Breitling - History, Models and Owners' Reviews

The Breitling brand, an emblematic figure in Swiss watchmaking, became known for her pioneering role in the field of chronographs. Founded in 1884 by Léon Breitling, the brand Breitling quickly gained a reputation for its precision instruments, designed specifically for aviators and motorsports enthusiasts.

History of the Breitling brand

Since 1950, the history of Breitling is dotted with successes and innovations. In 1952, the brand launched the Navitimer collection, equipped with a slide rule allowing pilots to calculate essential data in flight. This model quickly became the official watch of AOPA (Aircraft Owners and Pilots Association), a prestigious recognition in aviation.

In 1969, Breitling participated in the development of the first automatic chronograph movement, the famous Caliber 11, marking a milestone in watchmaking. In the 1980s, under the leadership of Ernest Schneider, Breitling strengthened its commitment to aviation and adventure sports, launching models such as the Chronomat, which redefined the modern chronograph.

The 2000s saw the creation of the Breitling Caliber 01 manufactured movement, another milestone in the brand's history. The brand's desire to guarantee the highest quality has been affirmed by obtaining COSC certification for its movements, a rare distinction in the industry.

What are the emblematic models of the Breitling brand?

Breitling Navitimer

A true icon in the world of aviation, the Breitling Navitimer was launched in 1952. Its steel case of at least 40 mm going up to 46 mm, with a water resistance of 30 meters, is equipped with a leather or steel strap. Powered by the Breitling Caliber 01, it features a distinctive dial with chronograph subdials and a rotating slide rule for flight calculations. This model has been adopted by pilots around the world and was even worn by astronaut Scott Carpenter during his space mission. The Breitling Navitimer has been worn by many personalities, particularly French ones such as Serge Gainsbourg, who like to wear it on a metal racing bracelet.

The Breitling Navitimer is one of the brand's flagship models, driven by the reference Breitling Navitimer B01 Chronograph.

Breitling Superocean

Designed for divers and water sports enthusiasts, the Breitling Superocean is recognized for its robustness and performance. Its 42mm to 46mm steel case, boasting impressive water resistance up to 200 ATM, comes with a rubber or steel strap. The Breitling Caliber 17 automatic movement powers this model, with a clear and luminous dial. Complications include date and a power reserve indicator for some variants.

Breitling Chronomat

The Breitling Chronomat is one of Breitling's most versatile sports watches. The 42mm to 44mm steel case, with 20 ATM water resistance, is complemented by a metal or rubber strap. The Breitling Caliber 01 powers this watch, which features chronograph subdials and a date. The model is known for its contrasting dials and unidirectional bezels, making it a popular choice among pilots and water sports enthusiasts.

Breitling Premier

The Breitling Premier is Breitling's elegant and refined line, aimed at those looking for a watch that goes well with formal outfits. The 40mm to 42mm steel case, with 100m water resistance, comes with a leather or metal strap. The movement can vary between the Breitling Caliber 01 and other automatic movements, with sleek dials displaying the chronograph and date functions. The likes of James Dean have been associated with this classic watch.

Breitling Avenger

Renowned for its robustness and functionality, the series Breitling Avenger is intended for demanding professionals. The 43mm to 48mm steel case, with water resistance up to 300 ATM, is coupled with a rubber or metal strap. Different Breitling movements power this watch, which includes chronograph functions, date functions, and even a unidirectional rotating bezel for some variants. The Avenger series is popular with military and aviation professionals for its reliability and bold design.

Breitling Classic AVI

A piece that reflects the brand's aeronautical heritage, the Breitling Classic AVI (Aviation) is a tribute to the brand's pilot watches from the 1950s and 1960s. The case of this timepiece is generally made of stainless steel, measuring between 40 and 43 mm, and offers a water resistance of 30 meters to 100 m, depending on the model. The strap can vary between leather and metal, giving the watch a sturdy yet elegant look. Powered by various high-precision mechanical movements such as the Breitling Caliber 13 or 23, the Classic AVI features an easy-to-read dial with chronograph dials and date. Its complications often include a tachometer, useful for calculating speeds. The Classic AVI is associated with the golden age of aviation and the spirit of adventure of that era.

The Breitling Classic AVI exemplifies the brand's passion for aviation and its commitment to maintaining high standards of quality and functionality. It evokes a time when flying was synonymous with glamor and exploration, and it continues to capture the imagination of pilots and aviation enthusiasts to this day. It’s a watch that speaks as much to history as it does to watchmaking expertise, and it continues to be an iconic piece in the Breitling collection.

Breitling Top Time

The Breitling Top Time, first released in the 1960s and recently re-released, is a nod to the vintage style and rebellious spirit of that era. It features a 41mm steel case, 30m water resistance, a leather or Milanese mesh strap, a Breitling Caliber 23 chronograph movement, a distinctive “Zorro” shaped dial or with contrasting subdials , and a date complication. This watch was associated with pop culture of the time, including actor Sean Connery as James Bond. The Top Time gained a following among the young professionals of the era and continues to attract those who appreciate its retro aesthetic and modern functionality.

The reintroduction of the Top Time shows that Breitling respects its heritage while remaining at the forefront of innovation. It is a piece that captures the essence of its era while delivering the precision and quality that Breitling is famous for. Its timeless design makes it appealing to collectors and vintage watch enthusiasts, as well as those looking to add a touch of classic elegance to their modern timepiece.

Breitling Endurance Pro

Specially designed for athletes and extreme sports enthusiasts, the Endurance Pro features an innovative 44mm Breitlight® case, offering exceptional lightness and strength. It features 10 ATM water resistance, a colored rubber strap, a Breitling Caliber 82 SuperQuartz™ movement, a dynamic dial with chronograph counters, and a tachymeter bezel complication for measuring speed. This watch, combining performance and style, is a perfect choice for those who lead an active lifestyle and want a watch that can keep up with them. Professional athletes such as triathlete Chris McCormack have made this watch their choice for competition, highlighting its exceptional qualities.

The addition of the Endurance Pro to Breitling's lineup demonstrates the brand's continued commitment to creating watches that meet the needs of professionals and adventure enthusiasts. With its unique combination of features and innovative materials, it stands out as a compelling choice for those looking to push the boundaries.

These different models represent the diversity and excellence of Breitling in the watchmaking landscape. Each one is a testament to the precision engineering and innovation that characterizes this historic brand.

How much does a Breitling watch cost?

Prices of new Breitling watches change every year, but most Breitling models cost between $ 5,000 and $ 10,000. The brand's entry level begins with a Breitling Endurance Pro proposed to $ 3,350, while a Breitling Super Chronomat B01 in red gold costs $ 42,500. The second-hand market is also an opportunity to look at to obtain a Breitling at more attractive prices.

Breitling: The benchmark brand for pilots’ watches

Breitling has solidified its place in the watchmaking landscape through its constant innovations and commitment to precision. Known for its strong ties to aviation, the brand has also extended its expertise to dive watches and lifestyle pieces. Breitling's positioning as a champion of technology and bold design makes it attractive to adventure seekers, professionals and style connoisseurs. To find out more about these exceptional watches, the brand's website is a useful resource of information. 

The brand Breitling is owned by the CVC Capital Partners fund and produces around 150,000 watches per year, all models combined. The brand that recently bought Universal Geneve in 2023, is also part of the Ranking of the most popular Swiss watch brands.

To choose the Breitling that suits you best, Dialicious owners’ reviews are a valuable resource for learning why customers choose Breitling. 

(Updated February 2024)