Why customers love Bell & Ross?

I have long imagined/searched for The Brand, The Watch for my 40th birthday. As an aviation fan, I was inevitably heading towards Breitling, but when the Bell & Ross BR 03-94 Blue Steel crossed my path, it was love at first sight. This beauty combines military design and modernity. Its 42 mm square stainless steel case is imposing and robust, on my wrist it is perfect (I have trouble with diameters less than 40 mm). It is difficult to choose the color, we would need them all, but I always fall for blue. The dial and its hypnotizing sunray blue subdials allow optimal readability. It is equipped with the BR-CAL.301 movement, based on the ETA 2894-2, which offers a 42-hour power reserve, a simple calendar complication (date) and a stopwatch. It is waterproof up to 100 meters but I never dared to put it in water, the watch is equipped with an anti-reflective sapphire crystal. It is comfortable, sold with its blue leather strap and a Nato-style nylon strap that I have never worn. No metal strap, too bad, I would have liked to see it with one. The price is quite expensive, it would have been a nice plus if it were COSC certified but it has no equal so we crack. As soon as you put it on your wrist, you feel like you have received your mission order, all you have to do is get into your Mirage 2000 or Rafale to go tease Maverick.

Resolutely urban, this BR05 represents in my opinion the perfect balance between elegance and robustness. I love its design and its integrated bracelet, I can wear it in all circumstances, as much on Sunday afternoon with friends as on Monday morning at the office. As chic as it is sporty, it adapts to all outfits and its bracelet is really comfortable. Some of the typical characteristics of Bell & Ross such as the shape of the case, its very readable dial and its oscillating weight, visible on the back with a 360-degree design, are also to be highlighted. The only small downside in my opinion: the crown is small and can seem a little fragile for a watch of this caliber.

First BR for me with this Bellytanker 41mm. A box shape that I love, an incredible finesse (when you see what others do on the market ...), a steel bezel that gives it a raw side and a super comfortable bracelet. Added to these superb ingredients is the fact that it is a limited edition, that it is waterproof to 100m and that the date is perfectly integrated. A great chrono far from the mainstream, I love it!

My first square watch and I love it. At first I was skeptical about buying and wearing this watch that I found too thin until the day when I passed by the retailer's store, I went in to try the BR05 to see what it would look like on my big wrist and finally and after several tries between the BR05, the BR03 Diver and the BR03 Black Steel which I finally left with. And since then I love wearing it and especially on the khaki rubber strap that the retailer gave me.

I bought myself this magnificent watch after building my house as a reward for a year of hard work. Before taking the plunge, I went to see it for over a year in the window of the Ad where I acquired it. I wanted a chronograph, and for me, it represents everything I like because it combines sportiness, class and refinement with its little vintage side, especially thanks to the color of its indexes. It is a little-known model, especially with its rubber strap.

What a mug! But only mug Deplorable reliability and precision. Finish, let's say, random with haphazard needle/index alignments. In short, a lot of bluffing and pretension. The brand's website is nevertheless clear. But understand that "urban explorer" means "shopping".

Passionate about diving for a few years, how can you not have a watch dedicated to this hobby. While many buy diving watches just for style and don't even dare to wash their hands with them, I decided that it had to be used for what it was designed for. This is not my first Diver BR, I actually sold the first one to finance this one. why change one diver for another you might say?! firstly the reason we change is aesthetics, I'm going from a khaki model that was the military diver to a blue ceramic model, all BLUE. Which brings us to the second reason, I've always dreamed of having a blue watch since my childhood, for the moment we have two good reasons to be tempted to change eh! More rational but not least this watch has a story, that of the partnership between BR and the Tara Ocean foundation, being a diver I am particularly sensitive to the protection of the fauna and flora of our seas. this is therefore a more than valid reason to take the plunge. As soon as the release of the watch was announced I went to my watchmaker to place an order, a few weeks later I received the watch with the chosen number and yes since not to deviate from my rule it is once again a limited series (999 copies) and I have the 29 no I am not chauvinistic but I like the winks. As said above, I bought the watch first of all to dive, a Seiko SKX could have done the job but it is not a diver of my favorite brand so I prefer to stay with BR to find my happiness. Barely two days later here I am in a wetsuit ready to test the beast underwater. Reading comfort in broad daylight, that's inevitable, the white and blue contract does it well, on the other hand, a big change compared to my old diver, the superluminova used is not the same. We go from green superluminova C3 which charges quickly and restores a lot to blue superluminova grade X1 which charges just as quickly but less visible, much less visible. I admit that I was slightly upset especially during deep dives but fortunately the diving light allows the watch to be charged as needed which allows good readability to be restored. The second negative point for those who buy a diver for diving is that the brand does not allow the choice of the size of the velcro strap, it is automatically an S plus this one is specific to the tara since it has a blue buckle. So I had to buy an additional strap for diving so that it fits thick wetsuits. Despite these two drawbacks, the watch perfectly fulfills its functions, it also benefits from a movement upgrade that increases its autonomy from 38h to 54h. the choice of colors is great, very harmonious, the blue changes shade depending on the ambient light and it matches with different strap colors .... it is really a very pleasant model to wear. last very cool point but this is just my opinion, the caseback is decorated, the foundation's sailboat is engraved on it and it is really very successful. The watch also comes with a PVC patch representing the sailboat with the orange and blue colors of the foundation. I find that this 03 is a success to symbolize the 20 years of the foundation. I think you will have understood despite the two negative points I am won over and do not regret my purchase at all.

