Why customers love Mido?

I was looking for a beautiful all-purpose diver's watch that I could wear every day. So I went to a boutique in Paris known for its large selection and, after trying several, set my sights on this superb Ocean Star 600. Its magnificent, slightly sunray blue dial and its ceramic bezel complementing this dial in a very harmonious way seduced me right away, the COSC certification drove the point home, and hey presto, I kept it on my wrist! It is still imposing but ultimately fits very well on my 17 cm wrist which, thanks to a perfect finish of the case and an excellent quality bracelet with its mirror-polished links in the center, gives it an elegant look while remaining sporty. Concerning the precision, it is amazing, the drift is almost non-existent. The extreme water resistance of 60 ATM was not essential for me, 20 ATM would have been enough, the helium valve is useless for me, but the beauty likes to show her muscles and ultimately it is rather reassuring to know that she is not going to drown during a few serious swimming sessions. I did not find any negative point to this watch that I wear regularly.

This MIDO is part of a revival of "sport chic" watches with integrated steel bracelets that revive a style known mainly by a few very high-end references: Nautilus, Aquanuat, Royal Oak, engineer, ... Mido claims however to have included in its catalog such models with cushion shapes in the 70s, according to the design fashionable at the time. To return to this multifort (the name of the "toolwatch" range at Mido), if it irremediably brings to mind a Nautilus, it has its own personality, starting with the large date which takes the place normally dedicated to the 12 o'clock index. An original positioning but which does not pose any difficulty (apart from the 12th of the month, no ambiguity to be expected), especially compared to the practical side of this complication, and to the fact that it is still more noble than a simple date disc. The dial has an original pattern with a very aesthetic gradient from the center to the edges. The case offers a very balanced alternation of brushed and polished, with of course the essential brushed bezel, brushed very finely. The only small criticism that can be made concerns the height of the bezel, which counts for a lot for the thickness of the watch which otherwise easily matches the shape of the case. The movement is the well-known powermatic of the swatch group with its 3hz and its 80 hours of very practical power reserve. The precision is quite satisfactory. The bracelet, in steel, and the folding clasp are very qualitative, especially for the requested budget. And this is the most astonishing point of the watch: its quality/pleasure/price ratio quite astonishing in view of its overall quality and the complication proposed. There is no doubt that it will introduce Mido to new enthusiasts, which was my case, this Swiss brand of the Swatch Group being clearly better known today in Asia than in Europe.

First purchase at Mido I am totally delighted. This shape from the past presents all the characteristics of a modern watch. The marriage is fabulous. Not being particularly vintage this watch totally meets my criteria, a superb aesthetic and characteristics that are no less so. This orange rubber strap associated with this gray dial modernizes and brings a beautiful sporty touch to the model. Concerning the movement it is a little too early to give my opinion.

I have been buying watches on impulse for a while now when I go to a jeweler (I quickly abandoned online stores except for micro brands). But the TV Big Date had caught my eye since its release with this particular format and the orange strap that we saw everywhere. And so after a difficult two weeks at work I took advantage of a morning to go to the jeweler to see it in real life. As always the dimensions in reality are much prettier than in the photos. But in the store there was only the gray and the green, both on a steel bracelet. Unfortunately, when I put the two watches on my wrist, I realized that my color blindness (I am deuteranope) limited my choice on the gray one, not seeing the green. What misled my eyes was this beautiful horizontal brushing that allows the gradient to spread differently depending on the light. What also guided me to choose this model was the big date complication which is also perfectly integrated at noon. The polished and brushed H-link bracelet is really beautiful and easy to wear. In addition, what quickly made me give in was that the jeweler had received three Mido watch winders (which are offered for any online order over €1000) and that if I bought it that same morning, I would leave with the winder. That was all I needed to buy it! Since then, it is one of the watches that people notice the most. It is surely one of the watches I will never part with!

What a watch with this TV box!! My first desire was to acquire a summer watch, so I chose the superb blue dial with gray highlights and hollowed indexes on an orange rubber strap: a perfect combo in my opinion. Between the satin and the mirror-polished, this box is dazzling. To top it all off (no pun intended) a large date complication with automatic movement caliber 80 for a very affordable price positioning. I love it!!

I have always liked this brand which despite its history and unfortunately too little known I fell last year for this superb ocean star font Vert which is just magnificent no regrets format of the case contents waterproof 200 meters as beautiful in the city as at sea I find it balanced

Mido architecture series model, which here refers to the Great Wall of China COSC certified, very precise since I owned it. 42 mm but runs small towards 40mm the white case back is beautiful and very worked as well as the numbers ref: M0176311103700 sapphire crystal and sapphire case back as well

I wanted a chic steel sports watch with a nice complication. And here I come across a video of Teddy Baldassare who presented this watch and I fell in love with it. The finishes are simply superb and the watch is well worth the 1200e asked. The striped blue dial catches the light in a unique way. The result is that it is almost black in the shade and ocean blue as soon as the light hits it. The steel bracelet is very comfortable, remains to be seen over time. And a big date is just classy!!

Acquired at the end of 2021, this watch is my first and only Mido to date, a brand of the Swatch group. ETA C07.621 movement, 40.4mm diameter, 47.5 lug-to-lug, 12.2mm thickness, 63gr weight, sapphire crystal, 5atm… => excellent specs for this dress watch at a reasonable price (less than €800). The blue and degraded sunray dial is beautiful, undoubtedly the most striking point of this watch. Also with the profile and the brushed steel lugs, contrasting superbly with the polished case. A particularly appreciated detail, the rounded shape of the crown. The movement adjustment is excellent and durable (80 hours of power reserve). However, I regret the 19mm lug spacing and the absence of anti-reflective coating on the main domed glass.

What can I say about this watch? Sapphire crystal with double-sided anti-reflective treatment, Nivachron balance spring resistant to magnetism, 80-hour power reserve (21600 3Hz alternation, we would have preferred 28800 4Hz, well we can't have everything lol) a great horizontally brushed dial with a large date with two reversed discs, rare on watches at this price I think!! I have them with a green dial that darkens to go towards black with the most beautiful effect. For this price of 1200 euros I think the price is correct.