Chanel - History, Models and Owners' Reviews

Founded in 1910 by Gabrielle "Coco" Chanel, the Maison Chanel has become a global icon of fashion and luxury. Although mainly recognized for its contributions to haute couture and perfumery, Chanel has also left its mark on the world of watchmaking with creations combining elegance, innovation and artisanal know-how.

The Watchmaking Beginnings of Chanel

It is in 1987 that Chanel enters the world of watchmaking with the launch of the Première watch. This timepiece is distinguished by its octagonal case, inspired by the shape of Place Vendôme in Paris and the cap of the famous N°5 perfume. The chain bracelet interwoven with leather is reminiscent of the handles of the brand's iconic bags, giving the watch a look that is both sophisticated and timeless. La Première embodies the very essence of feminine elegance according to Chanel.

Innovation with the J12 Collection

In 2000, Chanel revolutionizes watchmaking by introducing the J12, a unisex watch in high-resistance ceramic. Initially offered in black, then in white in 2003, the J12 is distinguished by its sporty and elegant design. The ceramic used offers scratch resistance and incomparable comfort on the wrist. Over the years, the J12 has evolved, incorporating manufactured movements and watchmaking complications, while retaining its iconic aesthetic.

Mastery of Fine Watchmaking

Chanel didn't just create exquisitely designed watches; the brand has also invested in the development of high-precision watch movements. In 1993, Chanel acquired the Swiss factory Châtelain, located in La Chaux-de-Fonds, thus integrating the entire manufacturing process, from design to assembly. This acquisition allows Chanel to master the most advanced watchmaking techniques and to guarantee impeccable quality to its creations.

Collaborations and Strategic Investments

In order to strengthen its position in the watch industry, Chanel has established strategic partnerships with independent watch houses. The brand has notably acquired stakes in companies such as Bell & Ross, Romain Gauthier, F.P. Journe and MB&F, reflecting its commitment to watchmaking excellence and innovation. These collaborations allow Chanel to benefit from a unique know-how and to offer watches with exclusive and high-performance movements.

Iconic Collections

In addition to the Première and J12 collections, Chanel has enriched its watch offering with models such as:

Monsieur de Chanel : Launched in 2016, this men's watch is equipped with the first movement entirely designed and manufactured in-house, the caliber 1. It is distinguished by its jumping hour display and its retrograde minute complication, combining technicality and refined aesthetics.

Mademoiselle Privé : This collection highlights Chanel's artisanal know-how, with dials decorated with precious motifs such as the camellia, the comet or the lion, symbols dear to Gabrielle Chanel. Artistic techniques, such as enamel, engraving or marquetry, enhance these exceptional pieces.

Commitment to Excellence

Chanel attaches paramount importance to quality and innovation. The brand has thus developed exclusive materials, such as beige gold 18 carats, offering a unique shade and increased durability. In addition, Chanel continues to innovate by integrating sophisticated watch complications and exploring new designs, while remaining faithful to the aesthetics and values ​​that have made it famous.

Conclusion

For more than three decades, Chanel has established itself in the world of watchmaking by combining tradition and modernity. Thanks to its know-how, its strategic investments and its commitment to excellence, the brand continues to offer watches that seduce both through their timeless design and their technical performance. To own a Chanel watch is to display a symbol of elegance, refinement and innovation.

Get inspired by Dialicious owners’ reviews to find the Chanel watch that suits you.

(Updated February 2025)