Bulgari - History, Models and Owners' Reviews

The brand Bulgari, established in 1884 in Rome by Sotirios Voulgaris, a Greek goldsmith, started as a small jewelry store before growing into a giant of the luxury industry. The brand is renowned for its bold designs and innovative use of color, creating a fusion between classic tradition and modern style.

History of the Bulgari brand

Since 1950, Bulgari has been a leading player in the field of fine watchmaking, combining exceptional know-how with unique design. In 1980, Bulgari launched its Bulgari Bulgari collection, which quickly became iconic. The brand continued to innovate, introducing complex complications and bold designs, solidifying its place in the world of fine watchmaking.

What are Bulgari’s iconic models?

Bulgarian Serpenti

Bulgari's Serpenti collection is undoubtedly one of the most daring and distinctive ever created in the world of watchmaking. Inspired by the sensual and mysterious form of the snake, this unique collection began in the 1940s. The watch case often takes the shape of the snake's head, while the bracelet wraps around the wrist like the body of the animal, creating an effect that is both fascinating and luxurious. There design of the Serpenti has evolved over the decades, incorporating precious materials such as gold, platinum and precious stones, and featuring varying degrees of waterproofing. The movement can be mechanical or quartz, depending on the model. The dial, often adorned with diamonds or other precious stones, is a true testament to Bulgari's exceptional craftsmanship.

Bulgari Octo Finissimo

The Octo Finissimo model marked an important milestone in modern watchmaking. With its ultra-thin octagonal case, water-resistant to 30 meters, a sophisticated titanium or ceramic bracelet, and an exceptionally thin mechanical self-winding movement, the Octo Finissimo defines elegance in simplicity. The clean dial without unnecessary complications emphasizes the minimalist approach to design. The world record for ultra-thinness, disputed with the Richard Mille brand or the Piaget brand, in several categories has been established by this watch, proving that bold design and fine watchmaking can coexist. Celebrities and watch connoisseurs were attracted to this iconic piece, making the Octo Finissimo a true revolution in the world of watchmaking.

Eight Bulgarians 

Bulgari's Octo collection is a remarkable fusion of geometry and simplicity, reflecting the excellence of watchmaking and the audacity of Italian design. Launched in the 2000s, the Octo quickly proved itself as a key model of the brand. The octagonal case, inspired by Roman architecture, is a defining feature of this collection. Water resistance varies depending on the model, and the case is generally made of gold, steel, or ceramic. The bracelet can be made of high-quality leather or precious metal, adding a touch of sophistication. The movement can be mechanical or quartz, reflecting Bulgari's precision and technical expertise. The dial, often without major complications, is a model of clarity and simplicity, with well-defined indexes and hands.

Check out the Bulgari watch reviews to choose the Bulgari Octo that suits you.

Bulgarians Bulgarians

The Bulgari Bulgari collection is one of the brand's most recognizable series, and it symbolizes the perfect marriage between tradition and modernity. The characteristic round case, waterproof up to 30 meters, is surrounded by a large ring on which the name "Bulgari" is engraved twice, creating an unforgettable look. The bracelet, available in steel, leather or gold, brings a touch of elegance, while the automatic or quartz movement ensures precision. The clean dial is devoid of unnecessary complications, showcasing the simplicity and beauty of the design. Launched in 1977, this watch has become a symbol of the brand and has been worn by various personalities and watch connoisseurs. The Bulgari Bulgari is more than a watch; it embodies the spirit and heritage of the Bulgari house, blending classic Roman charm with contemporary sensibility.

Bugari: The brand combining simplicity and extravagance

Bulgari is more than just a watch brand; it is a symbol of elegance, audacity and innovation. Each collection, whether the seductive Serpenti, the powerful Octo, the radiant Lvcea, the glamorous Diva's Dream, or the classic Bulgari Bulgari, reflects an aspect of Bulgari's rich and diverse identity.

The Bulgari website offers a wealth of useful information, and Dialicious customer reviews can help in choosing the perfect model. Bulgari's style, combining simplicity and extravagance, with historical anecdotes, ensures that each watch is a work of art and a piece of history. Bulgari's impact on the watchmaking landscape is profound and lasting. The brand continues to push the boundaries of watchmaking, setting new standards of beauty and sophistication.

Consult the Bulgari reviews offered on Dialicious by genuine customers to make the right choice.

Bulgari is owned by LVMH Group such as other brands including Zenith, TAG Heuer ou Hublot. 

(Updated October 2024)