with this gray dial modernizes and brings a beautiful sporty touch to the model. Concerning the movement it is a little too early to give my opinion.

A modern slap from the past

I totally fell for this pretty watch when it came out, a very 70s style with a design representing our old televisions, for the older ones of course. A pretty brushed case, mirror polished on a slightly striated dial background, with a gray-green gradient. What I also really like is its big date at 12 o'clock. It reminds me of the departure or arrival boards of means of transport of a certain era. I find that the orange rubber strap version is the best version, perfect for coloring my chicken wrist this summer. Moreover, for this summer, the watch is waterproof to 100M with a screwed crown, enough to be at ease for swimming

the 70s on the wrist

I have had this watch for a few days. I fell for the model with the smoky gray dial and its orange rubber strap. On the wrist, this watch is very comfortable, the strap is a little thick but it lends itself well to it. The indexes, hands and dial make the time easily readable. 
Looking at the dial closely, we can see that it is slightly striated. On this dial color, with the striates, it is even more reminiscent of old cathode ray tube TVs. 

This is my first watch with a large date complication. I like to watch the date change with the discs that we see turning, however I read that there had been returns to the after-sales service for a manufacturing problem. Mine does not seem to be affected because the date changes quickly unlike the watches affected by the problem. It also seems that you will have to be vigilant and careful with the date setting, avoiding the famous "death zone" (set the date with the hands down). 

The movement is visible because the case back is fitted with a sapphire crystal. Only the oscillating weight is decorated, rather pretty, but the rest of the movement remains rather sober. On the other hand, it offers a nice power reserve of 80 hours and on mine, it is rather precise with a very low drift. For me it is a very good point.

In general, I find that this watch exudes quality. The finishes are beautiful with a design that I find well thought out.


A beautiful discovery

I wanted a chic steel sports watch with a nice complication. And here I come across a video of Teddy Baldassare who presented this watch and I fell in love with it. The finishes are simply superb and the watch is well worth the 1200e asked. The striped blue dial catches the light in a unique way. The result is that it is almost black in the shade and ocean blue as soon as the light hits it. The steel bracelet is very comfortable, remains to be seen over time. And a big date is just classy!!

Better than on TV!

This MIDO is part of a revival of "sport chic" watches with integrated steel bracelets that revive a style known mainly by a few very high-end references: Nautilus, Aquanuat, Royal Oak, engineer, ... Mido claims however to have included in its catalog such models with cushion shapes in the 70s, according to the design fashionable at the time. To return to this multifort (the name of the "toolwatch" range at Mido), if it irremediably brings to mind a Nautilus, it has its own personality, starting with the large date which takes the place normally dedicated to the 12 o'clock index. An original positioning but which does not pose any difficulty (apart from the 12th of the month, no ambiguity to be expected), especially compared to the practical side of this complication, and to the fact that it is still more noble than a simple date disc. The dial has an original pattern with a very aesthetic gradient from the center to the edges. The case offers a very balanced alternation of brushed and polished, with of course the essential brushed bezel, brushed very finely. The only small criticism that can be made concerns the height of the bezel, which counts for a lot for the thickness of the watch which otherwise easily matches the shape of the case. The movement is the well-known powermatic of the swatch group with its 3hz and its 80 hours of very practical power reserve. The precision is quite satisfactory. The bracelet, in steel, and the folding clasp are very qualitative, especially for the requested budget. And this is the most astonishing point of the watch: its quality/pleasure/price ratio quite astonishing in view of its overall quality and the complication proposed. There is no doubt that it will introduce Mido to new enthusiasts, which was my case, this Swiss brand of the Swatch Group being clearly better known today in Asia than in Europe.

A “sport chic” to discover!

La marque SYE [Start Your Engine] a &eacute;t&eacute; cr&eacute;&eacute;e en 2020 par Arnaud Pezeron &agrave; c&ocirc;t&eacute; de Paris en France. La marque inaugure le Sport Tailoring au poignet. Elle propose des montres sport-chic de caract&egrave;re, fiables, ludiques et abordables inspir&eacute;es de l'univers de la m&eacute;canique auto-moto. La gamme comprend deux mod&egrave;les distincts, la <a href="https://www.dialicious.com/sye/mot1on_automatic_24">SYE MOT1ON Automatic 24 </a>et la <a href="https://www.dialicious.com/sye/mot1on_chronograph">SYE MOT1ON Chronograph</a>.
Cette marque embarque une innovation sur le changement du bracelet disponible en acier ou en cuir. La montre n'offre aucun espace entre le bracelet et la boite d&ucirc; &agrave; l&rsquo;absence de cornes, ce qui am&eacute;liore son confort et sa portabilit&eacute;.
<h2 class="p1">Combien co&ucirc;te une montre&nbsp;SYE&nbsp;?</h2>
La gamme SYE comporte deux mod&egrave;les disponibles sur le site de la marque : La SYE MOT1ON Automatic 24 est propos&eacute;e &agrave; partir de 750&euro;. La SYE MOT1ON Chronograph est propos&eacute;e &agrave; partir de 599 &euro;.
SYE est ind&eacute;pendante et produit plusieurs centaines montres par an tous mod&egrave;les confondus. Pour choisir une SYE qui vous correspond le mieux, les avis clients Dialicious sont une pr&eacute;cieuse ressource pour &eacute;valuer chacun des diff&eacute;rents mod&egrave;les &agrave; travers l'exp&eacute;rience r&eacute;elle des clients.
Consultez le <a href="https://www.dialicious.com/top/les_meilleures_marques_de_montres_francaises">Classement des meilleures marques de montres fran&ccedil;aises</a> dont SYE fait partie.
(Mise &agrave; jour Novembre 2023)

The brand SYE [Start Your Engine] was created in 2020 by Arnaud Pezeron near Paris in France. The brand is introducing Sport Tailoring on the wrist. It offers sporty-chic watches with character, reliability, fun and affordability inspired by the world of car and motorcycle mechanics. The range includes two distinct models, the<a href="https://www.dialicious.com/en/sye/mot1on_automatic_24"> SYE MOT1ON Automatic 24</a> and the<a href="https://www.dialicious.com/en/sye/mot1on_chronograph"> SYE MOT1ON Chronograph</a>.
This brand has an innovation in changing the bracelet available in steel or leather. The watch offers no space between the bracelet and the case due to the absence of lugs, which improves its comfort and portability.
<h2 dir="ltr">How much does a SYE watch cost?</h2>
The SYE range includes two models available on the brand's website: The SYE MOT1ON Automatic 24 is offered from &euro; 750. The SYE MOT1ON Chronograph is offered from &euro; 599.
SYE is independent and produces several hundred watches per year, all models combined. To choose an SYE that best suits you, the Dialicious owners' reviews are a valuable resource for evaluating each of the different models through real customer experience.
Check out the&nbsp;<a href="https://www.dialicious.com/en/top/the_best_french_watch_brands">Ranking of the best French watch brands</a>, including SYE.
(Updated November 2023)

Mido Multifort TV Big Date Owner Review : Completed, energized and retro

A 70s watch with a real identity design

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