Mido - History, Models and Owners' Reviews

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The Mido brand was created in 1918 by Georges Schaeren in Solothurn, Switzerland. Its name is derived from the Spanish expression "Yo mido", which means "I measure" (implied: the passing of time). This expression reflects the brand's commitment Mido to provide robust, precise and reliable watches with excellent value for money. The brand is known for placing architecture at the heart of its design and for imbuing these creations with lines inspired by great monuments of the world.

It then opened up to the thriving automobile market by manufacturing grille-shaped watches for various major brands such as Bugatti, Buick, Excelsior, Peugeot and Chevrolet. The range includes watches like the Mido Commander, the Mido Baroncelli Heritage, the Mido Ocean Star, the Mido Multifort TV Big Date and Mido Belluna.

How much does a Mido watch cost?

The prices of new Mido watches sold on the brand's website are in-between € 740 and € 2,990 depending on the models and finishes. As an example, count € 1,170 for one Mido Multifort TV Big Date and € 1,430 for one Mido Ocean Star Decompression Worldtimer 1961.

Present on a worldwide basis, the brand Mido is today based in Le Locle in the Swiss Jura. It is owned by the Swatch Group and produces around 115,000 watches per year, all models combined, and is part of the Ranking of the most popular Swiss watch brands. To choose a Mido that best suits you, Dialicious owners' reviews are a valuable resource for evaluating each of the different models through real owners experience.

(Updated October 2024)

Owner reviews summary on Mido

4.4

24 Reviews

4.3

Emotion

4.7

Design

4.5

Accuracy

4.5

Comfort

4.0

Robustness

4.6

Value for money

Secondary

Significance in a collection

Main

Rarely

Frequency to be worn

Often

Pleasure

Main motivation for buying

Investment

See Less Adjectives

Mido profile is based on 24 owner reviews

Latest reviews on Mido

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1,562

A “sport chic” to discover!

4.1

This MIDO is part of a revival of "sport chic" watches with integrated steel bracelets that revive a style known mainly by a few very high-end references: Nautilus, Aquanuat, Royal Oak, engineer, ... Mido claims however to have included in its catalog such models with cushion shapes in the 70s, according to the design fashionable at the time. To return to this multifort (the name of the "toolwatch" range at Mido), if it irremediably brings to mind a Nautilus, it has its own personality, starting with the large date which takes the place normally dedicated to the 12 o'clock index. An original positioning but which does not pose any difficulty (apart from the 12th of the month, no ambiguity to be expected), especially compared to the practical side of this complication, and to the fact that it is still more noble than a simple date disc. The dial has an original pattern with a very aesthetic gradient from the center to the edges. The case offers a very balanced alternation of brushed and polished, with of course the essential brushed bezel, brushed very finely. The only small criticism that can be made concerns the height of the bezel, which counts for a lot for the thickness of the watch which otherwise easily matches the shape of the case. The movement is the well-known powermatic of the swatch group with its 3hz and its 80 hours of very practical power reserve. The precision is quite satisfactory. The bracelet, in steel, and the folding clasp are very qualitative, especially for the requested budget. And this is the most astonishing point of the watch: its quality/pleasure/price ratio quite astonishing in view of its overall quality and the complication proposed. There is no doubt that it will introduce Mido to new enthusiasts, which was my case, this Swiss brand of the Swatch Group being clearly better known today in Asia than in Europe.

8 months ago

Frequently Asked Questions about Mido

Owners' reviews for Mido are an excellent source of information to identify the Mido watch that suits you. The top 3 Mido models praised by 24 authentic brand owners are as follows: No.1 Mido Commander, No.2 Mido Ocean Star 200, No.3 Mido Ocean Star GMT. Check the list of the best Mido models ranked based on brand owners' reviews.
There are as many ways to love your Mido as there are models Mido. Each person appreciates their Mido Commander or Mido Ocean Star 200 according to their own criteria and how they appreciate a beautiful watch. Some will love their Mido Ocean Star GMT because they find it Completed or Original, while others may find it Retro. Discover how owners love their Mido with the help of 24 authentic brand customer reviews.
The top 3 Mido models that customers have specifically purchased for investment are as follows: No.1 Mido Baroncelli Heritage, No.2 Mido Ocean Star 200, No.3 Mido Multifort TV Big Date. However, investing in a Mido watch, like in other areas, is not an exact science, and it is important to be cautious before choosing one for investment. Feel free to consult multiple sources of information, including auction results, to track the value of Mido models.
Buying a Mido or another watch brand is a complex exercise that depends on many criteria. 24 authentic customers owning a Mido bought it, particularly because they were looking for a Completed, Original or Retro watch. Check Mido customer reviews to refine your preferences and find the Mido that suits you.
All tastes and colors are in nature, and everyone will appreciate a Mido watch according to their own aesthetic criteria. Mido offers many models particularly appreciated by owners for their design. The 3 most beautiful Mido watches according to 24 authentic brand customers are as follows: No.1 Mido Commander, No.2 Mido Ocean Star 200, No.3 Mido Ocean Star GMT. Check the ranking of the most beautiful Mido based on brand customer reviews.
For 24 authentic Mido owners who shared their reviews, the top 3 Mido models are: No.1 Mido Commander with an average rating of 5.0/5, No.2 Mido Ocean Star 200 with an average rating of 4.8/5, No.3 Mido Ocean Star GMT with an average rating of 4.8/5. As other models are also appreciated by owners, check the ranking of the best Mido to know the complete list of the best models of the brand.
Design, comfort, precision, or robustness... many criteria come into play before buying a Mido. If precision is your number one criterion, the Mido Ocean Star GMT is the first choice of the brand's owners. If it's design, the Mido Ocean Star 200 may be more suitable for you. In any case, check the reviews of authentic Mido owners to help you make your choice.
Mido, offering watches for more than 106 years, provides numerous opportunities to explore vintage models. The main ways to buy a Vintage Mido are as follows: specialized online selling sites such as Chrono24 or Watchfinder; stores specializing in Vintage watches, Mido and/or other brands; and finally, auctions. In any case, pay attention to the reputation of the seller and/or intermediary. If possible, examine the Mido in person or request the most detailed photos possible. You can also prefer a Mido with a certificate of authenticity issued by Watchcertificate, for example.

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