The must-have Macro Loupe for all watch lovers

Iconic watch art prints. Made in Switzerland, lifetime guarantee

I let myself be tempted by this diver bought on a well-known Chinese site. We are clearly in a "manly" style with this screwed case protection which protects the bezel. The beautiful blue dial which changes depending on the brightness is very successful. On the motorization side we find a classic NH35 automatic which makes coffee. The steel bracelet is quite qualitative except for the pressed metal buckle but at the price sold of the watch you should not be too fussy, especially since the finishes are rather good. The watch is delivered in a small black plastic box simple but solid. The tool to adjust the bracelet is delivered with it. It is a good watch for water sports (30atm) without taking the head.

Under the influence of its blue dial

This is my first real watch.
Even though digital was almost the norm at the time, my father gave me this Seiko Sports 100 for my 10th birthday.
For me, it was a "boy's" watch, despite some teasing about the size of the watch (28mm) because of the diving bezel.
I wore this watch until the end of middle school (afterward, the size was too small).
It remained inactive for over 20 years (due to a stuck caseback).
Finally, ten years ago, when I started to "get equipped," I was able to open it.
I wasn't sure it would work again. That's a misunderstanding of Seiko reliability.
1 battery, a new case gasket, and hey presto, it's back to working like it did in 1940!
So, it's mostly my wife who wears it, my son seeing it as "too feminine."
It remains a Proust madeleine.
The detail I like: the shape of the sides with the curve of the horns and the shoulder of the crown.

My first "real" watch

This Sinn U1 is the first "value" watch that I bought about ten years ago. I already had a chic sports watch but I wanted something more radical. I was seduced by the specs: 1000m waterproof (lol especially in the pool!), U-boat steel, original syringe hands. Its only enemy: the coating of modern offices which will easily scratch your beautiful micro-beaded bracelet. Prefer the tegiment. It has become my No. 1 watch for the beach. It is also the largest I own (44mm, at the time the U50 did not exist). It is an ETA model and not Sellita like today. It is not very well known but I have the impression that among collectors it has a good love rating. Quite comfortable, it nevertheless weighs its weight if you leave it with its all-steel bracelet.

My holiday watch

Bought at auction, I didn't know its whole story but I liked its dial and I found the original micro rotor. I then discovered that I had one of the first models of the cal 215. Then Genta had designed it. A bit of legend at a low price for the time. I wear it regularly and its particular little noise reminds me that I don't have a watch like the others. Attention to bracelet enthusiasts, it is not the standard size (19mm)

A watch full of surprises

As soon as I saw them in photos I knew I was going to fall for them. During a weekend in Amiens I tried the 2 models: quartz and powermatic 80. The sunray blue dial excited me more than that of the automatic and although I prefer mechanical watches I found it more in keeping with the spirit of the 80s Seastar to take it in an electric version. No regrets, this watch has become one of the ones I wear the most. Sporty chic, waterproof to 10 atm, comfortable; the dial is really superb and playing with the light is a real pleasure. Very good value for money (at the time €350). I love it so much that I bought its 35 mm twin for my wife...but that's another story

The watch of summer 2021!

Having already bought the Prx 40 quartz, I gave the 35 mm model to my wife before the summer holidays. I love its design. It is a bit too small for me, mine in 40 mm being a little bit big. I am being picky but in 38 mm it would be perfect. Otherwise the same qualities and defects as the 40 mm. Well finished, beautiful bracelet not easy to adjust because there is no fine adjustment of the butterfly buckle. My wife loves its sky blue dial. The new automatic tapestry version is also very beautiful. It is quite versatile and can be used for swimming (10 atm), but for her it is a fairly urban watch in its style.

