German robustness (which no longer needs to be demonstrated) finds its full meaning in this Jörg Schauer edition 7 automatic chronograph. The rugged design combined with the Valjoux 7750 movement revisited by the German master watchmaker makes it a watch that could be described as indestructible. The 12 screws on the bezel accentuate the sporty and casual side of this unusual timepiece. 
I purchased this watch a few days before my daughter was born, a few years ago. As a result, it has a special value in my eyes. I love wearing this watch especially when I travel because it is durable. The small points to improve, if I had to mention any, are the water resistance and the day displayed only in German. 
In October 2022, I sent an email to Mr. Schauer to ask him if my watch was authentic. What immediately pleased me was that first of all, the gentleman is of exemplary courtesy. Then he confirmed the authenticity of the watch. At the same time, I also knew that he produced his models in limited quantities.

Chronograph Kulisse edition 7

In 2014 when I started to really get interested in watchmaking, I had 3 or 4 mechanical watches at the time, I came across a photo of a Rolex GMT Master pepsi on Facebook. It made me drool (literally) and the image was engraved in my head. Everything impressed me about this watch: its atypical side, the color of the blue and red bezel, the very patinated indexes, the fourth hand in red. 
I started to do research on this particular model. I understood that in addition to being beautiful, it had an interesting history. But I also understood that it was very expensive and increasingly rare. For me who lives in one of the poorest countries on the planet if not the poorest, this watch symbolized the inescapable, the Grail. God knows that even seeing it in real life and touching it was improbable. Since then, I have acquired a few watches, some from "small" brands, others from a slightly better-known brand. But this image of Pepsi had always remained in a corner of my mind. 
In March of last year, I was very surprised when a friend called me to tell me that he had a Rolex to offer me. Even greater was the surprise when I learned that it was a GMT Master Pepsi. You can imagine the feelings that jostle inside me when I am on the verge of touching my Grail. 
When I saw it for the first time, its beauty lived up to the image I had of it, certainly it was not in a competition condition but it was perfect in my eyes, the bezel, the hands, the indexes, everything was perfect. The happiness was total when I put it on my wrist for the first time. For more than a year, I took great pleasure in wearing it. 



Touching the Grail

My citizen alarm from the 60s looks like a memovox and sounds like an angelus. It is versatile. You just have to change its strap to have a new watch every time. On a nato, it has a vintage military look and mounted on a leather strap, it becomes a dressy and elegant watch.

My poor man's memovox

I present to you my Mido Multi⭐star from the 70s. The television case adds an avant-garde touch to the design and the sunray dial accentuates the very modern side of this watch which is about 50 years old. Like any self-respecting enthusiast, I spend hours looking at it without noticing the time on it 😄

Vintage with an avant-garde design

The Mido brand was created in 1918 by Georges Schaeren in Solothurn, Switzerland. Its name is derived from the Spanish expression "Yo mido", which means "I measure" (implied: the passing of time). This expression reflects the brand's commitment Mido to provide robust, precise and reliable watches with excellent value for money. The brand is known for placing architecture at the heart of its design and for imbuing these creations with lines inspired by great monuments of the world.
It then opened up to the thriving automobile market by manufacturing grille-shaped watches for various major brands such as Bugatti, Buick, Excelsior, Peugeot and Chevrolet. The range includes watches like the<a href="https://www.dialicious.com/en/mido/commander"> Mido Commander</a>, the<a href="https://www.dialicious.com/en/mido/baroncelli_heritage"> Mido Baroncelli Heritage</a>, the<a href="https://www.dialicious.com/en/mido/ocean_star"> Mido Ocean Star</a>, the <a href="https://www.dialicious.com/en/mido/multifort_tv_big_date">Mido Multifort TV Big Date</a> and Mido Belluna.
<h2 dir="ltr">How much does a Mido watch cost?</h2>
The prices of new Mido watches sold on the brand's website are in-between &euro; 740 and &euro; 2,990 depending on the models and finishes. As an example, count &euro; 1,170 for one<a href="https://www.dialicious.com/en/mido/multifort_tv_big_date"> Mido Multifort TV Big Date</a> and &euro; 1,430 for one<a href="https://www.dialicious.com/en/mido/ocean_star_decompression_timer_1961"> Mido Ocean Star Decompression Worldtimer 1961</a>.
Present on a worldwide basis, the brand Mido is today based in Le Locle in the Swiss Jura. It is owned by the Swatch Group and produces around 115,000 watches per year, all models combined, and is part of the&nbsp;<a href="https://www.dialicious.com/en/top/the_best_swiss_watch_brands">Ranking of the most popular Swiss watch brands</a>. To choose a Mido that best suits you, Dialicious owners' reviews are a valuable resource for evaluating each of the different models through real owners experience.
(Updated October 2024)

