Magnificent Serica watch, light and easy to forget on the wrist, elegant and waterproof to 200m. A watch that I can wear in all situations. Accompanied by its original Bonkflip bracelet, but it goes wonderfully with NATO bracelets. My first hand-wound watch, with which I can't wait to go on an adventure.

Great discovery

The brand Serica was created in 2019 by J&eacute;r&ocirc;me Burget and 3 friends in Paris, France. The name Serica comes from a lost region at the end of the Far East that the Greeks and Romans named it like this. This place echoes the genesis of the brand, which aims to design quality mechanical watches in a neo-retro style, ready to follow you to the ends of the world.
The range includes watches such as the<a href="https://www.dialicious.com/en/serica/4512"> Serica 4512</a>, the<a href="https://www.dialicious.com/en/serica/5303"> Serica 5303</a> and the<a href="https://www.dialicious.com/en/serica/8315_gmt_chronometre"> Serica 8315 GMT Stopwatch</a>. One of the particularities of this brand is that its name does not appear anywhere on the dial, in order to encourage the enthusiast to buy a design, finishes and proportions, and not just a name. In July 2023, Serica launched the Serica 5303 COSC, a chronometer version certified by the Swiss Official Chronometer Testing Institute.
Their penultimate model is the<a href="https://www.dialicious.com/en/serica/6190"> Serica 6190</a> surfing on the bases of the brand's first reference, the Serica 4512. This 6190 follows the stylistic codes of the brand, lyre handles, a choice of different dials and the possibility of choosing the position of the crown at 3 o'clock or at &ldquo;Destro&rdquo; mode at 9 o&rsquo;clock. This Serica 6190 is powered with the Soprod M100 caliber COSC (Official Swiss Chronometer Testing) certified, like the current productions of the other 5303 and 8315 models.&nbsp;
Since November 21, 2024, Serica has been offering a very daring new collection... A dress watch off the beaten track called &ldquo;Parade&rdquo; under the reference 1174. These 4 figures, like all other Serica references, offer a symbolism derived from the golden number or divine proportions whose ratio between length and width is 1.174... A novelty offered for pre-order at &euro; 1,490 for one delivery planned for March 2025...
<h2 dir="ltr">How much does a Serica watch cost?</h2>
The prices of Serica watches change and differ depending on the model. Most cost between &euro; 990 and &euro; 1,890 depending on the models and finishes. The brand's GMT model, Serica 8315 GMT Chronometer costs &euro; 1,890 while the latest model launched by Serica, the reference<a href="https://www.dialicious.com/en/serica/6190"> 6190</a> is offered to &euro; 990.
Serica is independent and produces around 5,000 watches per year, all models combined. Serica is part of the<a href="https://preprod.dialicious.com/en/top/the_best_french_watch_brands"> Top 10 most popular French watch brands</a>, as well as<a href="https://www.dialicious.com/en/top/the_best_micro_watch_brands"> Ranking the best micro watch brands</a>. To choose the Serica model that best suits you, the Dialicious owners&rsquo; reviews are an essential resource for evaluating different models through real customer experience
(Updated November 2024)

Instant love at first sight for the not so common California dial of this young and beautiful French brand, which is reminiscent of distant memories of Rolex Bubble Back… for the rest, muscular specs in a tasteful military case, with ideal and refined proportions. 37.7mm x 11.3mm. Far from the competition often cruder and less singular in terms of design in this price range. Swiss quality at the rendezvous with a special mention for the black enamel dial and the brushed grosgrain of the bezel. I changed the original bonclip bracelet for a pretty black pigskin bracelet which responds well to the depth of the dial, accentuated by the double domed sapphire crystal. The manual winding of the Soprod P24 movement adds an additional charm to the whole. A success.

Silk 4512 California

Having discovered this young Serica brand on the internet I found a simplicity and a reinterpretation of the field Watch code magnificently designed by Jérôme
I wanted to see it in their showroom which is a showcase sublimating their creation what can I say how not to fall for all their variations of their 4512 and now their little sister the 6190 their dial with an impressive lacquer applied

Serica 4512 premiere watch masterstroke

The Serica 4512 Commando or how to make a "field watch" exciting!
This is a discreet and efficient watch but one that does not lack character. Its case is simply brushed but its large bezel - brushed vertically and with a polished chamfer - gives presence to this watch with very contained dimensions (diameter: 38 mm and horn-to-horn: 46 mm). Simple, contrasting and symmetrical, its deep black dial is a success. I particularly appreciate the typology adopted, the elongation of the markers at each hour and the deformation created by the sapphire crystal. A fan of "broad arrow" hands, those of this Serica are brushed and generously filled with Luminova ensuring optimal reading whatever the light. The manual Soprod P24 mechanism that powers this watch is a model of precision. The generously sized screw-down crown ensures pleasant winding and contributes to the water resistance of the watch announced at 200m. I naturally associate this 4512 with NATOs but its original bonklip-type strap is very comfortable and allows for a change from the military register. What is the little detail that I prefer on this watch? Its bezel certainly contributes to the charm of this piece but what I prefer is this magical moment when the sharp minute hand is superimposed on the hour hand, the whole thing then takes the shape of a fighter plane that systematically makes me dream (see the photo)! In 2023, Rambo would surely go on a mission with a G-Shock but it would not have the charm of this 4512 Commando!