Little sister

The Seiko brand, founded in 1881 by Kintaro Hattori in the Ginza district of Tokyo, has become one of the most influential and respected watch companies in the world. Since the opening of its first store, Seiko has continued a path of constant growth and innovation.
<h2 dir="ltr">History of the Seiko brand</h2>
The year 1924 marked the first watch produced under the Seiko brand. The company continued to develop new technologies, and in 1956 it released the first self-winding wristwatch made in Japan. The real game-changer came in 1969 with the introduction of the Seiko Astron, the world's first quartz watch. This innovation not only changed the direction of Seiko but also revolutionized the entire watch industry.
During the 1970s and 1980s, Seiko solidified its reputation as a technological leader with the development of solar-powered watches and the introduction of professional divers' watches. In 2005, Seiko presented the Spring Drive, a unique movement combining the strength of mechanical watchmaking and the precision of quartz.
In recent years, Seiko has continued to innovate by creating eco-friendly watches and supporting various environmental initiatives. The brand is known for its commitment to quality, precision and sophisticated design.
<h2 dir="ltr">What are Seiko&rsquo;s iconic models?</h2>
<h3 dir="ltr"><a href="https://www.dialicious.com/en/seiko/prospex">Seiko Prospex</a></h3>
This collection is dedicated to those who seek adventure, whether underwater, on land or in the air. The Prospex offers solid cases, water resistance up to 200 meters, steel or silicone bracelets, and automatic or solar movement. These watches are often associated with professional divers and adventurers.
<h3 dir="ltr"><a href="https://www.dialicious.com/en/seiko/presage">Seiko Presage</a></h3>
Bringing together the best of traditional Japanese watchmaking and modern design, the Presage offers stainless steel cases, leather straps, automatic movement, and exquisite dials. The collection is appreciated for its elegance and style.
<h3 dir="ltr"><a href="https://www.dialicious.com/en/seiko/astron">Seiko Astron</a></h3>
This iconic collection represents Seiko innovation. With titanium or stainless steel cases, water resistance up to 100 meters, metal bracelets, solar quartz movement with GPS, the Astron continues to be at the cutting edge of technology.
<h3 dir="ltr"><a href="https://www.dialicious.com/en/seiko/5_sports">Seiko 5 Sports</a></h3>
The Seiko 5 Sports collection is a symbol of youth and dynamism. With steel cases, water resistance up to 100 meters, steel or fabric straps, and automatic movement, it is designed for the active lifestyle.
<h2 dir="ltr">How much does a Seiko watch cost?</h2>
The prices of new Seiko watches change regularly and vary depending on the model. Most cost between &euro;500 and &euro;1,000 depending on the finishes. Price differences can be significant between the brand's different collections. For example, the price of a Seiko 5 fluctuates between &euro;200 and &euro;400 and the Seiko Prospex between &euro;300 and &euro;2,500. Prices also fluctuate depending on the distributor, and promotions sometimes allow you to benefit from a more competitive price. The second-hand market is also an opportunity to look at to buy a cheaper Seiko.
<h2 dir="ltr">Seiko: An essential brand for starting out in watchmaking</h2>
Seiko is a brand that has charted its path through over a century of innovation and excellence. Its main models reflect a diverse range that meets the needs of sportsmen, divers, luxury enthusiasts and fashionable young people. Seiko's positioning in the watch landscape is unique, offering high quality watches at different price points, and remaining at the forefront of technology and design.
To find out more about these models, the brand's website is a useful information resource. Furthermore, the Dialicious owners' reviews are essential to making the right choice from this historic brand. Choosing a Seiko watch is more than a purchase; it&rsquo;s an investment in a piece of Japanese watchmaking history that continues to shape the future. Some may prefer <a href="https://www.dialicious.com/en/grand_seiko">Grand Seiko</a> but this is another journey...
Check out the <a href="https://www.dialicious.com/en/top/the_best_japanese_watch_brands">Ranking of the best japanese watch brands</a>, including Seiko.
(Updated November 2023)

A small Seiko found on the Bay for €50, a beautiful burgundy lizard strap "made in the market next door" and a "Tank" style folding clasp, it doesn't take much to think you're Rudoph Valentino. A watch by a Nabob from the Belle Époque. In terms of aesthetics, the case is really "slim" and the plating is beautifully made. You don't feel it, it's so light. The quartz does its job and for those who don't like the movement of the quartz second hand, no problem: there isn't one. You shouldn't deprive yourself of this kind of watch!

