Ferro & Company - History, Models and Owners' Reviews

Ferro & Company is a Canadian watch brand founded in 2014 by brothers Bob and Ary Shahbakhshi. Their ambition was to create high-quality watches, inspired by the vintage aesthetic of aviation and motor racing, while remaining accessible in terms of price. Having not found models corresponding to their expectations on the market, they decided to design their own timepieces, combining retro design and modern technologies.

Philosophy and Inspirations

Ferro & Company's philosophy is based on creating watches that tell a story, drawing inspiration from the golden age of aviation and motor racing. Each model is designed to evoke a bygone era, while incorporating contemporary materials and movements. This approach allows the brand to offer unique pieces, combining nostalgia and performance.

Iconic Collections

Distinct Series

The collection Distinct is one of the most emblematic of Ferro & Company. These watches are distinguished by their single-hand display, a feature reminiscent of classic racing car speedometers. The clean, minimalist design of this series has won over many watch enthusiasts. Notable models include the Distinct 3.0 Grand Prix Automatic, which features colors inspired by legendary motor racing.

AGL Series

Inspired by 1940s aviation, the collection AGL (Above Ground Level) pays homage to the on-board instruments of aircraft of this era. These watches feature clear, readable dials, with details reminiscent of altimeters and other aeronautical gauges. The models in this series are equipped with Swiss and Japanese movements, guaranteeing precision and reliability.

Time Master 70s

Launched in 2024, the Time Master 70s is a watch that captures the essence of 1970s style. With its vibrant and original design, it evokes the timepieces worn by the icons of that decade. This model demonstrates Ferro & Company’s ability to draw from different eras to create watches with a unique character.

Crowdfunding Campaigns

Ferro & Company regularly uses crowdfunding platforms to launch its new collections. This approach allows the brand to test public interest in its designs and directly involve customers in the development process. For example, the Kickstarter campaign for the watch inspired by the Le Mans races far exceeded its initial objective, demonstrating the enthusiasm for the brand's designs.

Quality and Accessibility

One of Ferro & Company's strengths is its ability to offer high quality watches at affordable prices. By collaborating with renowned manufacturers and using premium materials, the brand assures its customers of durable and efficient products. The Swiss and Japanese movements incorporated into their models are renowned for their precision, while the careful designs reflect careful attention to detail.

International Presence

Based in Vancouver, Canada, Ferro & Company has expanded its international presence thanks to its innovative approach and the quality of its products. The brand's watches are available on their official website, as well as at various retailers around the world. In France, for example, the Ocarat online store offers a selection of Ferro & Company models, thus facilitating access to these pieces for French watch enthusiasts.

Conclusion

Ferro & Company embodies the successful fusion of vintage design and modern technology. Inspired by the history of aviation and automobile racing, the Canadian brand offers watches with a unique character, combining retro aesthetics and contemporary performance. Thanks to an approach focused on quality, accessibility and innovation, Ferro & Company has forged a place of choice in the international watchmaking landscape, attracting enthusiasts looking for authentic timepieces steeped in history.

Get inspired by the reviews of real customers to find the watch that suits you.

(Updated March 2025)