Serica - History, Models and Owners' Reviews

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The brand Serica was created in 2019 by Jérôme Burget and 3 friends in Paris, France. The name Serica comes from a lost region at the end of the Far East that the Greeks and Romans named it like this. This place echoes the genesis of the brand, which aims to design quality mechanical watches in a neo-retro style, ready to follow you to the ends of the world.

The range includes watches such as the Serica 4512, the Serica 5303 and the Serica 8315 GMT Stopwatch. One of the particularities of this brand is that its name does not appear anywhere on the dial, in order to encourage the enthusiast to buy a design, finishes and proportions, and not just a name. In July 2023, Serica launched the Serica 5303 COSC, a chronometer version certified by the Swiss Official Chronometer Testing Institute.

Their penultimate model is the Serica 6190 surfing on the bases of the brand's first reference, the Serica 4512. This 6190 follows the stylistic codes of the brand, lyre handles, a choice of different dials and the possibility of choosing the position of the crown at 3 o'clock or at “Destro” mode at 9 o’clock. This Serica 6190 is powered with the Soprod M100 caliber COSC (Official Swiss Chronometer Testing) certified, like the current productions of the other 5303 and 8315 models. 

Since November 21, 2024, Serica has been offering a very daring new collection... A dress watch off the beaten track called “Parade” under the reference 1174. These 4 figures, like all other Serica references, offer a symbolism derived from the golden number or divine proportions whose ratio between length and width is 1.174... A novelty offered for pre-order at € 1,490 for one delivery planned for March 2025...

How much does a Serica watch cost?

The prices of Serica watches change and differ depending on the model. Most cost between € 990 and € 1,890 depending on the models and finishes. The brand's GMT model, Serica 8315 GMT Chronometer costs € 1,890 while the latest model launched by Serica, the reference 6190 is offered to € 990.

Serica is independent and produces around 5,000 watches per year, all models combined. Serica is part of the Top 10 most popular French watch brands, as well as Ranking the best micro watch brands. To choose the Serica model that best suits you, the Dialicious owners’ reviews are an essential resource for evaluating different models through real customer experience

(Updated November 2024)

Owner reviews summary on Serica

4.5

42 Reviews

4.5

Emotion

4.7

Design

4.4

Accuracy

4.7

Comfort

4.3

Robustness

4.6

Value for money

Secondary

Significance in a collection

Main

Rarely

Frequency to be worn

Often

Pleasure

Main motivation for buying

Investment

See Less Adjectives

Serica profile is based on 42 owner reviews

Latest reviews on Serica

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18

2,349

Serica 5303-3 COSC: Already a cult?

4.7

Where to start and how to be concise with this piece? Come on, I'll start. First of all, I gave myself a few months before writing this review, because I was afraid of being in a "honeymoon" with this watch and not being objective enough. 4 months later I'm still in the clouds. The proportions of the case (39 mm in diameter for 46.5 mm between lugs and 12.2 mm thick) are perfect, even for big wrists like me (19.5 cm) and the polished and brushed finishes, both circular or linear, especially on the lugs, are done with crazy accuracy. The large screw-down crown and the wide double bezel (ceramic/steel insert) bring the little muscular side, which this diver needs. And this crystalline blue, which gives its name to this watch, is magnificent. Sometimes gray, blue or green, it is resolutely modern and retro at the same time or "faded" or even "aged in the sun". The Broad Arrow hands and the soft iron cage that makes this watch antimagnetic completely contribute to reinforcing the vintage side. The midnight blue enamel dial is my only downside. Not that it is not beautiful, quite the contrary, it is bright and unique, but for me, it is simply not midnight blue. It is almost black and actually tends towards a deep midnight blue in the sun. If you are specifically looking for a watch with a blue dial then this is not the one, I think it is important to say that. I will finish by talking about the 20-16mm woven steel bracelet (it is not really a Milanese mesh for me) with "endlink" for which you have to "get the hang of it" but which is ultra-comfortable and allows a very fine adjustment that is so pleasant. The buckle, it matches the Serica logo (absent from the dial) and does it justice perfectly. Oh, I almost forgot to say that the Soprod M100 movement is COSC certified and that the accuracy of the watch is rechecked by Serica once assembled. Mine has a drift of 1-2sec over 7 days. I have to end with the famous quality/price/emotion ratio because having all this for €1,490 is just crazy. And if you've gotten this far (yes, I tried to be brief) then I ask you the question I ask myself all the time when I wear this watch: This watch with its finishes, its technical specs and the emotion it conveys would be at what price if it were from another major SwissMade brand? Double? Triple?

18 days ago

Frequently Asked Questions about Serica

Owners' reviews for Serica are an excellent source of information to identify the Serica watch that suits you. The top 3 Serica models praised by 42 authentic brand owners are as follows: No.1 Serica 8315 GMT Chronomètre, No.2 Serica 6190, No.3 Serica 5303. Check the list of the best Serica models ranked based on brand owners' reviews.
There are as many ways to love your Serica as there are models Serica. Each person appreciates their Serica 8315 GMT Chronomètre or Serica 6190 according to their own criteria and how they appreciate a beautiful watch. Some will love their Serica 5303 because they find it Completed or Comfortable, while others may find it Adventurous. Discover how owners love their Serica with the help of 42 authentic brand customer reviews.
The top 3 Serica models that customers have specifically purchased for investment are as follows: No.1 Serica 5303, No.2 Serica 8315 GMT Chronomètre, No.3 Serica 6190. However, investing in a Serica watch, like in other areas, is not an exact science, and it is important to be cautious before choosing one for investment. Feel free to consult multiple sources of information, including auction results, to track the value of Serica models.
Buying a Serica or another watch brand is a complex exercise that depends on many criteria. 42 authentic customers owning a Serica bought it, particularly because they were looking for a Completed, Comfortable or Adventurous watch. Check Serica customer reviews to refine your preferences and find the Serica that suits you.
All tastes and colors are in nature, and everyone will appreciate a Serica watch according to their own aesthetic criteria. Serica offers many models particularly appreciated by owners for their design. The 3 most beautiful Serica watches according to 42 authentic brand customers are as follows: No.1 Serica 8315 GMT Chronomètre, No.2 Serica 6190, No.3 Serica 5303. Check the ranking of the most beautiful Serica based on brand customer reviews.
For 42 authentic Serica owners who shared their reviews, the top 3 Serica models are: No.1 Serica 8315 GMT Chronomètre with an average rating of 4.6/5, No.2 Serica 6190 with an average rating of 4.6/5, No.3 Serica 5303 with an average rating of 4.6/5. As other models are also appreciated by owners, check the ranking of the best Serica to know the complete list of the best models of the brand.
Design, comfort, precision, or robustness... many criteria come into play before buying a Serica. If precision is your number one criterion, the Serica 6190 is the first choice of the brand's owners. If it's design, the Serica 5303 may be more suitable for you. In any case, check the reviews of authentic Serica owners to help you make your choice.

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