Seiko Slim Quartz, a Tank at a low price!

Here is my seiko sq 100 divers - quartz
Which was given to me for my birthday by a friend. From his collection he acquired new in the 80s.
Day / date extra flat bezel with aluminum insert.
In exceptional condition, Black dial with applied indexes filled with luminova. The perfect watch for summer!


Seiko Sport 100 Divers

La marque&nbsp;Serica a &eacute;t&eacute; cr&eacute;&eacute;e en 2019 par J&eacute;r&ocirc;me Burget et 3 amis &agrave; Paris, en France. Le nom Serica vient d'une r&eacute;gion perdue au bout de l'Extr&ecirc;me-Orient que les Grecs et les Romains avaient baptis&eacute;e ainsi. Ce lieu fait &eacute;cho &agrave; la gen&egrave;se de la marque, qui vise &agrave; concevoir des montres m&eacute;caniques de qualit&eacute; au style n&eacute;or&eacute;tro, pr&ecirc;tes &agrave; vous suivre aux confins du monde.
La gamme comprend des montres telles que la <a title="Page Serica 4512" href="https://www.dialicious.com/serica/4512">Serica 4512</a>, la <a title="Page Serica 5303" href="https://www.dialicious.com/serica/5303">Serica 5303</a> et la <a title="Page Serica 8315 GMT Chronom&egrave;tre" href="https://www.dialicious.com/serica/8315">Serica 8315</a>. L'une des particularit&eacute;s de cette marque est que son nom n'appara&icirc;t nulle part sur le cadran, afin de pousser le passionn&eacute; &agrave; acheter un design, des finitions et des proportions, et pas seulement un nom. En juillet 2023, Serica a lanc&eacute; la Serica 5303 COSC une version chronom&egrave;tre certifi&eacute;e par le Contr&ocirc;le Officiel Suisse des Chronom&egrave;tres.
Leur avant-dernier mod&egrave;le est la <a href="https://www.dialicious.com/serica/6190">Serica 6190</a> surfant sur les bases de la 1&egrave;re r&eacute;f&eacute;rence de la marque, la Serica 4512. Cette 6190 &eacute;pouse les codes stylistiques de la marque, des anses lyres, un choix de cadrans diff&eacute;rents et la possibilit&eacute; de choisir la position de la couronne &agrave; 3 heures ou en mode "Destro" &agrave; 9 heures. Cette Serica 6190 est &eacute;quip&eacute; du calibre Soprod M100 certifi&eacute; COSC (Contr&ocirc;le Officiel Suisse des Chronom&egrave;tres) &agrave; l'intar des productions actuelles des autres mod&egrave;les 5303 et 8315.&nbsp;
Depuis le 21 novembre 2024, Serica propose une nouvelle collection tr&egrave;s audacieuse...&nbsp;Une montre habill&eacute;e sortant des sentiers battus nomm&eacute;e "Parade" sous la r&eacute;f&eacute;rence 1174. Ces 4 chiffres, comme toutes les autres r&eacute;f&eacute;rences Serica, propose une symbolique issue du nombre d'or ou divines proportions dont le ratio entre la longeur et la largeur sont de 1,174... Une nouveaut&eacute; propos&eacute;e en pr&eacute;-commande &agrave; 1,490 &euro; pour une livraison pr&eacute;vue en Mars 2025...
<h2>Quel est le prix d'une montre Serica ?</h2>
Les prix des montres Serica &eacute;voluent et diff&eacute;rent selon les mod&egrave;les. La plupart co&ucirc;tent entre 990 &euro; et 1,890 &euro; selon les mod&egrave;les et finitions. Le mod&egrave;le GMT de la marque, Serica 8315 GMT Chronom&egrave;tre co&ucirc;te 1,890 &euro; tandis que le dernier mod&egrave;le lanc&eacute; par Serica, la r&eacute;f&eacute;rence <a href="https://www.dialicious.com/serica/6190">6190</a> est propos&eacute;e &agrave; 990 &euro;.
Serica est ind&eacute;pendante et produit environ 5,000 montres par an, tous mod&egrave;les confondus. Serica fait partie du <a href="https://www.dialicious.com/top/les_meilleures_marques_de_montres_francaises">Top 10 des marques de montres fran&ccedil;aises les plus populaires</a>, ainsi que du <a href="https://www.dialicious.com/top/les_meilleures_micro_marques_de_montres">Classement des meilleures micro-marques de montres</a>. Pour choisir le mod&egrave;le Serica qui vous correspond le mieux,&nbsp;les avis clients Dialicious sont une ressource essentielle pour &eacute;valuer les diff&eacute;rents mod&egrave;les &agrave; travers l'exp&eacute;rience r&eacute;elle des clients
(Mise &agrave; jour Novembre 2024)