4512, a revisited commando!

A field watch as we like them. Beautiful proportions. A lacquered dial, a beautiful bezel (which will unfortunately take some stretching). The bracelet allows for micro adjustments which are appreciable in the summer when the wrists swell. A tractor that will accompany you on all occasions. Successful reinterpretation.

serica 4512

Classified as a fieldwatch, this watch, in its California version and with its steel bracelet, is in my opinion an atypical chic sports watch. Let's start with the case: fairly classic shapes but with a nice presence thanks to its well-shouldered horns. But what strikes the mind is this vertical brushing of the flat bezel and its polished outline. Then, its dial: depth of the lacquered black, painted indexes in a vintage spirit. Font neither too modern nor too old. We feel that all the design choices have been well thought out, well made. Very fine and comfortable steel bracelet, more jewelry than sporty, which goes perfectly with the atypical side of the watch. Movement: I will only mention its manual winding, everyone will make their own opinion, but in any case very precise (2s/day). Criticisms: I would have preferred slightly more plunging horns, and a slightly more robust lume.

Elegance and simplicity

Literally falling in love when it came out, I managed to find one "like new" on lbc. I wear it very often 3 or 4 days/week. This since I found the bracelet that suits it best for me... a rubber with adapted endlinks that properly fits the case. The original bonklip seems a bit too dressed up, vintage and light which contrasts too much for me with the solid, stocky and robust side of the model. From now on it fills me and fulfills its mission wonderfully. Many people notice it, always in a positive way.

silk 4512 california

The Sérica 4512 WMB is a small, discreet and refined manual winding watch! 
However, it is sold as a military watch, it could very well be a dress watch, a small diameter of 37.7 mm, a continuous thickness of 11.3 mm, a superb black enamel dial, broad arrow hands and a water resistance of 200m. 
It comes with a very beautiful metal "bonklip" bracelet, this bracelet has a particularly ingenious adjustment system but it has no safety on the clasp and it must be worn tight, otherwise it comes off by itself. 
So I wear my watch on leather bracelets (Romane or JB workshop). I wear it almost every day except at work. It is a pleasure at every moment and it has very good precision (drift +1 to 2s/day) for this SOPROD P24 MANUAL caliber. And good readability both day and night.
A superb timepiece that I highly recommend.

perfection in simplicity

I was seduced by the California dial of this watch while wanting to support an independent brand that has made a lot of noise, rightly so. But after a few months, the honeymoon ended and I wear it less and less. However, the dimensions are perfect, it is forgotten on the wrist and it is an adventurer at heart. The design of the dial is original. However, it seems too simple to me and I realize that field watches are not for me.

The ephemeral emotion

La marque Ollech &amp; Wajs a &eacute;t&eacute; cr&eacute;&eacute;e en 1956 par Joseph Ollech et Albert Wajs &agrave; Zurich en Suisse. Albert &eacute;tait charg&eacute; de la conception, de l&rsquo;ing&eacute;nierie et de la fabrication des montres, tandis que Joseph s&rsquo;occupait du marketing et de la vente au d&eacute;tail. Avant de cr&eacute;er leur propre montres sous la marque Ollech &amp; Wajs, ils ont commenc&eacute; leur activit&eacute; en 1954 en fabriquant des bracelets en acier pour d&rsquo;autres marques.
La marque est connue pour avoir distribu&eacute; des montres &agrave; des unit&eacute;s de l&rsquo;arm&eacute;e am&eacute;ricaine pendant la guerre du Vietnam et pour avoir gagn&eacute; sa renomm&eacute;e aupr&egrave;s des plongeurs et pilotes du monde entier.
Apr&egrave;s 12 ans de n&eacute;gociation et apr&egrave;s avoir &eacute;t&eacute; son distributeur pour le march&eacute; fran&ccedil;ais, en 2017, Charles Le Menestrel, un passionn&eacute; d&rsquo;horlogerie, rach&egrave;te la marque. La gamme actuelle comprend des mod&egrave;les comme la Ollech &amp; Wajs P-101 et la <a title="Page Ollech &amp; Wajs P-104" href="https://www.dialicious.com/ollech_&amp;_wajs/p-104">Ollech &amp; Wajs P-104</a>, la <a title="Page Ollech &amp; Wajs C-1000" href="https://www.dialicious.com/ollech_&amp;_wajs/c-1000">Ollech &amp; Wajs C-1000</a>, la <a title="Page Ollech &amp; Wajs Ocean Graph" href="https://www.dialicious.com/ollech_&amp;_wajs/ocean_graph">Ollech &amp; Wajs Ocean Graph</a> et la Ollech &amp; Wajs Navichron.
<h2>Combien co&ucirc;te une montre Ollech &amp; Wajs ?</h2>
Les prix des montres Ollech &amp; Wajs &eacute;voluent et diff&egrave;rent selon les mod&egrave;les. La plupart co&ucirc;tent entre CHF 1,500 et CHF 2,000 selon les mod&egrave;les et les finitions. Comptez CHF 1,456 pour une Ollech &amp; Wajs 350CI et pr&egrave;s de CHF 2,300 pour une Ollech &amp; Wajs Navichron Chronographe. Le march&eacute; de l'occasion est &eacute;galement une opportunit&eacute; &agrave; regarder pour acheter une Ollech &amp; Wajs moins ch&egrave;re. Les mod&egrave;les Vintage notamment les Ollech &amp; Wajs Navichron et&nbsp;<a href="https://www.dialicious.com/ollech_&amp;_wajs/astrochron">Ollech &amp; Wajs Astrochron</a>, sont tr&egrave;s pris&eacute;es des collectionneurs et ils convient de bien se renseigner sur le vendeur avant de franchir le pas de l'acquisition d'une vintage.
Ollech &amp; Wajs est une marque de montres ind&eacute;pendante et produit plusieurs centaines de montres par an, tous mod&egrave;les confondus. Pour choisir une Ollech &amp; Wajs qui vous correspond le mieux,&nbsp;les avis clients Dialicious sont une pr&eacute;cieuse ressource pour &eacute;valuer chacun des diff&eacute;rents mod&egrave;les &agrave; travers l'exp&eacute;rience r&eacute;elle des clients.
Consultez le <a href="https://www.dialicious.com/top/les_meilleures_marques_de_montres_suisses">Classement des meilleures marques de montres suisses</a> dont Ollech &amp; Wajs fait partie.
(Mise &agrave; jour Octobre 2024)