One of the few big watches that I like to wear thanks to its reduced horns. The ceramic makes it very soft to the touch. The readability is at the top day and night with this nightlum series. The integration of the date at 4 o'clock is great by taking the font size of the reference. The change of bracelet is simplified by the pierced horns.

I have always been a fan of the Sinn brand and tool watches in general, much less of B&R for which I have no real interest. But this association of the two, produced in the 90s based on the Chrono 144, definitely won me over. This chrono is not a dress watch, it is thick and heavy, has presence on the wrist with its fake integrated bracelet look, but it exudes a crazy charm, notably due to the combination of the tritium patinated indexes and those of the fluorescent orange chrono. The absence of a tachymeter bezel overhanging the case is also an important point, aesthetically I prefer it internal and on the flange as here.

I had a boss in my old job who had a superb watch, I looked at it several times, I tried it on many times, this watch caught my eye. It was a BR 03-92 PVD Black, marked by the years, patinated, but very pretty despite the multiple marks made on the coating. This watch stayed in a corner of my mind, secretly telling myself that one day, when the means were there, I would treat myself. At the same time, I gradually began to develop a passion for watchmaking in general, thanks to this brand. I bought my first automatic in 2021, an Atelier Jalaper model AJ 001-S (which I will probably present here shortly). At the time it was already a lot of money, but I did not forget Bell & Ross. Then, without enough money in my pocket, I went to the BR boutique located in Paris where I was able to try on a 03-92, this time in ceramic, and I fell under its spell once again. I was going to leave, but the 03-94 was catching my eye, so I put it on my wrist, and I felt a little something more than with the 03-92. It was also a black version, in ceramic. I left the boutique, this time it was clear in my head, no more buying watches, the next one would be a Bell, I still had to know which one, and one thing is sure, I would have to save up! Some time later, with the help of a bonus, I left a Parisian AD with the Bell in my backpack, that's it, my first watchmaking dream had come true... Until the next one... After a little less than a year in my possession, worn on many occasions and many times, my general opinion of the watch is very good. I hesitated for a long time with the 03-92, the price was also more attractive, but I find the chrono more "homogeneous", the extra thickness is not a negative point, on the contrary, I find the whole more coherent and even if it means breaking the bank... I might as well really do it! Being a fan of "full black", I therefore bought a ceramic version, I had read a lot of opinions on this type of coating before buying, I must say that I am very happy with it, I have already hit the watch several times (using it daily), I have never damaged it. One of the strong points of this watch is that with this color, it adapts to an incalculable number of bracelets, rubber, fabrics, leather, changing its look completely, matching perfectly with the colors of the clothes I wear, a real flashions victim! I must admit that paradoxically I almost only wear 39 mm, I do not like "big" watches. BR is the only exception, its size on my 17 cm wrist does not seem disproportionate to me at all, once again, tastes and colors ... I wore it in all circumstances, work, dinners, weddings, swimming pool, it does not stand out in any of these areas. Concerning the watch box, a pretty BR case with a leather covering, which opens by pressing a button, the watch on top, a canvas bracelet, and the BR tools wedged underneath, but hey, we do not care about that! The new original rubber strap is very comfortable, thinner than the old ones, but in terms of comfort, nothing beats the canvas provided originally (in my opinion). The case is square, have you noticed? The aligned screws are ideally positioned for a maniac like me, the sapphire crystal is at the level of the bezel, and does not protrude, it takes a lot of reflections that said. The readability of the dial is very good, even on this chrono version, the indexes are clear, precise, white on black and always a sign of excellent readability. The sub-counters are proportionate to the watch and therefore relatively imposing, without distorting the general shape, the small second on the right and very readable, the counter on the left as well. Reading the date is easy, although small, but fits perfectly between 4 and 5 o'clock. The inscriptions on the dial are few, the brand at the top, the model at the bottom, and a discreet "swiss made" at the level of the indexes. The tachymeter flange is discreet but readable. Concerning the negative points, I only find one, the price, which has continued to increase at BR (unfortunately common to many other brands). The general appearance exudes solidity, it has a real presence on the wrist, very good readability, it fulfills its task perfectly, with all the same a drift of about 10s per day measured on mine. With this BR I also discovered the community around the brand, in particular the "BR Gang", a really caring community, attentive, a real well of knowledge around the brand. In short, being attracted by everything that flies above my head, watches, and having fallen under the spell of the brand a few years earlier, I absolutely do not regret my purchase, you still have to like this style!