Why customers love Rolex?

You can say what you want and hate it for fun, it remains the reference. Its qualities are no longer to be demonstrated, discussing them is almost an outrage. It is the archetype of the diving watch and the one that gave a generation the desire to be interested in mechanical watchmaking again. It is the watch of superlatives as it has no flaws. Obviously there are flaws but they are rather created by our gaze. This all green version, called HULK, was given to me by my wife for a decade at the time when this configuration did not meet with great success and remained in stores at retailers who advised customers to wait a little for the black ones to come back. Fortunately she knows me well and knew that I would love this shade attached to the history of the brand. Since we like to give them nicknames, the real Wimbledon should have been this 116610LV. It’s a Queen that nowadays is most often worn as a blazer in the evening but that for my part I use on a daily basis without fear.

Happy owner of this Rolex 1680 red for almost 2 years, nothing made me want to have one. By the greatest of coincidences, it was a friend who offered it to me when it was broken. At first I thought it was yet another Rolex and then I saw it. Its old proportions, its hesalite plexi, its patina made me switch to the Swiss brand. Without further ado, I took it with me to give it a new lease of life without touching the cosmetics. Each brand has its own history that I am lucky enough to know, impacts on the bezel are diving accidents, a ghost bezel is exposure to sea water and the Moroccan sun. It is one of the watches that I wear the most and that I will surely pass on to my son in the future

I initially wanted a Sub Mariner Date, the latest iteration of the house, then when I went to try this Sea Dweller I immediately fell under the spell of this magnificent diver. A very beautiful presence on the wrist, the red line, model initially released in 1999 for the 50th anniversary of the legendary Sea Dweller. I am not a diver, the only time my watch will see water is during a dishwashing session, no more, no less. It's a shame but who knows, one day it will really see the ocean. In the meantime, as soon as I iron it, it's a real pleasure. I recommend trying this watch, less common than its little sister and certainly less copied.

I wanted a small watch with yellow gold because I love this material. I came across this model while doing a configuration on the Rolex website. So I visited my AD like many others who put me on the list. A week later I received a call to inform me that my watch was waiting for me at the store. I really love this watch that may seem Bling Bling and it is, but I like it like that. It's always a pleasure to wear it with my other pieces. I wear it in all circumstances, no matter what I'm wearing, because a watch is above all to be worn for oneself and not for others.

My first Rolex and I must admit that I am not disappointed, I hesitated with the Polar dial, but the hesitation was short when I was in the presence of this magnificent Explorer 2, this fixed bezel is a marvel, what can I say about the GMT function or rather a day/night marker, I do not know what it conquered but it certainly conquered me, I am crazy about it, I alternate quite often with my other trinkets, as soon as I open my pelicase, my heart beats wildly and this exploII winks at me "me, me, me, me" the 42mm diameter may seem large but it is not, a real daily pleasure. Little known and perhaps unloved, for my part I love it

At first, nothing was predestined for this timepiece to enter my collection. Already having the Explorer 2 in my possession, I made the mistake of trying on this little Explorer, not so small, and it was love at first sight. It has a crazy charm, this plethora of details, this size, this presence, this brilliance made me fall in love with this little gem. My AD was able to find me a model in just 2 days. What a joy to wear it every day, it is discreet and so classy that I never tire of contemplating the 3-6-9 adorned with its lumibright. As you will have understood, I am crazy about it. It is very pleasant to wear even if the adjustment was a little too tight at first, the easylink has restored a little grace to my wrist. Far from the madness of Daytona and other GMT Masters, it really deserves to be an icon. I advise you to try it on to realize that you have a sleeping monster there

The watch I've always dreamed of... A Rolex Daytona Zenith El Primero version 6 reversed on the dial as a bonus... Tritium index that perfectly match the immaculate white dial... Thin, elegant and trendy with good racing vibes! A discreet Rolex all things considered... Many thanks to my buddies from San Mateo cars&coffee for guiding me to this choice.