The brand Ollech &amp; Wajs was created in 1956 by Joseph Ollech and Albert Wajs in Zurich, Switzerland. Albert was responsible for the design, engineering and manufacturing of the watches, while Joseph handled marketing and retail sales. Before creating their own watches under the brand Ollech &amp; Wajs, they started their business in 1954 making steel bracelets for other brands.
The brand is known for distributing watches to units of the American army during the Vietnam War and for having earned its reputation among divers and pilots around the world.
After 12 years of negotiations and after having been its distributor for the French market, in 2017, Charles Le Menestrel, a watchmaking enthusiast, bought the brand. The current range includes models like the Ollech &amp; Wajs P-101 and the<a href="https://www.dialicious.com/en/ollech_&amp;_wajs/p-104"> Ollech &amp; Wajs P-104</a>, the<a href="https://www.dialicious.com/en/ollech_&amp;_wajs/c-1000"> Ollech &amp; Wajs C-1000</a>, the<a href="https://www.dialicious.com/en/ollech_&amp;_wajs/ocean_graph"> Ollech &amp; Wajs Ocean Graph</a> and the Ollech &amp; Wajs Navichron.
<h2 dir="ltr">How much does an Ollech &amp; Wajs watch cost?</h2>
The prices of Ollech &amp; Wajs watches change and differ depending on the model. Most cost between CHF 1,500 and CHF 2,000 depending on the models and finishes. Expect to pay CHF 1,456 for an Ollech &amp; Wajs 350CI and close to CHF 2,300 for an Ollech &amp; Wajs Navichron Chronograph. The second-hand market is also an opportunity to look at to buy a cheaper Ollech &amp; Wajs. Vintage models including the Ollech &amp; Wajs Navichron and<a href="https://www.dialicious.com/en/ollech_&amp;_wajs/astrochron"> Ollech &amp; Wajs Astrochron</a>, are very popular with collectors and they should find out about the seller before taking the step of purchasing a vintage one.
Ollech &amp; Wajs is an independent watch brand and produces several hundred watches per year, all models combined. To choose an Ollech &amp; Wajs that best suits you, Dialicious owners' reviews are a valuable resource for evaluating each of the different models through real owner experience.
Consult the<a href="https://preprod.dialicious.com/en/top/the_best_swiss_watch_brands"> Ranking of the best Swiss watch brands</a> of which Ollech &amp; Wajs is part.
(Updated October 2024)

Serica 4512 Owner Review : Pleasant, comfortable and efficient

Great discovery

Other Serica 4512 owners' reviews

Serica
4512

Serica
4512

Serica
4512

Serica
4512

Serica
4512

Serica
4512

Serica
4512

Serica
4512

Serica 4512 Owner Review : Pleasant, comfortable and efficient

Great discovery

Other Serica 4512 owners' reviews

Serica4512

Serica4512

Serica4512

Serica4512

Serica4512

Serica4512

Serica4512

Serica4512

Serica
4512

Serica
4512

Serica
4512

Serica
4512

Serica
4512

Serica
4512

Serica
4512

Serica
4512