The brand Serica was created in 2019 by J&eacute;r&ocirc;me Burget and 3 friends in Paris, France. The name Serica comes from a lost region at the end of the Far East that the Greeks and Romans named it like this. This place echoes the genesis of the brand, which aims to design quality mechanical watches in a neo-retro style, ready to follow you to the ends of the world.
The range includes watches such as the&nbsp;<a href="https://www.dialicious.com/en/serica/4512">Serica 4512</a>, the&nbsp;<a href="https://www.dialicious.com/en/serica/5303">Serica 5303</a> and the&nbsp;<a href="https://www.dialicious.com/en/serica/8315">Serica 8315</a>. One of the particularities of this brand is that its name does not appear anywhere on the dial, in order to encourage the enthusiast to buy a design, finishes and proportions, and not just a name. In July 2023, Serica launched the Serica 5303 COSC, a chronometer version certified by the Swiss Official Chronometer Testing Institute.
The&nbsp;<a href="https://www.dialicious.com/en/serica/6190">Serica 6190</a> surfing on the bases of the brand's first reference, the Serica 4512. This 6190 follows the stylistic codes of the brand, lyre lugs, a choice of different dials and the possibility of choosing the position of the crown at 3 o'clock or at &ldquo;Destro&rdquo; mode at 9 o&rsquo;clock. This Serica 6190 is powered with the Soprod M100 caliber COSC (Official Swiss Chronometer Certification) certified, like the current productions of the other 5303 and 8315 models.&nbsp;
Since November 21, 2024, Serica has been offering a very daring new collection... A dress watch off the beaten track called &ldquo;Parade&rdquo; under the reference 1174. These 4 figures, like all other Serica references, offer a symbolism derived from the golden number or divine proportions whose ratio between length and width is 1.174... A novelty offered for pre-order at &euro; 1,490 for one delivery planned for March 2025...
<h2 dir="ltr">How much does a Serica watch cost?</h2>
The prices of Serica watches change and differ depending on the model. Most cost between &euro; 990 and &euro; 1,890 depending on the models and finishes. The brand's GMT model, Serica 8315 GMT Chronometer costs &euro; 1,890 while the latest model launched by Serica, the reference&nbsp;<a href="https://www.dialicious.com/en/serica/6190">6190</a> is offered to &euro; 990.
Serica is independent and produces around 5,000 watches per year, all models combined. Serica is part of the&nbsp;<a href="https://preprod.dialicious.com/en/top/the_best_french_watch_brands">Top 10 most popular French watch brands</a>, as well as&nbsp;<a href="https://www.dialicious.com/en/top/the_best_micro_watch_brands">ranking the best micro watch brands</a>. To choose the Serica model that best suits you, <a href="https://www.dialicious.com/en/serica/5303">Serica 5303 reviews</a>, <a href="https://www.dialicious.com/en/serica/4512">Serica 4512 reviews</a>, <a href="https://www.dialicious.com/en/serica/6190">Serica 6190 reviews</a> or <a href="https://www.dialicious.com/en/serica/8315">Serica 8315 reviews</a> are an #1 resource for evaluating different models through real customer experience.
(Updated December 2025)

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