Furlan Marri - History, Models and Owners' Reviews

Founded in 2021 by Andrea Furlan and Hamad Al Marri, Furlan Marri is a Swiss watch brand that has quickly captivated watch enthusiasts thanks to its creations combining vintage design and contemporary know-how. Inspired by the aesthetics of the 1940s and 1950s, the brand offers high-quality timepieces at affordable prices, thus democratizing Swiss fine watchmaking.

Origins and Foundation

Andrea Furlan, Swiss industrial designer graduated from the École Cantonale d'Art de Lausanne (ECAL), has had a passion for watchmaking since childhood. For his part, Hamad Al Marri, watch collector and enthusiast, shares this same fascination. Their meeting in 2020 marked the start of a fruitful collaboration, leading to the creation of Furlan Marri the following year. The brand name is a combination of their last names, symbolizing their partnership and shared vision.

Launch and Initial Success

Furlan Marri's first model, a mecha-quartz chronograph inspired by classic designs, is launched via a campaign Kickstarter in March 2021. This initiative has been a resounding success, reflecting the enthusiasm of enthusiasts for watches with careful design and high-quality finishes, offered at competitive prices. The brand stands out for its attention to detail, including finely crafted cases and impeccably finished dials.

Evolution Towards Mechanical Movements

Building on this initial success, Furlan Marri expanded its collection by introducing watches equipped with mechanical movements. In 2022, the brand introduces three-hand models with sector dials, powered by Swiss automatic movements from La Joux-Perret. These watches, while retaining the vintage aesthetic dear to the brand, offer increased precision and reliability, thus meeting the expectations of watchmaking purists.

Collaborations and Limited Editions

Furlan Marri also stands out for his prestigious collaborations. In 2023, the brand joins forces to the expert watchmaker Auro Montanari to create a Swiss flyback chronograph, combining classic design and modern complications. This limited edition demonstrates the brand's commitment to offering unique pieces, the result of partnerships with emblematic figures in the watchmaking world.

Philosophy and Commitment

Furlan Marri's philosophy is based on the democratization of fine watchmaking. By offering watches with luxurious finishes at affordable prices, the brand pays homage to the master watchmakers of the past while addressing a new generation of enthusiasts. Each creation reflects a balance between tradition and innovation, where respect for Swiss watchmaking heritage is combined with a contemporary approach to design and production.

Conclusion

In the space of a few years, Furlan Marri has established itself as an essential brand in the Swiss watchmaking landscape. With clear vision, strategic collaborations and a commitment to quality, it continues to appeal to watch enthusiasts around the world, affirming that watchmaking excellence can be synonymous with accessibility.

Get inspired by Dialicious owners’ reviews to find the Furlan Marri who suits you and understand why watch enthusiasts choose Furlan Marri ?

(Updated February 2025)