Why customers love March LA.B?

March LA B, a fairly confidential watch brand at the time I bought this watch directly on rue Charlot, their first boutique. At the time, it was not primarily attractive for its design and the very 70s universe (retro objects, body-built Mustang Shelby, sofas that Henri Verneuil's films would not disown). In short, a whole shopping experience, as they say in good maketeux. After this moment with Mr Marhic himself, what's left? A few negative points of reliability quickly resolved, but above all a beautiful emotion when I put it on my wrist. Attention to detail: the shape of the case, the green date in "march" on a black disc (discreet), screw-down crown (not on the new AM2s) well worked. Clearly, we pay for the visual rendering. Ronda quartz caliber. At least I had Swiss before its time. Of course, "made in France" on a two-tone black dial. A brand that I have been following for almost 10 years. Certainly a bit expensive in recent years compared to the calibers on board but with the G100 we are entering a new era. If you are looking for a strong and distinctive design, these watches are made for you.

It is extremely classy and elegant. It is 36 mm but the case protruding from the bezel gives it an octagonal appearance and a beautiful presence. Very very good quality. Full of nice details and superb finishes. With inside, a Lajoux-Perret G100 assembled in France (and 60 hours of power reserve) visible via the green transparent back (the brand's favorite color).

March LA.B AM1, 40 mm, Forest green...I had a hard time spending more than 1000 euros on a French brand watch...and then as often, in front of the model, I cracked...and have no regrets! The finish is superb, the buffalo leather strap is qualitative, the Citizen movement is without problem...as for this neo retro look, that's what made me provoke the purchase. On my 16.5 cm wrist, the diameter is perfect. The only problem, the thickness of the model, a detail...one of my favorite watches.

March-Lab a French brand that for me represents elegance and purity. This brand has a story that touches me too. I didn't hesitate for long to know that I needed this timepiece. Between the bronze that gives it life, the green dial that varies depending on the light (see photos, normally you can see the change). I specify that the bracelet is not original "J.B" It is like a second skin, light, elegant, sporty... I really enjoy looking at it at the slightest change of light, it has everything of a great one, it probably lacks another more reliable caliber in my opinion. See you soon

Marchlab customer for a few years, I wanted to offer one to my wife for the holidays. I came across this pretty Sixty pink dial. The finish is always very neat despite a production that does not bear the "made in France" price tag. The perlon bracelet is very qualitative, soft with a beautiful signed buckle. Screwed back, waterproof 10 ATM, enough to swim without a second thought. Small downside on reliability: the Miyota movement was changed under warranty 6 months after purchase. A youth defect ... My wife loves its pink dial and its comfort reinforced by its crown at 4 o'clock. The watch is versatile thanks to the interchangeable bracelet.

What can I say about this watch, already an encounter, access to a very seventies universe when you enter his stores Alain the founder knew how to put his mark and design these watches with his own know-how while respecting the watchmaking codes, precision, robustness and the world of surfing that we see in this watch A work on the bracelet, a hammering never seen before at this price level A move upmarket with the new g100 movements, I recommend the boutique experience that allows you to discover this universe, not only watchmaking A great discovery

I got to know Alain Marhic and his story, before going deeper into the brand's models. However, what I like most about March Lab, beyond the style of its pieces, is the whole universe that its founder has managed to instill, with great sincerity. I chose the AM2 because it takes up the deliciously seventies shapes of its inspiration: the Ford Mustang Fastback, notably driven by Seeve McQueen in Bullit. Based on this premise, it was perfectly logical that I chose it with the famous green dial, not only taking up the dress of this 68 Mustang but also March's favorite color, Alain's color! Finally, it uses the La Joux-Perret G100 movement and its 68 hours of power reserve. A watch that breaks the codes and can be worn with constantly renewed pleasure!

I received this March Seventy S for my 14th birthday. Before that I had only had FlikFlaks so it was my first "serious" watch. It is super comfortable with its "perlon" strap. The details that I like: the striated bezel, the green number "3" in reference to the month of March, the reflections of the sun on its blue dial. I wear it very often, except when I do sports. It is a beautiful original watch and a great gift!

Neo vintage watch before its time, chocolate color, sunburst dial (at least I think so) and nice solid and qualitative bracelet. This model is an AM3 Electric and it doesn't even appear in the list of models!! Does that mean it's that rare :)? Otherwise the reading is good and the hands very seventies.

March LA.B slim Bronze March 2023 limited 99 pieces. I love this watch for its more contained format in 34mm, the current appearance of bronze with little oxidation, chic but less flashy than gold, and which goes better on a light skin like mine, as well as its magnificent sunray khaki green dial but the reflections are golden and not green. It is splendid in the light. Finally the new gold indexes sublimate the whole, with finally inside its 68-hour Swiss mechanism assembled in France