Eterna - History, Models and Owners' Reviews

Eterna, a watchmaking company founded in 1856 in Grenchen, Switzerland, has always been at the forefront of watchmaking innovation. His contributions to the industry are undeniable, with achievements such as the first alarm wristwatch or the development of the automatic movement with ball bearing rotor.

Eterna is one of the most respected Swiss watch brands, and its history during the first decades of the 20th century is particularly interesting.

History of the Eterna brand

At the turn of the century, Eterna was already recognized for its production of high quality watches. It was a period of intense technical innovation for the watch industry in general, and Eterna was no exception. The brand was one of the first to adopt and improve modern production methods, allowing for more precise and consistent watch manufacturing. In 1914, Eterna received a prize for the precision of its watches at the Neuchâtel Observatory, confirming its reputation for excellence in watchmaking precision.

The split of the brand into two distinct entities

Probably the most significant event of this period was the split of Eterna in 1932, giving rise to Eterna and ETA. While Eterna continued to focus on the manufacturing of finished watches, ETA became an independent holding company dedicated to the production of watch movements which will gradually integrate many other movement manufacturers such as A. Schild, Unitas, Fontainemelon or Valjoux to name a few.

This split was strategic. By separating the production of movements from the manufacturing of the watches themselves, the company could better specialize and optimize each segment. ETA quickly became one of the largest and most important suppliers of mechanical movements to the Swiss watch industry, while Eterna continued to produce watches on its own.

During this period, Eterna also introduced several technical innovations. In 1908, the brand filed a patent for the first wristwatch with an alarm. Although the idea of ​​a wristwatch is not new, the combination of an alarm function was a major innovation.

Since 1950, Eterna has continued to evolve in tandem with industry trends, while maintaining its commitment to quality and innovation. The brand's logo, five small balls, is a direct allusion to the famous ball bearing rotor that it introduced, becoming a reference in the world of watchmaking.

What are the emblematic models of the Eterna brand?

Eterna, over the years, has produced a multitude of models that have impressed with their design, functionality and innovation. However, the development and recognition of certain models particularly marked the watchmaking landscape between the start of the 20th century and the 1930s:

Eterna KonTiki : Inspired by Thor Heyerdahl's Kon-Tiki expedition in 1947, the KonTiki model is Eterna's diving watch. With a sturdy steel case, impressive water resistance, a leather or steel bracelet, an automatic movement, a luminous dial for optimal readability and a rotating bezel, it is a symbol of adventure and discovery.

The KonTiki collection is undoubtedly the spearhead of the brand. Multiple variations have emerged since its creation, including the Eterna KonTiki Date.

Eterna Eternity : This watch is the epitome of elegance and sophistication. With its steel case, suitable water resistance, a leather or steel bracelet, an automatic or quartz movement, and a refined dial, it is ideal for those looking for a classic watch for all occasions.

Eterna Advent : This watch, featuring a steel case, automatic movement, dial with date and central seconds, is a tribute to Eterna's watchmaking innovation and its rich history.

Eterna Madison : With its rectangular and refined design, the Madison reflects the elegance of the 1920s and 1930s. Equipped with a precise mechanical movement, it is a watch that combines art deco aesthetics and performance.

Eterna Matic : Although the introduction of "Matic" technology (using a ball-bearing rotor to increase the efficiency of automatic winding) dates after World War II, it is essential to understand that the preliminary work and desire for innovation began well before, in the 1930s.

Eterna Pilot : Pilot's watches were in vogue in the 1930s, with aviation experiencing rapid growth. Eterna has developed specific watches for pilots, focusing on readability and durability.

Eterna Heritage : Watches in the Heritage Collection celebrate the brand's heritage, drawing inspiration from designs and innovations from years past, including the 1920s and 1930s.

It is important to note that Eterna, throughout its history, has constantly sought to push the boundaries of what is technically possible, while maintaining a strong sense of aesthetics and design. These models and others embody this spirit, reflecting the tradition and innovation that make Eterna such a respected watch brand.

How much does an Eterna watch cost?

The prices of Eterna watches change regularly and vary depending on the model. Most cost between 1,000 CHF and 4,000 CHF depending on the finishes. Prices also fluctuate depending on the distributor, and promotions sometimes allow you to benefit from a more competitive price. The second-hand market is a great opportunity to find a cheaper Eterna Vintage.

Eterna: A brand at the heart of Swiss watchmaking history 

Eterna, while being a discreet brand, has left an indelible mark on the watchmaking landscape. It combines tradition, innovation and quality, offering durable and timeless watches for connoisseurs and enthusiasts. It is today owned by China Haidian Holding Limited and produces less than 10,000 watches per year, all models combined.

For those looking to learn more about Eterna watches, the brand's official website is a great resource. In addition, the Dialicious owners’ reviews provide useful insight for those considering an Eterna watch.

(Updated February 2025)