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Swatch - History, Models and Owners' Reviews

3.6

(42 Reviews)

1983

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The Swatch brand was created in 1983 by Nicolas G. Hayek in Switzerland. The name "Swatch" is a portmanteau formed from "second watch" or "swiss watch", in reference to its objective of offering an affordable and quality Swiss watch. Swatch launched its first watch in 1983, revolutionizing the watch industry by offering colorful and fun designs at an affordable price.

The range includes colorful and fun designer models like the Swatch Original, the Swatch Irony and the Swatch Skin, or the System Swatch 51 an automatic model entirely assembled by machines. Swatch surprised everyone in 2022 with the launch of the collaboration with Omega and the becoming famous Swatch Moonswatch !

The brand Swatch is owned by the Swatch Group and produces approximately 3,100,000 watches per year, all models combined. To choose a Swatch which suits you best, Dialicious owners' reviews are a valuable resource for evaluating each of the different models through real customer experience.

(Updated December 2023)

Owner reviews summary on Swatch

3.6

42 Reviews

3.7

Emotion

4.1

Design

4.3

Accuracy

3.9

Comfort

2.6

Robustness

3.3

Value for money

Secondary

Significance in a collection

Main

Rarely

Frequency to be worn

Often

Pleasure

Main motivation for buying

Investment

See Less Adjectives

Swatch profile is based on 42 owner reviews

Latest reviews on Swatch

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2

80

Tartan swatch

4.5

Bought for my dad, this Swatch is fun because hidden behind, small goldfish which is my dad's astrological sign and decorated with a tartan, to remind him of his love for England. Now, it is part of my collection because my dad is no longer here. It is a watch that has an importance for me because it was the last gift I had given him.

a month ago

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8

141

Swatch chrono black & White

4.4

Small Swatch as an inheritance that belonged to my dad. A classic style with an atypical two-tone strap. I wear it either with a hoodie or a classic shirt. Light and comfortable to wear. Very classic for a Swatch. A little touch of originality with the big blue hand and the date. I wear it from time to time thinking of my dear dad…

2 months ago

No photos yet

4

87

The abstract chrono

4.1

Little gift from my dad for my 40th birthday I like this abstract side of this Swatch chrono but not very readable with these colors and lines. Comfortable and light. It is fun to wear Quite imposing as a Swatch but it fits on my wrist It is a watch that I particularly like because it is the last watch offered by my late friend dad

2 months ago

All Swatch models

Frequently Asked Questions about Swatch

Owners' reviews for Swatch are an excellent source of information to identify the Swatch watch that suits you. The top 3 Swatch models praised by 42 authentic brand owners are as follows: No.1 Swatch Classic, No.2 Swatch New Gent, No.3 Swatch Irony. Check the list of the best Swatch models ranked based on brand owners' reviews.
There are as many ways to love your Swatch as there are models Swatch. Each person appreciates their Swatch Classic or Swatch New Gent according to their own criteria and how they appreciate a beautiful watch. Some will love their Swatch Irony because they find it Fun or Pleasant, while others may find it Cool. Discover how owners love their Swatch with the help of 42 authentic brand customer reviews.
The top 3 Swatch models that customers have specifically purchased for investment are as follows: No.1 Swatch Sistem 51, No.2 Swatch Moonswatch, No.3 Swatch Irony. However, investing in a Swatch watch, like in other areas, is not an exact science, and it is important to be cautious before choosing one for investment. Feel free to consult multiple sources of information, including auction results, to track the value of Swatch models.
Buying a Swatch or another watch brand is a complex exercise that depends on many criteria. 42 authentic customers owning a Swatch bought it, particularly because they were looking for a Fun, Pleasant or Cool watch. Check Swatch customer reviews to refine your preferences and find the Swatch that suits you.
All tastes and colors are in nature, and everyone will appreciate a Swatch watch according to their own aesthetic criteria. Swatch offers many models particularly appreciated by owners for their design. The 3 most beautiful Swatch watches according to 42 authentic brand customers are as follows: No.1 Swatch Classic, No.2 Swatch New Gent, No.3 Swatch Irony. Check the ranking of the most beautiful Swatch based on brand customer reviews.
For 42 authentic Swatch owners who shared their reviews, the top 3 Swatch models are: No.1 Swatch Classic with an average rating of 4.5/5, No.2 Swatch New Gent with an average rating of 4.1/5, No.3 Swatch Irony with an average rating of 4.1/5. As other models are also appreciated by owners, check the ranking of the best Swatch to know the complete list of the best models of the brand.
Design, comfort, precision, or robustness... many criteria come into play before buying a Swatch. If precision is your number one criterion, the Swatch Classic is the first choice of the brand's owners. If it's design, the Swatch Collaboration may be more suitable for you. In any case, check the reviews of authentic Swatch owners to help you make your choice.
Swatch, offering watches for more than 41 years, provides numerous opportunities to explore vintage models. The main ways to buy a Vintage Swatch are as follows: specialized online selling sites such as Chrono24 or Watchfinder; stores specializing in Vintage watches, Swatch and/or other brands; and finally, auctions. In any case, pay attention to the reputation of the seller and/or intermediary. If possible, examine the Swatch in person or request the most detailed photos possible. You can also prefer a Swatch with a certificate of authenticity issued by Watchcertificate, for example.

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