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The brand Serica was created in 2019 by Jérôme Burget and 3 friends in Paris, France. The name Serica comes from a lost region at the end of the Far East that the Greeks and Romans named it like this. This place echoes the genesis of the brand, which aims to design quality mechanical watches in a neo-retro style, ready to follow you to the ends of the world.
The range includes watches such as the Serica 4512, the Serica 5303 and the Serica 8315 GMT Stopwatch. One of the particularities of this brand is that its name does not appear anywhere on the dial, in order to encourage the enthusiast to buy a design, finishes and proportions, and not just a name. In July 2023, Serica launched the Serica 5303 COSC, a chronometer version certified by the Swiss Official Chronometer Testing Institute.
Their penultimate model is the Serica 6190 surfing on the bases of the brand's first reference, the Serica 4512. This 6190 follows the stylistic codes of the brand, lyre handles, a choice of different dials and the possibility of choosing the position of the crown at 3 o'clock or at “Destro” mode at 9 o’clock. This Serica 6190 is powered with the Soprod M100 caliber COSC (Official Swiss Chronometer Testing) certified, like the current productions of the other 5303 and 8315 models.
Since November 21, 2024, Serica has been offering a very daring new collection... A dress watch off the beaten track called “Parade” under the reference 1174. These 4 figures, like all other Serica references, offer a symbolism derived from the golden number or divine proportions whose ratio between length and width is 1.174... A novelty offered for pre-order at € 1,490 for one delivery planned for March 2025...
The prices of Serica watches change and differ depending on the model. Most cost between € 990 and € 1,890 depending on the models and finishes. The brand's GMT model, Serica 8315 GMT Chronometer costs € 1,890 while the latest model launched by Serica, the reference 6190 is offered to € 990.
Serica is independent and produces around 5,000 watches per year, all models combined. Serica is part of the Top 10 most popular French watch brands, as well as Ranking the best micro watch brands. To choose the Serica model that best suits you, the Dialicious owners’ reviews are an essential resource for evaluating different models through real customer experience
(Updated November 2024)
4.5
42 Reviews
4.5
Emotion
4.7
Design
4.4
Accuracy
4.7
Comfort
4.3
Robustness
4.6
Value for money
Secondary
Significance in a collection
Main
Rarely
Frequency to be worn
Often
Pleasure
Main motivation for buying
Investment
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Serica profile is based on 42 owner reviews
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