La marque SYE [Start Your Engine] a &eacute;t&eacute; cr&eacute;&eacute;e en 2020 par Arnaud Pezeron &agrave; c&ocirc;t&eacute; de Paris en France. La marque inaugure le Sport Tailoring au poignet. Elle propose des montres sport-chic de caract&egrave;re, fiables, ludiques et abordables inspir&eacute;es de l'univers de la m&eacute;canique auto-moto. La gamme comprend deux mod&egrave;les distincts, la <a href="https://www.dialicious.com/sye/mot1on_automatic_24">SYE MOT1ON Automatic 24 </a>et la <a href="https://www.dialicious.com/sye/mot1on_chronograph">SYE MOT1ON Chronograph</a>.
Cette marque embarque une innovation sur le changement du bracelet disponible en acier ou en cuir. La montre n'offre aucun espace entre le bracelet et la boite d&ucirc; &agrave; l&rsquo;absence de cornes, ce qui am&eacute;liore son confort et sa portabilit&eacute;.
<h2 class="p1">Combien co&ucirc;te une montre&nbsp;SYE&nbsp;?</h2>
La gamme SYE comporte deux mod&egrave;les disponibles sur le site de la marque : La SYE MOT1ON Automatic 24 est propos&eacute;e &agrave; partir de 750&euro;. La SYE MOT1ON Chronograph est propos&eacute;e &agrave; partir de 599 &euro;.
SYE est ind&eacute;pendante et produit plusieurs centaines montres par an tous mod&egrave;les confondus. Pour choisir une SYE qui vous correspond le mieux, les avis clients Dialicious sont une pr&eacute;cieuse ressource pour &eacute;valuer chacun des diff&eacute;rents mod&egrave;les &agrave; travers l'exp&eacute;rience r&eacute;elle des clients.
Consultez le <a href="https://www.dialicious.com/top/les_meilleures_marques_de_montres_francaises">Classement des meilleures marques de montres fran&ccedil;aises</a> dont SYE fait partie.
(Mise &agrave; jour Novembre 2023)

The brand SYE [Start Your Engine] was created in 2020 by Arnaud Pezeron near Paris in France. The brand is introducing Sport Tailoring on the wrist. It offers sporty-chic watches with character, reliability, fun and affordability inspired by the world of car and motorcycle mechanics. The range includes two distinct models, the<a href="https://www.dialicious.com/en/sye/mot1on_automatic_24"> SYE MOT1ON Automatic 24</a> and the<a href="https://www.dialicious.com/en/sye/mot1on_chronograph"> SYE MOT1ON Chronograph</a>.
This brand has an innovation in changing the bracelet available in steel or leather. The watch offers no space between the bracelet and the case due to the absence of lugs, which improves its comfort and portability.
<h2 dir="ltr">How much does a SYE watch cost?</h2>
The SYE range includes two models available on the brand's website: The SYE MOT1ON Automatic 24 is offered from &euro; 750. The SYE MOT1ON Chronograph is offered from &euro; 599.
SYE is independent and produces several hundred watches per year, all models combined. To choose an SYE that best suits you, the Dialicious owners' reviews are a valuable resource for evaluating each of the different models through real customer experience.
Check out the&nbsp;<a href="https://www.dialicious.com/en/top/the_best_french_watch_brands">Ranking of the best French watch brands</a>, including SYE.
(Updated November 2023)

Mido Owner Review : Proud, elegant and modern

Vintage with an avant-garde design

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Mido Owner Review : Proud, elegant and modern

Vintage with an avant-garde design

Where to buy your Mido?

YOU ARE :

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