Edma - History, Models and Owners' Reviews

Just a year ago, my father found his communion watch in the bottom of a drawer: an Edma Super automatic diver from the 70s, unfortunately stopped… We then undertook its restoration and my interest in this brand, relatively unknown these days, has continued to grow. I therefore became interested in its history as well as the different models marketed between 1944 and 1978 (date of cessation of activity). Today I present to you my Edma chronograph, dating from the early 70s: -40mm diameter case (excluding crown), bidirectional rotating bezel in bakelite, stainless steel case back and domed plexiglass glass. - "Reverse panda" type dial with large tritium indexes, tachymeter and telemeter scales, minute and small second sub-counters at 3 and 9 o'clock as well as the Edma and Incabloc mentions at 12 and 6 o'clock. - The whole is powered by a Landeron 248 caliber with manual winding. The precision is good and the power reserve is approximately 50 hours. I immediately fell in love with this chronograph for its resolutely vintage and balanced look. The reflections of light on the lighter and slightly hollowed sub-counters are magnificent and eye-catching. Recently arrived in my collection, I wear this watch very regularly and on all occasions.

This is the brand's slogan, and it perfectly represents my watch. EDMA is a small brand founded in 1944 in Saint-Imier in Switzerland, but itself comes from the MOERI and JEANNERET watch factory created in 1892. They are therefore not beginners, and there is a certain know-how. Moreover, enthusiasts are trying to perpetuate this brand today. My EDMA watch is a very pretty dress watch from the 60s, with some original aesthetic attractions. The bezel is grooved in a circular way, but also faceted, which gives a very nice rendering to the light. The nicely worked indexes are all horizontal and bring an unusual style. Otherwise, the gold plating is of quality, the dial is sunrayed, the small second at 6:00 is discreet, and the typography of the numbers is superb. All this makes a watch that I find harmonious. The hand-wound caliber is a classic FE 233-60 with 15 jewels and 18,000 A/h. The precision is very good and the power reserve is 50 hours (more than adequate for its time). It is a dress watch that I like to wear, especially thanks to its bezel that subtly reflects the light and gives it a crazy class (but much more discreet than a fluted bezel). And of course, like any small unknown vintage, an unbeatable price/pleasure ratio!