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The Mido brand was created in 1918 by Georges Schaeren in Solothurn, Switzerland. Its name is derived from the Spanish expression "Yo mido", which means "I measure" (implied: the passing of time). This expression reflects the brand's commitment Mido to provide robust, precise and reliable watches with excellent value for money. The brand is known for placing architecture at the heart of its design and for imbuing these creations with lines inspired by great monuments of the world.
It then opened up to the thriving automobile market by manufacturing grille-shaped watches for various major brands such as Bugatti, Buick, Excelsior, Peugeot and Chevrolet. The range includes watches like the Mido Commander, the Mido Baroncelli Heritage, the Mido Ocean Star, the Mido Multifort TV Big Date and Mido Belluna.
The prices of new Mido watches sold on the brand's website are in-between € 740 and € 2,990 depending on the models and finishes. As an example, count € 1,170 for one Mido Multifort TV Big Date and € 1,430 for one Mido Ocean Star Decompression Worldtimer 1961.
Present on a worldwide basis, the brand Mido is today based in Le Locle in the Swiss Jura. It is owned by the Swatch Group and produces around 115,000 watches per year, all models combined, and is part of the Ranking of the most popular Swiss watch brands. To choose a Mido that best suits you, Dialicious owners' reviews are a valuable resource for evaluating each of the different models through real owners experience.
(Updated October 2024)
4.4
24 Reviews
4.3
Emotion
4.7
Design
4.5
Accuracy
4.5
Comfort
4.0
Robustness
4.6
Value for money
Secondary
Significance in a collection
Main
Rarely
Frequency to be worn
Often
Pleasure
Main motivation for buying
Investment
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Mido profile is based on 24 owner reviews
Mido
Ocean Star 200
4.8
1 Review
Mido
Ocean Star GMT
4.8
1 Review
Mido
Commander Chronometer
4.7
1 Review
Mido
Multifort TV Big Date
4.5
8 Reviews
Mido
Baroncelli Heritage
3.3
1 Review
Mido
Ocean Star Tribute
4.2
2 Reviews
Mido
Ocean Star Decompression Timer 1961
4.5
2 Reviews
Mido
Multifort Power Reserve
4.5
1 Review
Mido
Multifort Patrimony Chronograph
4.3
1 Review
Mido
Ocean Star 600 Chronometer
4.2
1 Review
Mido
Commander
5.0
1 Review
Mido
Ocean Star
4.1
1 Review
Mido
Multifort
4.4
1 Review
Mido
Great Wall
4.3
1 Review
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Citizen
4.3
76 Reviews
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4.3
29 Reviews
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4.3
33 Reviews
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Tissot
4.1
90 Reviews
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TAG Heuer
4.3
39 Reviews
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Longines
4.3
72 Reviews
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Zenith
4.3
52 Reviews
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BND
4.5
28 Reviews
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Yema
4.2
92 Reviews
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Bulova
4.2
21 Reviews
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Hamilton
4.3
45 Reviews
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Cartier
4.3
35 Reviews
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Oris
4.3
49 Reviews
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Swatch
3.6
42 Reviews
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Grand Seiko
4.5
48 Reviews
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Bell & Ross
4.2
30 Reviews
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Omega
4.4
221 Reviews
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ZRC
4.4
25 Reviews
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Breitling
4.4
51 Reviews
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Baltic
4.2
45 Reviews
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Casio
4.4
62 Reviews
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Lip
4.0
65 Reviews
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Serica
4.5
42 Reviews
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IWC
4.3
21 Reviews
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Seiko
4.2
233 Reviews
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Orient
4.1
36 Reviews
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Rolex
4.5
216 Reviews
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Tudor
4.5
142 Reviews
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Nomos Glashütte
4.4
22 Reviews
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