14 years ago, I bought this Rolex Sea-Dweller 16600, thinking I was making a good choice. And after all these years, I am still convinced that it was. There is something special about this watch, it has also become unique with a leather strap that is the polar opposite of the original strap! But maybe it is simply the bond I have developed with it over time. Robust and discreet, in my eyes at least, I particularly appreciate its 40 mm case, which gives it a perfect balance. But in my opinion, what really sets it apart is the absence of a cyclops on the date. Some would say that it is a drawback, but personally, I find that it reinforces its charm. As for its weight (144 g), slightly higher than that of a Submariner, I feel it as a sign of solidity, but I can understand that others perceive it differently. Performance-wise, it has rarely disappointed me. With its caliber 3035 or 3135 - suddenly I have a doubt - it remains remarkably precise, even after all these years, but maybe I am not picky enough to notice small variations. I have only had one service in 14 years, which seems more than enough, but who knows, maybe I should be more vigilant? What I also like is the natural wear it has developed over time. Its tritium indexes have acquired a subtle patina, and the aluminum bezel shows some signs of use. Does this add to its character or is it simply a sign that it is aging? The Oyster bracelet has undoubtedly had its day, but I continue to maintain the magic of this watch with a top-notch custom-made crocodile leather strap - or alligator perhaps - from ABP Concept in Paris - besides, I should have chosen the hand-sewn one which has more charm. In a “blue-jean” color with white stitching, it transforms my SD by making it unique and more discreet… it gives it an extra soul! I could say that this watch is the best watchmaking decision I have ever made, but maybe that’s just my attachment talking. All I know is that it has followed me for all these years, and that it continues to move me day after day. Is it exceptional, or have I simply learned to love it? In any case, it is unique…

As far back as I can remember, I have always had a weakness for classy watches, with a "diver" style and although I myself am a diver in my spare time, far from me the idea that it replaces a good dive computer but the submariner or derivatives are must-haves from the brand with the crown IMHO. After that I am not a fan of the bubble with the date and for all that I animate the date on a watch. Then my criteria: a taste for old but although a 5513 or a 1680 attract me, the budget of the versions and years that interest me distances me from it and then I had this opportunity not so long ago... a full set SD 16600 from 2004 as we like to specify, with the chance to have a new and perfectly original insert (Olivine could not have said it better 😅) and on the watch another insert also original but having lived and with a patina worthy of a vintage from the 70s-80s!. This one leaves my "wish list" and enters my collection which to the great displeasure of those around me is expanding in a continuous flow!

How can I tell you about my new acquisition without telling you about the story that goes with it. Bought 2 and a half years after my Tudor (review also available), I had in mind to buy a new watch for my 22nd birthday, the cycle of renewal never really ending. After much research, I finally had in mind to take an oyster perpetual 36mm black dial. Having put myself on a wish list in a Parisian boutique, I was called 1 month later. I bought it and, after wearing it for a month, I realized that the size did not suit me. Too small, less homogeneous case, finally I had to change for a larger model. It was by remembering my first contact with the brand with the crown that I thought of the Air King. First Rolex I saw on my friend's wrist in high school (he will recognize himself), which I found too thick at the time but whose dial enchanted me, with its pretty green seconds hand. What a stroke of luck that this model with an atypical dial is being reworked in 2022. Thinner case (exit the Milgauss case), more incisive horns, new 3230 movement and its 70 hours of power reserve, appearance of the crown protector as well as the Oysterlock clasp and the Easylink extension, essential in summer as well as the Chromalight applique on the numbers 3/6/9 for better visibility. The choice was therefore made, and it was on this Air-King 126900 that he had fallen. So I registered on the list in March, and was called in August to come and collect it. I found it really fast, me who expected a minimum delay of one year as announced. Since that day I am very happy with it, it is robust, reliable (hardly drifts) and the completely brushed oyster bracelet looks so good in the sun. A Rolex like no other that will always find its place on any occasion.